Testimonials

Ruzi Rani Ajith, Senior Vice President, Institutional Sales - CIMB Investment Bank, Malaysia

This training has given me a different perspective of leadership as it is integrated with coaching and I think it is very vital for being the new leader. The trainer provided the insights of coaching and leadership which was very relevant in giving the edge to stay competitive. I think that this is a training that leaders should not miss out because it would give them a very strong competitive edge against competitors. If they want to be number one, they should have this kind of knowledge. Keith has given a different perspective about coaching and leading and it is very practical and relates to the current world. Kexxel Group, thank you for organizing this event and bringing in a renowned speaker. You have done a very good job by bringing world renowned speakers which is truly valuable to all of us here!

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Innovative Marketing Masterclass @ Bangkok

Event 

Innovative Marketing Masterclass @ Bangkok
Title:
Innovative Marketing Masterclass @ Bangkok
When:
16 May 2016 - 17 May 2016
Where:
5 Star Hotel - To Be Announced (Thailand) - Bangkok
Categories:
Management , Sales and Marketing , Information Technology , Corporate Training
        

Description

Lon Safko- Award Winning, Globally Recognized Authority on Fusion Marketing and Social Media


Lon Safko

- The Social Media Bible Hit #1 on Amazon! -
- The Fusion Marketing Bible, published by McGraw Hill hit #3 on Amazon! -
-
Featured in New York Times, Entrepreneur Magazine, PC Novice, INC. Magazine, CFO Magazined -
- Creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple -
- Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the US Patent and
Trademark Office as patent pending-

 

Lon’s Amazon Best Selling Books

       
 The Social Media Bible          The Fusion Marketing Bible
 

Testimonials

“It was an insightful session! Lon is very knowledgeable in this area, thank you! The content of the training sessions was the main strength of the event. Lon should come to Nestle and run this session again! Thanks for bringing a great speaker in this area, Kexxel!”
Ng Boon Siew – Brand Manager, Nestle Products

“Simply out-of-this-world! A world class speaker who really knows his knowledge. He was capable to share his own real life experiences and he was very engaging. The topic given was relevant for the current business & marketing paradigm. Continue providing similar quality workshop, engage caliber & high profile speakers like Lon Safko. Kexxel Group is really efficient in follow ups and responses.”
Yee Meng Queen – Product Manager, Merck, Sharp & Dohme

“Mind-blowing! Miss it and you are derailed! The speaker and the content were the core strengths of the event. “
Suwandee Chaiwarut – Advisor, Food & Drug Administration (FDA), ex Dir Marketing for Red Bull

“The main strength of the event was the comprehensive tools to review strategy and actions taken.”
Pornrat Janejarassakul – Vice President Marketing Communications, Advanced Info Service Plc.

“The main strength of the event was the strategy to use traditional media and social media.”
Jiraporn Pimthong – Senior Web Editor, Advanced Info Service Plc.

“The model that I can really use in real situation were helpful.”
Titinant Jotinandana – Assistant Vice President of Brand Management, Advanced Info Service Plc.

What you will learn by the end of course?

- Understanding all of the available tools and knowing which ones to use the most effectively
- Understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” &“What the SEO advantages are to blogging?”
- Using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35%email conversion rate
- Explore in-game advertising, virtual worlds, and video marketing
- Learn about Fusion Marketing as next generation of marketing that brings together traditional marketing, digital marketing tools and social media into one tool
- Understanding Fusion Marketing as new concept of “Interconnecting” that it has been acceptedby the United States Patent & Trademark Office as “Patent Pending”
- Looking at all of your tools, campaigns, objectives, and conversion strategies first in two dimensions, then taking your entire marketing strategies into the world of three-dimensionsusing Fusion Marketing

Program Agenda

Day 1

Session 1: Creative Blockbusters
Session 2: 10 Ways to Jumpstart Ideas
Session 3: Getting in Synch with your Audience
Session 4: Pushing your Customer's Buttons-And Making the Sale
Session 5: 10 Unbreakable Marketing Rules - And When to Break Them
Session 6: Getting in Touch With Your "Inner Marketing Child"

Day 2

Session 7: The Essentials for Creative Marketing Success
Session 8: Creative Marketing Strategy; Trends for and Beyond

Who Should Attend?

-Marketing Professionals
-Marketing Consultants
-Business Owners
-Social Media Specialists
-SEO Specialists
-Sales Professionals

Some of Lon Safko's Achievements Are:

-The Westinghouse Entrepreneur of the Year
-Arizona Innovation Network’s Innovator of the Year
-The Arizona Software Association’s Entrepreneur of the Year
-Nominated for the Ernst & Young / Inc.Magazine Entrepreneur of the Year
-The Public Relations Society of America’s
-Edward Bernays, Mark of Excellence Award
-Fellow of the nation‘s Computer History Museum.


                                                                                                                                                                                                                                                                                          

*******For more details, kindly download the brochure*******

Or

Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Venue

Venue:
5 Star Hotel - To Be Announced (Thailand)
City:
Bangkok
Country:
Country: th