Matt Stewart, Head of Planning - Etihad Airways, United Arab Emirates

The trainer was very helpful, honest and supportive to all the attendees. Kexxel Group was very well organized. WELL DONE!!!


Follow us on Facebook

Home Events Search The Trusted Executive - A Leadership Masterclass @ Kuala Lumpur

EMail Print Export to ics (for outlook, google calendar, etc...)

The Trusted Executive - A Leadership Masterclass @ Kuala Lumpur


The Trusted Executive - A Leadership Masterclass @ Kuala Lumpur
The Trusted Executive - A Leadership Masterclass @ Kuala Lumpur
17 April 2019 - 18 April 2019
Sheraton PJ -
Leadership , Corporate Training , In House Training , Customer Service , Finance , Human Resource , Information Technology , Legal , Logistics Procurement and Supply Chain , Plant and Engineers , Sales and Marketing , Management


"The only way you get trustworthiness into an organization’s blood is if the top leaders have it in their blood." - John Blakey

Author of Best-selling and 5-star rated book on Amazon.com

John Blakey, Coaching Executive

Facilitator: John Blakey

Featured in Forbes, The Huffington Post, The Sunday Times, BBC Daily Politics and Inc. magazine

Coached for Team GB Olympic sports, Premiership Football Clubs and England Cricket team

Trust in business leaders is at a low ebb; undermining performance, damaging relationships and destroying reputations. A new breed of executive will regain our trust by stepping up to a broader, braver role in the world and mastering nine essential trust-building habits. The Trusted Executive Masterclass will give you the motivation, the method and the tools to succeed in this important challenge. If you want to be a leading light in the boardroom of tomorrow then this is a course for you.


The Trusted Executive            Challenging Coaching  


What is trust and why it matters?


"The Trusted Executive is a gold-mine of tips, tools, insightful anecdotes and business best-practice. A resource to keep close by your side."
Paul Polman, CEO, Unilever

"John's practical and inspired approach offers a structured framework to help anyone succeed in this way - backed up by enough studies and evidence to show this approach is real. I can see this will reflect the defining behavioural style for leadership very quickly."
Martyn Proctor, Executive Director, Ernst & Young

"The Trusted Executive is mindful, mind-bending and mind-expanding reading. I thoroughly enjoyed the balanced use of theory, research, personal examples and practical tools."
Ingrid Riddervold Lorange, CEO, Global Shared Services, Telenor

"The Trusted Executive will have significant value for leaders, and aspiring leaders, who need new perspectives and extra tools if they are to thrive in the coming years."
Steve Thorn, Senior Vice President, CGI

"This is a well-researched and thought-provoking book on the concept of trustworthiness and its importance to modern organisations in a world of ever-increasing transparency. Most importantly, it asks searching questions of leaders and sets out a challenging, yet practical series of actions that can, if done together and with consistency, build genuine trust across and beyond an organisation. I would thoroughly recommend to leaders in all sectors - it's time to take the red pill."
Heath Monk, CEO "Future Leaders Trust

“The Trusted Executive is an invaluable forward thinking handbook for every existing or aspiring leader. John clearly defines and develops key attributes for leaders the world deserves. The reader is coached through theoretical and practical exercises and examples which demonstrate both significant personal experience and considerable depth of research.”
Gina Lodge, CEO, The Academy of Executive Coaching

John's experience as a keynote speaker

  • The Vistage Chair World 2016 global conference – Los Angeles
  • IBM Leadership Live (900 global attendees) – Virtual
  • HP Americas Sales Leadership Conference – Dallas
  • The Ernst & Young Entrepreneur of the Year Keynote (2017)
  • L’oreal Italy - Keynote Leadership Address (2018)
  • The World Business and Executive Coaching Conference (2014)
  • The Marriott Hotels bigTALK series (2014)

Past Clients

  • Amcor
  • L’Oreal
  • Network Rail
  • Suez UK
  • JLL
  • CGI
  • Telenor
  • Ford
  • Standard Chartered Bank
  • IBM
  • Visa
  • UK Sport
  • National Health Service (NHS)
  • The FA
  • Institute of Directors
  • Aston University
  • Coventry University
  • Manchester Business School
  • HP
  • EY
  • The Liberal Democrat Party

Who Should Attend

This workshop is for senior leaders from across the private sector, public sector and third sector. It is relevant to the full range of organizational functions including:

  • HR
  • Commercial
  • Finance
  • Marketing
  • Sales
  • Operations

As well as board-level consultants who are advising senior teams on strategy, leadership and branding.

Why You Should Attend

  • This workshop will help attendees anticipate the trust-building challenge through focusing upon the three pillars and nine habits of trustworthy leadership.
  • John will give participants the road map they need to create a strategy for building trust in themselves, their cultures and their brands.
  • Participants will review the broader purpose of their business, learn the trust formula (trustworthiness = ability x integrity x benevolence) and understand why this formula inspires results, relationships and reputations in a digital, globalised world where nothing can be hidden.
  • They will assess their own trust habits using the unique ‘trust quotient’ TQ questionnaire.
  • Attendees will be challenged to stretch out of their comfort zones, whilst being supported by the experienced facilitation skills of one of the leading executive coaches in the UK.
  • Finally, participants will leave armed with a clear action plan to build on their trust-building strengths and develop new trust habits at both an individual, team and organisational level.
  • Attendees will leave the workshop inspired and equipped to immediately apply and practice new leadership habits to real-life challenges.

