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Fusion Marketing Masterclass @ Dubai

Event 

Fusion Marketing Masterclass @ Dubai
Title:
Fusion Marketing Masterclass @ Dubai
When:
19 May 2013 - 20 May 2013
Where:
5 Star Hotel - To Be Announced (Dubai) - Dubai
Categories:
In House Training , Management , Talent Management , Sales and Marketing , Leadership , Human Resource , Customer Service
        

Description

Lon Safko- Award Winning, Globally Recognized Authority on Fusion Marketing and Social Media


Lon Safko

- The Social Media Bible Hit #1 on Amazon! -
- The Fusion Marketing Bible, published by McGraw Hill hit #3 on Amazon! -
-
Featured in New York Times, Entrepreneur Magazine, PC Novice, INC. Magazine, CFO Magazined -
- Creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple -
- Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the US Patent and
Trademark Office as patent pending-

 

Lon’s Amazon Best Selling Books

         
 The Social Media Bible          The Fusion Marketing Bible
 

What you will learn by the end of course?

- Understanding all of the available tools and knowing which ones to use the most effectively
- Understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” &“What the SEO advantages are to blogging?”
- Using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35%email conversion rate
- Explore in-game advertising, virtual worlds, and video marketing
- Learn about Fusion Marketing as next generation of marketing that brings together traditional marketing, digital marketing tools and social media into one tool
- Understanding Fusion Marketing as new concept of “Interconnecting” that it has been acceptedby the United States Patent & Trademark Office as “Patent Pending”
- Looking at all of your tools, campaigns, objectives, and conversion strategies first in two dimensions, then taking your entire marketing strategies into the world of three-dimensionsusing Fusion Marketing

Testimonials

"Lon is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from "Social Media 101" all the way to PhD status in a format that is easy to browse, informative and powerful."
Tom Asher, Director Consumer Relations North America,Levi Strauss & Co

"Social Media and Customer Care are rapidly coming together. This Second Edition is a must read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long term Social Media strategy, this is the only resource book to have on your desk."
Scott Ross,Senior Vice President, Sales & MarketingNCO Group

"Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits? while also providing the push to take the next step."
Jeff Hagen, Director, Consumer Services General Mills

“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

Video

(Brief introduction to the programme)

Program Agenda

Day 1

Session 1: Social Media, The BIG Picture
• Social Media Overview
• Social Media Landscape
• Twitter, Following, Followers, Strategy
• Social Networks, Facebook, MySpace, LinkedIn, Google+
• Virtual World Marketing
• In-Game Advertising
• The Power of Blogs
• Why Blogs Outperform on All Search Engines
• Cyber-Surveillance
• Email Marketing
• Mobile Marketing
• Viral Video - The Psychology Behind The Technology
• Viral Video - What’s The Worst That Can Happen

Session 2: Developing A Social Strategy & The Five Steps To Social Media Success Presentation
• Social Media A Fundamental Shift In Power
• Word Of Mouth At The Speed Of Light

What Are The Five Steps Of Social Media Success
• Step 1 - Analyze Your Mediums, Frequency, Persona, Micro-Demographics & Conversion Strategies
• Step 2 - The Trinity Of Social Media, and Blogging, Microblogging, and Social Networks
• Step 3 - Integration and Integration Examples
• Step 4 - Identifying Resources, and In-House / Out-House
• Step 5 - Implementation and Brand Management

Session 3: Social Media, A Closer Look
• Fundamental Shifts
• Forms of Marketing
• Developing a Social Strategy

A closer look at:
• Social Networks
• Twitter
• Virtual Worlds
• Gaming
• Blogging
• Cyber-Surveillance
• Email Marketing
• Mobile Marketing
• Video Sharing
• Publishing
• Wiki
• Forum
• SEO
• SEM
• RSS
• Photo Sharing
• Podcast
• Livecasting: Jody Gnat & Port of S.D.
• Interpersonal

Session 4: Open Discussion and Individual Problem Solving

Day 2

Session 5: Fusion Marketing
• Traditional Marketing Strategy
• Social Media Marketing
• Evolution Of Marketing
• Traditional Marketing Tools
• Traditional Marketing Interconnection
• Traditional Marketing Reverse Interconnection
• Social Media Marketing
• Social Media Marketing Interconnection
• Social Media Marketing Reverse Interconnection
• TraDigital Marketing
• TraDigital Marketing Interconnection
• Cost Of Customer Acquisition
• The Trinity Of Social Media Revisited
• Adding TraDigital Media
• Prioritized TraDigital Media Marketing Interconnection
• Fractal Fusion Marketing
• Fractal Fusion Marketing Next Level
• Fractal Fusion Interconnection Marketing
• Definition Of Strategic Marketing
• Strategic Marketing Objective Development
• Strategic Marketing Tactics Development
• Three Dimensional Marketing

Session 6: Determine The Cost Of Customer Acquisition & Activity
• Class Assignment: Cut Out Safko Wheels & Q & A
• Develop Custom Cost of Customer Acquisition Strategy

Session 7: Bringing It All Together
• Using The Safko Wheel
• Developing a Killer Strategic Fusion Marketing Plan
• Designing Your Custom Traditional Toolset
• Looking At Your Cost Of Customer Acquisition
• Designing Your Custom Social Toolset
• Realizing Your Custom Tradigital Toolset
• Applying Fusion Marketing To Your Tools
• Applying Reverse Fusion Marketing
• Recording Hidden Opportunities
• Peering Into Fractal Fusion
• Peering Deeper Into Fractal Fusion
• Fusing Fractal Fusion
• Developing Your Top Objectives
• Creating Your Custom Fusion Marketing Plan

Session 8: Completing Your Marketing Plan
• Complete your custom Fusion Marketing Plan
• Final Q & A

Who Should Attend?

-Marketing Professionals
-Marketing Consultants
-Business Owners
-Social Media Specialists
-SEO Specialists
-Sales Professionals

                                                                                                                                                                                                                                                                                          

*******For more details, kindly download the brochure*******

Or

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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Venue

Venue:
5 Star Hotel - To Be Announced (Dubai)
City:
Dubai
Country:
Country: ae