Leading Co-Author and Best Seller, Simplified Strategic Planning Robert Bradford


Robert Bradford

Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning. He has assisted many clients in a wide variety of industries, delivering outstanding results. Robert is a member of the National Speakers Association and a Certified Speaking Professional. A master trainer, he has spent the last nineteen years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar participants with practical, “how-to” steps they can take home to put to use immediately. Robert’s seminars resonate with business audiences because they are built upon years of real-world strategic decisions. This real-world management experience enables Robert to bring real nutsand-bolts strategic thinking into every seminar presentation.

A No-Nonsense Guide for Busy People Who Want Results Fast!

Video - Robert in Action

Strategic Planning - Setting and Reaching Your Goals with Robert Bradford
 

Testimonials

”The facilitator has great insights and content. “
Tan Yuh Cherng- Director, Business Development & Planning, Singapore Technologies Electronics Limited

“Strategic planning is a good tool to relook at the company’s strategy. The knowledge and experience of the presenter were the main highlights.”
Frankie Loh- Director, Operations, Delphi Automotive Systems Singapore Pte Ltd

“It was good of Robert to highlight examples of failed strategic planning examples whilst providing companies’ experiences. “
Farid Zainuddin Rahman – Vice President, Pos Malaysia

“Robert is a very experienced trainer who has to be resourceful to depart all knowledge to the audience. The main strength of the event is the speaker. Kexxel Group is a good coordinator.”
Andrea Teo – Corporate Transformation Officer & Deputy Manager, Land Transport Authority

“Robert is an excellent speaker with in depth experience in this field. “
Serene Woon- Manager, Corporate Planning, Singapore Tourism Board.

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By the end of this course you will learn:

- Why Most Companies Fail at Strategic Planning
- How to Create a Great Strategic Team
- How to Dominate Your Market
- How to Get Information You Need
- How to Measure Key Success Factors
- How to Find Your Unique Strategic Competency
- How to Make Good Assumptions
- How to Select and Exploit Your Best Opportunities
- How to Protect Your Company From Potential Threats
- How to Determine Your Strategic Focus
- Get From Where You Are To Where You Want to Be
- How to Best Allocate Your Resources To Meet Your Objectives
- How to Most Effectively Use Your Strategic Plan

Program Agenda

Day 1

Session 1: External Situation

• Markets
- Key data to collect on markets for strategic planning
- Customer behavior and strategy
- Market segmentation

• Competition
- Key data to collect on competitors
- Where to get competitive data
- What matters most about a competitor

• Other external factors
- How technology can make or break strategy
- Supplier Market dynamics
- Economics and strategy

Session 2: Internal Situation

• Financials
- The role of the balance sheet
- Assessing your income statement

• Measures of performance
- Measures you should use to think about strategy
- Why financials aren’t enough
- How to select the most important measures

• Profitability analysis
- Using the profitability analysis to spot strategic issues
- Why profitability shouldn’t dictate strategy

Session 3: Strategic Capabilities and Competencies

• Quick strengths and weaknesses
- Defining your capabilities quickly, without fuss
- Pitfalls in using strengths and weaknesses in strategy

• Strategic competencies
- Understanding competencies, and why

Session 4: Assumptions

• Market assumptions
- Projecting changes in your markets
- Key data to assess in formulating strategy

• Competition assumptions
- How to see how you will stack up against the competition in the future
- Understanding how you can change your competitive position

• Opportunities and threats
- Brainstorming the best opportunities
- How to separate the best opportunities from the good ideas
- Highlighting the most critical threats to your strategy

• Industry scenario and winners’ profile
- Projecting the more distant future
- Using the far future to guide your strategic thinking

Day 2

Session 1: Strategies

• Strategic assessment
- Identifying market attractiveness
- Identifying your competitive position
- Using your position to begin strategic thinking

• Strategic issues
- The one strategic issue every company must address
- How to identify and resolve most of your strategic issues

• Strategies
- Defining strategies for market segments
- Capturing your vision about your strategic focus
- Building a set of capabilities to support your vision

Session 2: Goals and Objectives

• Mission statement
- Why you need a mission statement – and why you don’t
- How to get your mission written down in 30 minutes

• Goals
- Defining corporate goals
- Relating goals to measures of success
- How goals can drive execution – and how they shouldn’t

• Objective setting
- How to set objectives for optimal execution
- What to do with objectives that you don’t select for execution

Session 3: Action Plans

• Action plan writing process (group exercise)
- Formulating action steps
- Sequencing action steps
- Allocating resources to action steps

• Rules for better execution
- Tips from companies that achieve 100% of their objectives
- How to build better execution into your processes and culture

Session 4: Budgets

• Cash flow budget
- Using the cash flow budget to protect your company

• Investment budget
- How to prioritize spending on strategic initiatives

• Five year projection
- Testing your strategic plan as a hypothesis
- How to quickly use your strategic plan to create a five-year budget forecast

Session 5: Schedules and Agendas

• Time budgeting process
- Understanding the role of time in strategy execution
- How to allocate time and schedule execution for better results

• Schedules
- Putting the whole strategic planning process together – what to do and when
- How to modify the process to fit your company

• Monitoring process
- How to keep your strategic planning dynamic and alive
- How to assure excellent execution by monitoring

Who should attend:

• CEO, CFO, COO’s
• Head of Strategic Planning
• Head of Corporate Planning
• Executives who report to the CEO

Some of the clients Robert has worked with :

• Maybank
• Exxon Mobil
• HSBC (M) Berhad
• Pos Malaysia
• Carat Media Services.
• OCBC Bank (M) Bhd
• Sime Darby Plantation
• Ramsay Sime Darby Health
• Philip Morris (M) Sdn Bhd
• Bank Simpanan Nasional
• InQpharm Group Sdn Bhd
• Malaysian Kuwaiti Investment Co. Sdn Bhd
• Toyota Capital Malaysia Sdn Bhd
• Bank Muamalat (M) Berhad
• Department of Broadcasting (RTM)
• Harwood Timber Sdn Bhd.
• B Braun
• UUM

*******For more details, kindly download the brochure*******

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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it