Course Approach

The workshop will be dynamic and interactive with a variety of tools used to accelerate the learning e.g. video clips, group exercises, personal anecdotes and proven psychological models. Case studies will be drawn from the facilitator’s own business career, together with his executive coaching work with CEOs and elite sports coaches in cricket, rowing, diving and target shooting. Attendees will be challenged to stretch out of their comfort zones, whilst being supported by the experienced facilitation skills of one of the leading executive coaches in the UK.

Program Agenda

Day 1 of the workshop is focused upon the thought-provoking content of "The Trusted Executive" with case studies, group exercises, video interactions, proven business models and the opportunity to network and build new relationships. The sessions will stimulate discussion and debate on the many topics pertaining to the nature of trust. 

Session 1: Why trust? Why now?
  • Start with Why - Create a Triangle of Trust
  • The Benefits of High Trust Cultures
  • The Trust Crisis, What do Leaders do now?
  • Video – The Edelman Global Trust Barometer
  • Case Studies in Trust Failure (FIFA, Nissan, Volkswagen, Sainsbury)
  • Group Discussion – How does the trust crisis reveal itself in your world?
Session 2: The Old Model - ‘Blue Pill’ Institutions
  • Overview of Agency Theory as the traditional economic model of organizational life
  • Profit as the sole purpose of business
  • Intellectual ability and authority as the enablers of the old model
  • Case Studies from the author’s own corporate business career in British Gas, Cadbury Schweppes and Logica
  • Exercise – Diagnosing your own organizational culture
Session 3: Transparency as the Game-Changing ‘Red Pill’
  • The Role of Transparency
  • Video Case Study – United Airlines
  • Introduction of the ‘Blue Pill/Red Pill’ metaphor from The Matrix film
  • Revisiting the Edelman Global Trust Barometer
  • Exercise – Are you ready to take the red pill?
Session 4: The Triple Bottom Line - Results. Relationships and Reputation
  • The new business model being built by 21st century psychologists.
  • Introducing the triple bottom line (profit, people, planet) as the new purpose of business
  • Video Case Study - Unilever
  • Exercise - What is the triple bottom line of yoour organization?

Session 5: The Trust Formula: Ability, Integrity and Benevolence

  • Trust as the ‘super glue’ enabler of the new model
  • Introducing the trust formula – ability, integrity and benevolence
  • Video Case Study – Uber ex-CEO Travis Kalanick
  • Group Discussion – Is it fair that CEOs are held accountable for ability, integrity and benevolence?
  • Day One Summary, Reflections, Actions and Feedback

Day 2 of the workshop is focused upon the action-provoking content of ‘The Trusted Executive’. The sessions will focus upon introducing the unique Nine Habits of trust model and working with this model from a variety of different perspectives. Several example coaching sessions will be used to showcase how the Nine Habits can be developed by individual leaders.

Session 6: The Nine Habits of Trust

  • The Power of Habits as a lever of organizational change
  • Introduction of the unique Nine Habits of Trust model as developed through the author’s doctoral research at Aston Business School
  • Comparison of the ‘blue pill’ habits of authority with the ‘red pill’ habits of trust
  • Assessment of high-pro­le global leaders using the Nine Habits model
  • Group Discussion – which habits are most important in your country culture?

Session 7: Working the Nine Habits - Organizational Brand

  • Introduction of the Nine Habits brand optimizer tool
  • Participants assess their own organizational brand using the Nine Habits model
  • Present back major strengths and areas for development to build a high trust organizational brand
  • Team coaching session – developing insight and actions for trust-building brand habits
  • Effective communication skills (face to face, remotely, cross-cultural & language barrier)
  • Develop action plan

Session 8: Working the Nine Habits - Leadership Style

  • Introduction of the Nine Habits self-assessment diagnostic tool
  • Participants assess their own leadership styles using the Nine Habits model
  • Present back major strengths and areas for development to build a high trust personal brand
  • Team coaching session – developing insight and action for trust-building habits
  • Develop action plan: to be inspiring, reach company’s goal, become visionary & empathic leader

Session 9: The Trusted Challenge Formula

  • To trust is to challenge and to challenge is to trust
  • Introduction of the Trusted Challenge Formula
  • Using the Trusted Challenge Formula to build the Nine Habits
  • Team coaching session – challenging to breakthrough to new levels of performance
  • Real meaning of Loyalty vs Trust
  • Group Exercise – Practising with the Trusted Challenge Formula

Session 10: Workshop Summary and Call to Action

  • The Trusted Executive Quiz
  • The Nine Habits awards for participants
  • Overview of The Trusted Executive Foundation
  • Follow-up Resources and E-learning Options
  • Saving the Starfish’ parable

Inquiry/In-house Training

*******For more details, kindly download the brochure*******


Whatsapp us at +6011 1633 1600 for a PDF copy of the brochure!

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Sheraton PJ
Country: my