Seno Wibowo, ADC Training Manager - PT Commonwealth Life IndonesiaI learned the transformation involved in from a coach to a leader. Becoming a coach doesn’t necessarily mean you have to lead and direct but it means to listen and facilitate. Since I am a trainer, and one of the roles of a trainer is to give the coach training, I have to share the knowledge not only to the trainee but to the leader as well. So, I would like to lead a similar program from being a trainee to a coach. This training is not only good for leaders but it is also good for directors because we can gain the same knowledge and skills even if we have a different perception. Keith is a good coach and trainer but I hope he can provide us with a coaching video maybe with this best practices. Kexxel Group – Very good service. Before I came to Malaysia, they took care of my visa, my arrival and sent me prompt follow ups. I am very satisfied! |
Virtual Instructor-Led Training - Digital Marketing Series:
Turning Analytics Into Action - Harnessing Data to Inform Your Digital Campaigns
With Digital Marketing Guru
Matt Bailey
Author of 3 Bestselling Marketing Books on Amazon
Client Portfolio Includes Google, Microsoft, Disney
Training Curriculum Producer on Linkedin Learning
According to a global survey, consumers’ consumption of online activities has significantly increased and it is expected to rise by:
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With over 25 years’ experience in digital marketing, Matt boasts an impressive consulting and training roster: including Google, Microsoft, Disney, ESPN and countless more. He keynotes conferences around the globe, speaking at more than 20 engagements a year, in addition to providing in-house training for companies. On top of that, his training curriculum is used at Rutgers University, Duke University, City of Glasgow College, and many others. He also produces training curriculum at LinkedIn Learning.
Ever since he began his journey as a international trainer, Matt has taught Google employees how to use Google Analytics, developed online marketing workshops for Microsoft & Orange Telecom, as well as presented search marketing training to Procter & Gamble.
Matt has authored three best-selling marketing books that has an average 4.8/5 star rating on Amazon: “Internet Marketing: An Hour a Day”, “Wired to be Wowed”, and “Teach New Dogs Old Tricks”. He also hosts a weekly podcast – Endless Coffee Cup, which is available on iTunes.
By bringing his marketing know-how along with his extensive B2B and B2C Sales experience, Matt has made marketing logical, measurable and “plan-able” for his audience. All his attendees have agreed and praised his ability to dismantle the complexity of digital marketing into practical, understandable concepts.
“No one should be allowed to have anything to do with your website until they hear Matt. Period. New recruits need to learn this. Old practitioners need to relearn this. I’ve already passed it along as a must-attend to several people within my company.”
Theodore Lavoie – Senior Manager, Customer Analytics, Dow Jones & Company
“Matt Bailey possesses a deep knowledge of web analytics as it pertains to search and, more importantly, how to turn web data into actionable information.”
Allison Fabella – SEO Manager, Atlanta Constitution Journal
“You are an evangelist, a philosopher and a jester. Thank you for presenting this content in a way that made sense. One of the key takeaways is the ability to ask the right questions in an area where I didn’t quite understand the structures.”
Catherine Ort-Mabry – Senior Director, Marketing Communications, American College of Cardiology
“The content was extremely relevant, and you were very engaging. In fact, a few have suggested that this training be required training for every new Google marketer!”
L. Jiang – Google
“Matt’s dynamic style and deep command of his material makes him an effective presenter and consultant.”
Chris Caputo – Former Director, Acquisition Marketing, American Greetings
“I am still telling people that the seminar was the best continuing education experience I’ve had.”
Barbara Bridge – Direct Marketing Specialist, Highmark Blue Cross Blue Shield
“The results are proof enough. We achieved a 400% increase in subscriptions thanks to our training with Matt.”
Mark Hunter – Consultant, The Sales Hunter
NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.
Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.
Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.
Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.
Post-event Follow up
Learning doesn’t stop at the close of the window screen! We'll do a post event follow up on a quarterly basis. This is an exclusive, invitation-only access for participants that have attended courses under an instructor in that quarter.
You will learn:
Step 1: Organize
Obstacles to Analytics
Activity: Identify the roadblocks in your analytics
Analytics Overview
Activity: Find and identify the data in your analytics
Activity: Create a measurement framework
Assess channels, resources, and audiences
Activity: Develop a measurement framework
Establish value metrics
Activity: Develop and track goals and conversions
Step 2: Achieve
Using Google Analytics
Activity: Find information for reports and campaign tracking
The Power of the Average
Activity: Translate data into action
Campaign structures and metrics
Activity: Evaluate information overload and the data dump
Activity: Applying KPI’s to find campaign improvement
Assessment: Analytics Report
Click here to view the full list of events under our Digital Marketing Series
*******For more details, kindly download the brochure*******
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WhatsApp us at +6011 1633 1600