Mohd Fayoumi, Director of Engineering - Movenpick, United Arab Emirates

The whole event was very well organized and the trainer was experienced. I only have one word for Kexxel Group - G.R.E.A.T.!!!!


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Home News Kexxel Group: Ian Segail returns to Dubai and Kuala Lumpur with a new topic on “Commercializing the Sales Conversation” this August 2017!

Kexxel Group: Ian Segail returns to Dubai and Kuala Lumpur with a new topic on “Commercializing the Sales Conversation” this August 2017!

"Today's customers control the way they want to be sold."

The number one bestseller author of “Bulletproof your sales team” in Australia, Ian Segail, is coming back to Dubai and Kuala Lumpur with a whole new topic for salespeople. Previously, he led a team of salespeople to discover their nature as a leader but now, he will teach sales teams in Malaysia and UAE leading companies the financial language of sales so they will be able to articulate the value of their offering in financial terms.

According to research, majority of sales professionals do not have the capability to conduct financial discussion with decision makers because they are unable to show the value of their product due to lack of knowledge in financial terms. Therefore, if they can’t substantiate their value then all their prospective customer will see is their cost! 



This course is organized for sales professionals who are looking to learn how to construct financial arguments and compelling value propositions to decision makers while aligning their product to fit the customer’s key business outcomes!

For further info, please refer to the link below:

[Event Brochure @ Dubai] [Event Brochure @ Kuala Lumpur]

What will you gain from this event?

  • How to sell Money- not products.
  • Moving from discount selling to earning Value based selling.
  • Vendors speak price and performance; management speaks value and profit.
  • How to get your salespeople to speak the language of Top tier management.
  • Moving from a commoditized vendor to a value contributor. 
  • Getting the keys to the corporate treasury.
  • The Formula for High-Margin Sales at High Levels.


“Experienced & knowledgeable trainer who maximizes practicality and minimizes theories.”
Abdelrahman Al Suwaidi-General Manager, Etihad Airways

“Trainer is knowledgeable and an expert in the field.”
Mike Winzerling-Regional Managing Director, JJ-Lapp Cable (S) Pte Ltd Singapore

 “Ian is an excellent trainer who makes the content easy for understanding and usable.”
Kasper Wigen-Director for Marketing, Yas Viceroy Hotel

“I am very satisfied with this event.”
Benjamin Sim Chaw Zen- Sales Area Manager (Sarawak), Continental Tyre Malaysia Sdn Bhd

“I received many useful tips and strategies which I will implement in my job. Thanks Kexxel Group for bringing a great speaker.”
Ali Ghanem Hadi-Sales Manager, Etihad Airways

“Good trainer with experience & knowledge”
Adrian Loh Khang Wei-Area Manager, BMW Malaysia Sdn Bhd

“Trainer is excellent and very knowledgeable.”
Kamal Gharzeddine-Commercial Organization Development Manager, Philip Morris

“Trainer is very good.”
Dr. Vu Viet Anh- General Director, JJ-Lapp Cable (V) Pte Ltd Vietnam

For more information, kindly go to our website at www.kexxel.com

Kindly acknowledge that there is a special 3+1 package available for this course! If a company decides to register three delegates, they will be entitled to register a fourth delegate for FREE! We highly encourage you to take advantage of this special offer for your own benefit as an investment to your company.

If you have more than 16 delegates and would be keen to conduct an In House Training in your own company for this topic or any other topic of interest for that matter, just give us a buzz or forward your enquires to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it  and we will definitely strive to present the best for you! Book now and save up to 50% on the whole cost of the event!

Eliza Yeo
Project Manager International Events
Kexxel Group
T: +603 2282 1688