Kuala Lumpur, 13th and 14th January 2016 - Crisis and reputation management expert Steve Cropper deserved a standing ovation for the commendable training he delivered to a group of Malaysian delegates from various leading companies.
Fully equipped with knowledge of different industries and demographics and well versed with experience from various top companies in Australia combined with an outgoing personality, Steve underlined the importance behind handling the media well and making them your ‘friend’.
Steve patiently explained the vague difference between an issue and a crisis and showed the vital processes involved when developing an effective crisis team.
All in all Steve’s precise, pragmatic and lively nature made it very easy to learn from him and enabled everyone to share realistic ideas on crisis and reputation management.
Take-a-ways from the attendees:
“Good training /topics. The content was the main strength of the event.”
Wan Hairul – Senior Manager, Tenaga Nasional Berhad
“The main strength of the event was the level of networking and exchange of ideas .”
Stephanie Caunter – General Manager, PricewaterhouseCoopers
“Steve shared many useful stories and case studies. That’s what I liked about the event. Kexxel did a good job coordinating the event.”
Ridzuan Abdul Rahim – Manager, Public Affairs, Perbadanan Insurans Deposit Malaysia
“The main strength of this event was the crisis management checklist and case studies.”
Penny Ong – Director, Group Corporate Communications, Hatten Asset Management Sdn Bhd
“Steve is very knowledgeable and experienced. The video presentation and handouts where the strengths of the event. Kexxel organized the event very well.
Shahimah Shaharuddin – Assistant Manager, Corporate Affairs, EPF Learning Centre
Kexxel Group is a leading business intelligence company providing top level business learning & strategic networking platforms to Fortune 1000 & Blue chip companies in Asia, Africa & Middle East Region, through International Business Conferences, Hospitality Management, Corporate Trainings, In House Trainings & International Exhibitions.
For Immediate Release:
Project Manager International Events
T: +603 2282 1688