With over 20 years converting management theory into real-life application, Robert’s seminars built on real-world strategic decisions have resonated with thousands of business audiences across the globe. His valuable experience allows him to bring real nuts and-bolts strategic thinking into every presentation, leaving participants with practical, “how-to” steps they can take home to put to use immediately.

 

Attended and vouched by companies like Petronas, Maybank, Intel and Pfizer; Robert blends a unique combination of broad and humorous insight resulting in sessions that are lively and practical at the same time.

Sneak Peak at Robert's Live Seminar in Kuala Lumpur

Publications

“Robert is very skilled in the topic as well as has many exposure in different fields. Robert Bradford is a strong trainer as he presented lively with many situational examples that were useful in my work field. He was also detailed and informative as well as has good control of time with many detail and relevant discussions provided."
Evon Ho – Country Brand Lead, Marketing, Pfizer

“I would say he is excellent and he knows the subject very well and he can talk and deliver. Basically what I can see in general is everybody is participating and happy with this course and I hope that you as an event organizer should conduct this and continue making these courses and similar courses in the future.”
Md Razip Mohd Yusof - General Manager, Asset Operation, Tenaga Nasional Berhad 

“This was a very detailed course which enriched us with a lot of proven concepts. I loved the speaker, he is very experienced in his field and all his examples could be related to real life situations. Very good organization of the training thanks to Kexxel.”
Wan Mohd Fadzlullah, Executive Vice President, Takaful Ikhlas

“Robert knows his topic and materials well, and he is undeniably an experienced instructor. This shows when he was able to relate to businesses of different industries, and engage the participants from various levels of management – be it those who are novice or expert in the subject presented.”

Suzanna Binti Mohd Janis – Manager, HC Planning & Strategy, Telekom Malaysia

Past Clients

Markets

• Key data to collect on markets for strategic planning
• Customer behavior and strategy
• Market segmentation

Competition

• Key data to collect on competitors
• Where to get competitive data
• What matters most about a competitor

Other External Factors

• How technology can make or break strategy
• Supplier Market dynamics
• Economics and strategy 

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SESSION 2: Internal Situation

Financials

• The role of the balance sheet
• Assessing your income statement 

Measures of Performance

• Measures you should use to think about strategy
• Why financials aren’t enough
• How to select the most important measures

Profitability Analysis

• Using the profitability analysis to spot strategic issues
• Why profitability shouldn’t dictate strategy

Day 2 (20th October 2020)

SESSION 3: Strategic Capabilities and Competencies

Quick Strengths and Weaknesses

• Defining your capabilities quickly, without fuss
• Pitfalls in using strengths and weaknesses in strategy

Strategic Competencies

• Understanding competencies, and why you should invest in them
• Identifying your strategic competency

Group Exercise: An example of strategic competency in a multi-unit company

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SESSION 4: Assumptions

Market Assumptions 

• Projecting changes in your markets
• Key data to assess in formulating strategy

Competition Assumptions

• How to see how you will stack up against the competition in the future
• Understanding how you can change your competitive position

Opportunities and threats

• Brainstorming the best opportunities
• How to separate the best opportunities from the good ideas
• Highlighting the most critical threats to your strategy

Industry Scenario and Winners’ Profile

• Projecting the more distant future
• Using the far future to guide your strategic thinking

Day 3 (22nd October 2020)

On day three and four, we draw upon the data and ideas from day one and two and combine them to produce strategies, objectives and execution plans. The focus of this day is on devising well-integrated strategies that create competitive advantage, and managing execution.

SESSION 5: Strategies

Strategic Assessment

• Identifying market attractiveness
• Identifying your competitive position
• Using your position to begin strategic thinking

Strategic Issues

• The one strategic issue every company must address
• How to identify and resolve most of your strategic issues

Strategies

• Defining strategies for market segments
• Capturing your vision about your strategic focus
• Building a set of capabilities to support your vision

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SESSION 6: Goals and Objectives

Mission Statement

• Why you need a mission statement - and why you don’t
• How to get your mission written down in 30 minutes

Goals

• Defining corporate goals
• Relating goals to measures of success
• How goals can drive execution - and how they shouldn’t

Objective Setting

• How to set objectives for optimal execution
• What to do with objectives that you don’t select for execution

Day 4 (23rd October 2020)

SESSION 7: Action Plans

Action Plans Writing Process (Group Exercise)

• Formulating action steps
• Sequencing action steps
• Allocating resources to action steps

Rules for Better Execution

• Tips from companies that achieve 100% of their objectives
• How to build better execution into your processes and culture

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SESSION 8: Budgets

Cash Flow Budget

• Using the cash flow budget to protect your company

Investment Budget

• How to prioritize spending on strategic initiatives

Five-Year Projection

• Testing your strategic plan as a hypothesis
• How to quickly use your strategic plan to create a five-year budget forecast

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SESSION 9: Schedules and Agendas

Time Budgeting Process

• Understanding the role of time in strategy execution
• How to allocate time and schedule execution for better results

Schedules

• Putting the whole strategic planning process together – what to do and when
• How to modify the process to fit your company

Monitoring Process

• How to keep your strategic planning dynamic and alive
• How to assure excellent execution by monitoring

Who Should Attend

This training has been specifically designed for C-level executives who are tasked with determining the best course and direction for their companies. These include:

• CEO, CFO, COOs
• Heads of Operations
• Sales Directors
• Marketing Directors
• IT Engineering
• Human Resource

..as well as executives reporting to the CEO.

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*******For more details, kindly download the brochure*******