Alvyn Toh, Assistant General Manager - Inter-Roll Bearings Shanghai, ChinaThe trainer is very approachable and is always encouraging. The event provided a different perspective to the same situation we face. I learned how to get people to think differently rather than the norm. Kexxel Group was very efficient. |
Virtual Instructor-Led Training - Digital Marketing Series:
Building A Dynamic Integrated Online Marketing Plan - Start Strong!
With Digital Marketing Guru
Matt Bailey
Author of 3 Bestselling Marketing Books on Amazon
Client Portfolio Includes Google, Microsoft, Disney
Training Curriculum Producer on Linkedin Learning
According to a global survey, consumers’ consumption of online activities has significantly increased and it is expected to rise by:
|
|
With over 25 years’ experience in digital marketing, Matt boasts an impressive consulting and training roster: including Google, Microsoft, Disney, ESPN and countless more. He keynotes conferences around the globe, speaking at more than 20 engagements a year, in addition to providing in-house training for companies. On top of that, his training curriculum is used at Rutgers University, Duke University, City of Glasgow College, and many others. He also produces training curriculum at LinkedIn Learning.
Ever since he began his journey as a international trainer, Matt has taught Google employees how to use Google Analytics, developed online marketing workshops for Microsoft & Orange Telecom, as well as presented search marketing training to Procter & Gamble.
Matt has authored three best-selling marketing books that has an average 4.8/5 star rating on Amazon: “Internet Marketing: An Hour a Day”, “Wired to be Wowed”, and “Teach New Dogs Old Tricks”. He also hosts a weekly podcast – Endless Coffee Cup, which is available on iTunes.
By bringing his marketing know-how along with his extensive B2B and B2C Sales experience, Matt has made marketing logical, measurable and “plan-able” for his audience. All his attendees have agreed and praised his ability to dismantle the complexity of digital marketing into practical, understandable concepts.
“No one should be allowed to have anything to do with your website until they hear Matt. Period. New recruits need to learn this. Old practitioners need to relearn this. I’ve already passed it along as a must-attend to several people within my company.”
Theodore Lavoie – Senior Manager, Customer Analytics, Dow Jones & Company
“Matt Bailey possesses a deep knowledge of web analytics as it pertains to search and, more importantly, how to turn web data into actionable information.”
Allison Fabella – SEO Manager, Atlanta Constitution Journal
“You are an evangelist, a philosopher and a jester. Thank you for presenting this content in a way that made sense. One of the key takeaways is the ability to ask the right questions in an area where I didn’t quite understand the structures.”
Catherine Ort-Mabry – Senior Director, Marketing Communications, American College of Cardiology
“The content was extremely relevant, and you were very engaging. In fact, a few have suggested that this training be required training for every new Google marketer!”
L. Jiang – Google
“Matt’s dynamic style and deep command of his material makes him an effective presenter and consultant.”
Chris Caputo – Former Director, Acquisition Marketing, American Greetings
“I am still telling people that the seminar was the best continuing education experience I’ve had.”
Barbara Bridge – Direct Marketing Specialist, Highmark Blue Cross Blue Shield
“The results are proof enough. We achieved a 400% increase in subscriptions thanks to our training with Matt.”
Mark Hunter – Consultant, The Sales Hunter
NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.
Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.
Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.
Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.
Post-event Follow up
Learning doesn’t stop at the close of the window screen! We'll do a post event follow up on a quarterly basis. This is an exclusive, invitation-only access for participants that have attended courses under an instructor in that quarter.
You will learn:
Step 1: Organize
Develop a clear brand voice
Activity: Create your brand voice workshop
Research methods
Activity: Keyword research methods, trends assessment and questionnaire development
Assess channels, resources, and demand
Activity: Organisational resource assessment
Develop a content asset
Activity: Define organisational objectives and a suitable content asset
Step 2: Achieve
Develop your content asset
Activity: Assess and plan the content asset
Activity: Create a marketing calendar
Planning, publishing and measuring across channels
Activity: Define objectives, purposes and metrics
Content curation: Repurposing, re-using and recycling content
Activity: Create multi-use content across channels from your content asset
Assessment: Campaign Plan
Click here to view the full list of events under our Digital Marketing Series
*******For more details, kindly download the brochure*******
Or
Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
WhatsApp us at +6011 1633 1600