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Strategic Finance For Decision Makers Masterclass


Strategic Finance For Decision Makers Masterclass
Strategic Finance For Decision Makers Masterclass
09 November 2020 - 13 November 2020
Virtual Instructor-Led Training (VILT) -
In House Training , Management , Sales and Marketing , Plant and Engineers , Logistics Procurement and Supply Chain , Legal , Leadership , Information Technology , Human Resource , Finance , Customer Service , Corporate Training


Often the case - top management comes from different backgrounds typically not from finance, bringing with them lots of expertise (Marketing, Ops, Strategy) and often fail to understand how the impact of their decision has affect on the financial outcome of the overall business.

The aim of this event is to enhance decision makers’ ability to make critical strategic decisions that have a great effect over time, based on financial awareness and interpretation of the present financial situation.

Richard Parker is an educator and consultant who specialises in corporate financial management.
His skill and reputation as a finance presenter has resulted in him being highly sought after in the corporate education sphere.

**This seminar is specifically designed for managers who may or may not have an accounting or finance background who see their future management role as requiring greater understanding of financial concepts to assist them in making sound management decisions.

Video - Brief Introduction of the Programme

The Financial Story


“In terms of relevance to our business, yes for those who have great exposure to finance, this is very good program for them. I would like to recommend to every executive regardless they are in product development or engineers because one way or another they actually have to understand finance figures…Overall, very satisfying experience and exposure I got by attending this program. We actually see that it is very useful and we would recommend it to other staff within our organization.”
Khaidhir Elias - Vice President, Marketing, Telekom Malaysia

“I find the course to be a good refresher. Richard provide me a good perspective when we look into numbers and how can they can be used to interpret our business. I can definitely use this in my career seeing that I’m working in a banking institution. Richard’s delivery was extremely good and detailed.”
Lum Joy Deng- Director, GAM1 Business Planning, CIMB Investment Bank

“The trainer covered the topics in a simplified manner so even a person with no financial background could understand. The main strength of the event was the speaker, Richard Parker. Kexxel Group manages to bring delegates from various skill backgrounds to the event in order to for us to exchange ideas.” 
Mohamed Azukarais Mohd Di – Head of Strategic Planning, Axiata Business Services 

"The trainer was able to put things across in a way that helped a non-finance person grasp the key essence of the subject."
Ng Cher Keng – Director, Civil Aviation Authority of Singapore

“I enjoyed the training and the program was excellent. The content and delivery of the presenter was very good and understandable."
AbdelHadi Al-Suhaimi – Executive President, Saudi Chevron

Past Clients

  • Tenaga Nasional Berhad
  • Maybank Investment Bank
  • Bank Muamalat Malaysia 
  • DIGI Telecommunications 
  • Maxis Broadband 
  • Telekom Malaysia 
  • Axiata Business Services 
  • TIME Telecommunications
  • Petronas Dagangan 
  • Sarawak Energy 
  • Sime Darby Plantation
  • Chemical Company of Malaysia 
  • AXA Asia Pacific 
  • Prokhas 
  • Pharmaniaga 
  • Multimedia Development Corporation 
  • Permodalan Nasional 
  • MISC 
  • Malaysia LNG 
  • Khazanah Nasional 
  • Mass Rapid Transit Corp. 
  • SME Corp Malaysia
  • Malaysian Rubber Board
  • Lembaga Tabung Haji
  • Malaysian Transformers Manufacturing 
  • MNRB Holdings 
  • Medi-Life (M) 
  • Tokio Marine Insurans (Malaysia) 
  • Malaysian Communications and Multimedia Commission (MCMC)

Why You Should Attend

  • Learn how to apply financial concepts and techniques to make better management decisions.
  • Enhance your confidence in your ability to create value for your organization.
  • Better understand the most important concepts in financial management and learn how senior executives put them to use to make critical strategic and economic decisions.
  • Obtain practical experience by using your new skills.
  • Be recognized as a knowledgeable and skilful strategic thinker in your organization.

Program Agenda

Day 1- Overview

The focus on day 1 is learning about the most important ideas in finance (such as WACC, NPV, IRR, Free Cash Flow and Economic Value Creation) and how you can use them to make critical management decisions.

SESSION 1- The Cost of Capital (WACC)

  • Estimating cost of debt
  • Credit ratings
  • Estimating cost of equity
  • Beta value
  • Estimating WACC
  • Capital Asset Pricing Model

Practical exercise: Estimating cost of capital at WalMart

SESSION 2- Discounted Cash Flow

  • Net Present Value (NPV)
  • Internal Rate of Return (IRR)
  • Using Net Present Value to evaluate a project
  • Excel tips and shortcuts
  • Sensitivity testing
  • Considering risk in project evaluation

Practical exercise: Analysing and evaluating a strategic project proposal

SESSION 3- Creating Economic Value

  • Accounting value, market value and economic value
  • Why is value different than profit?
  • How you can create economic value
  • Measuring value created
  • Economic Value Added (EVA)

Practical exercise: Estimating value created at WalMart

SESSION 4- Free Cash Flow

  • Profit and cash flow
  • How you can be profitable and broke
  • Estimating free cash flow
  • Using free cash flow to value a business

Practical exercise: What would you pay to acquire WalMart?

Day 2- Overview         

This about the larger scope of finance and how managers make decisions about appropriate levels of debt, inventory, receivables and payables for the business. We will also learn to use a tool for testing whether the present financial condition of a business will provide it with a safe financial future. We will finish by examining the financial characteristics of some well-known global businesses and how they reflect the different strategic objectives of those businesses.

SESSION 1- Managing Working Capital

  • Working capital measures and metrics
  • Estimating receivables turnover time, payables turnover time and inventory turnover time
  • Working capital cycle time
  • How to optimise working capital
  • How working capital affects profitability

Practical exercise: Learning from working capital management at WalMart

SESSION 2- Managing Debt

  • Types of debt available to businesses
  • Gearing and leverage measures
  • Coverage ratios
  • How credit ratings are determined and how they affect the cost of borrowing
  • What is the right level of debt for a business?

Practical exercise: Analysis and assessment of debt at WalMart

SESSION 3- Managing the Financial Future

  • Sustainable growth rate
  • Viewing the financial future of a business
  • How predictive models work
  • The drivers of financial failure
  • Using a predictive model

Practical exercise: How financially sound is WalMart?

SESSION 4: Managing the Connection between Finance and Strategy

  • Profit margin strategies
  • Asset efficiency strategies
  • Value creating strategies
  • Growth strategies

Practical exercise: Examining how strategic decisions at WalMart, Coca Cola, Louis Vuitton, Pfizer and Tesco have created distinctive financial characteristics in those organisations.

Who Should Attend

This seminar is specifically designed for managers who may or may not have an accounting or finance background who see their future management role as requiring greater understanding of financial concepts to assist them in making sound management decisions.

  • Managing Directors / CEO
  • Business Owners / Executive Directors
  • General Managers
  • Finance Managers
  • Accountants
  • Operational Managers
  • Marketing Managers
  • HR Managers
  • IT Managers
  • Strategists
  • Sales Managers
  • Engineers
  • Technical Managers / Project Managers

*******For more details, kindly download the brochure*******


Virtual Instructor-Led Training (VILT)