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Simplified Strategic Planning Masterclass


Simplified Strategic Planning Masterclass
Simplified Strategic Planning Masterclass
19 October 2020 - 23 October 2020
Virtual Instructor-Led Training (VILT) -
In House Training , Management , Sales and Marketing , Plant and Engineers , Logistics Procurement and Supply Chain , Legal , Leadership , Information Technology , Human Resource , Finance , Customer Service , Corporate Training


4 Part Strategic Planning Series:

World Leading Author and Best Seller, Simplified Strategic Planning
More than 350,000 Copies Sold
4.5* Stars on Amazon

Strategic Planning Expert

Robert Bradford
"Poor strategic planning is worse than no strategic planning.
It can be a big waste of time and money. Even worse, it can lead to disasters."

Being an internationally acclaimed author of the Simplified Strategic Planning Manual - the no-nonsense guide for busy people who want results fast; Robert has successfully helped companies achieve over 7,000 strategic level objectives, yielding over US$50 billion in profits.

With over 20 years converting management theory into real-life application, Robert’s seminars built on real-world strategic decisions have resonated with thousands of business audiences across the globe. His valuable experience allows him to bring real nuts and-bolts strategic thinking into every presentation, leaving participants with practical, “how-to” steps they can take home to put to use immediately.
Attended and vouched by companies like Petronas, Maybank, Intel and Pfizer; Robert blends a unique combination of broad and humorous insight resulting in sessions that are lively and practical at the same time.

Sneak Peak at Robert's Live Seminar in Kuala Lumpur



Robert is very skilled in the topic as well as has many exposure in different fields. Robert Bradford is a strong trainer as he presented lively with many situational examples that were useful in my work field. He was also detailed and informative as well as has good control of time with many detail and relevant discussions provided."
Evon Ho – Country Brand Lead, Marketing, Pfizer

“This was a very detailed course which enriched us with a lot of proven concepts. I loved the speaker, he is very experienced in his field and all his examples could be related to real life situations. Very good organization of the training thanks to Kexxel.”
Wan Mohd Fadzlullah, Executive Vice President, Takaful Ikhlas

This event is an impactful yet solid event. I would definitely recommend this event to those who are in the management team, especially the key figures within an organization. To those who would come across this programme in the future, please do not hesitate to join.”
Shezlina Zakaria – Deputy Director, Malaysia Productivity Corporation

“Robert presents the materials in a clear and concise manner especially with him highlighting his points with real-life examples. I really like the course materials and templates provided.
Chen Ping Shang – Manager, Corporate Strategic Planning, PETRONAS
“Robert knows his topic and materials well, and he is undeniably an experienced instructor. This shows when he was able to relate to businesses of different industries, and engage the participants from various levels of management – be it those who are novice or expert in the subject presented.
Suzanna Binti Mohd Janis – Manager, HC Planning & Strategy, Telekom Malaysia

Past Clients

  • Pfizer
  • Petronas
  • Telekom Malaysia
  • Schneider Electric
  • Maybank
  • Bursa Malaysia
  • Tenaga Nasional Berhad
  • CIMB Bank
  • Sarawak Energy
  • Etiqa Insurance and Takaful
  • Biosensors
  • StarHub
  • Singapore Post
  • Singapore Airlines
  • British American Tobacco
  • Sime Darby Property
  • KLCC Holdings
  • Bank of Ayudhya
  • Ratchaburi Electricity Generating
  • SGS Thailand
  • The Stock Exchange of Thailand
  • Intel Microelectronics
  • BMW Thailand
  • Bangkok Bank
  • Exxon Mobil
  • Ayala Corporation
  • Meralco
  • Philip Morris
  • Chevron

Why Choose Kexxel's VILT Courses

NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.

Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.

Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.

Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.

Post-event Follow up
Learning doesn’t stop at the close of the window screen! We'll do a post event follow up on a quarterly basis. This is an exclusive, invitation-only access for participants that have attended courses under an instructor in that quarter.

Simplified Strategic Planning Part 1 (19 October 2020)

Overview of Module 1: Contingency Planning - Preparing your organization for the unknown

Ready to survive and even profit from the next surprise the world has for your company? Do you have a Plan B ready if things don’t turn out the way you expect? In this compact Contingency Planning course, you’ll learn to use the powerful tools of contingency planning to help your organization sail smoothly through disasters that might otherwise destroy it.

You will learn:

  • Types of key threats that require contingency planning - and which ones don't
  • How to formulate a staged response to avoid overreacting
  • How to identify the most effective actions that will mitigate threats
  • How to use contingency planning to improve your position when things go wrong
  • Plotting a course through uncertain recovery

Simplified Strategic Planning Part 2 (20 October 2020)

Overview of Module 2: Leading Digital Transformation - Moving into the online world

In Leading Digital Transformations, Robert Bradford teaches you how to move more of yourcustomer acquisition and marketing into the virtual arena. If your business has suffered from closure of real-world shops and separation from your customers, this program will give you a game plan for building your business online ready for the new economy.
You will learn:
  • What activities are ideal for digitalization and which are more challenging
  • Approaching digitalization around particularly challenging activities
  • Creating a top-level game plan for virtualizing key parts of your organization
  • Avoiding pitfalls that cost most businesses millions of $

Simplified Strategic Planning Part 2 (22 October 2020)

Overview of Module 3: Strategic Thinking - Sharpen your brain!

As you move up in any organization, your need for better strategic thinking will grow dramatically. Unfortunately, we are seldom trained to think strategically, and the daily demands that almost all managers face can certainly impede the growth of good strategic thinking habits. In this course, Robert Bradford will teach you some proven tools in strategic thinking and how to sharpen you brain for better strategic thinking in your organization.
You will learn:
  • Systems thinking tools you can use instantly
  • 3 ways to identify behaviors that affect strategy
  • Why big companies tend to have smaller margins - and how to manage it
  • How you can truly set yourself apart in the marketplace?
  • 11 key ways to tune up your brain for better strategic thinking that it becomes a habit

Simplified Strategic Planning Part 4 (23 October 2020)

Overview of Module 4: Execution & Action Plan - Put some teeth in your plans

Execution is the #1 problem companies have with their strategic planning. The average company only achieves 30% of the objectives they set. Learn a simple process that will assure you succeed with 80% or more of your objectives! Robert Bradford has successfully helped companies achieve over 7,000 strategic level objectives, yielding over US$50 billion in profits.
You will learn:
  • How to write objectives that gets things done
  • Well written action plans - defining steps that drive action
  • Realistic resource management - How to avoid overcommitting and undercommitting
  • Routine follow-up: How to keep the plan alive and moving forward all the time


Virtual Instructor-Led Training (VILT)