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Strategic Finance for Decision Makers @ Dubai


Strategic Finance for Decision Makers @ Dubai
Strategic Finance for Decision Makers @ Dubai
23 February 2014 - 24 February 2014
5 Star Hotel - To Be Announced (Dubai) - Dubai
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance


Facilitated by: Richard Parker

Voted No. 1 Provider of Executive Education by the Financial Times for four consecutive years (2008-2011)

Richard Parker

  • Former ProgramDirector, Executive Development Programs, MBS
  • Former Program Director, Finance and Strategy programs, Mt Eliza Executive Education

(Most Sought After Finance Educator in the Asia Pacific Region)

Often the case - top management comes from different backgrounds typically not from finance, bringing with them lots of expertise (Marketing, Finance, Operations, Strategy) and often fail to understand how the impact of their decision has affect on the financial outcome of the overall business.

The aim of this event is to enhance decision makers’ ability to make critical strategic decisions that have a great effect over time, based on financial awareness and interpretation of the present financial situation.

Richard Parker is an educator and consultant who specialises in corporate financial management.
His skill and reputation as a finance presenter has resulted in him being highly sought after in the corporate education sphere.

**This seminar is specifically designed for managers who may or may not have an accounting or finance background who see their future management role as requiring greater understanding of financial concepts to assist them in making sound management decisions.

The Financial Story

Brief introduction about the programme


“Richard’s greatest talent was producing a highly intellectual skill in every day terms via working

Thomas Wilson – CEO, Teralight (UAE)

“Excellent flow of information! Kexxel was excellent and the exercises were the strength of the event.”
Magdy Tadrous – General Manager, Petrochem Performance Chemicals Ltd (UAE)

“Richard expressed complex ideas in a simple and understandable way. His enthusiasm and passion for the subject were excellent.”
Colin Davidson – General Manager, Sigma Engineering Products (UAE)

“The trainer was very good. Kexxel organized a perfect event.”
Salah N. Al-Saqabi – CEO, Afkar Holding Company (Kuwait)

“A very good presenter – he was direct and straight to the point.”
Othman Al-Washmi – Partner/CFO, Omrania & Associates (Kingdom of Saudi Arabia)

“Richard was engaging and able to translate finance into very business-centric focus. He was the main strength of the event.”
Sharifah Noralina bt Syed Yassin – HR Director, Dutch Lady Milk Industries Berhad

“Richard did a great job presenting a difficult topic. Topic and trainer were the main strengths. Really well done!!! One of best trainings I have ever attended”
Christine Lee – Managing Director, Medi-Life (M) Sdn Bhd

What will you learn by the end of this course:

  • Develop a clear view of how your operational decisions affect financial outcomes in your business.
  • Make better use of financial information and use it to assist you in making better quality management decisions.
  • Have better understanding of the factors that drive profitability and lead to financial success.
  • Understand the critical role of cash flow and know how to manage and forecast cash flow.
  • Understand what financial value is, how to create it and how to measure it.
  • Understanding the difference between value and profit in order to create economic value in your role.
  • Maximizing capital and managing the balance between financial efficiency and stakeholder expectations.

Program Agenda


Session 1 : The Cost of Capital (WACC)

• Estimating cost of debt
• Credit ratings
• Estimating cost of equity
• Beta value
• Estimating WACC
• Capital Asset Pricing Model

Session 2 : Discounted Cash Flow

• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Using Net Present Value to evaluate a project
• Excel tips and shortcuts
• Sensitivity testing
• Considering risk in project evaluation

Session 3 : Creating Economic Value

• Accounting value, market value and economic value
• Why is value different than profit?
• How you can create economic value
• Measuring value created
• Economic Value Added (EVA)

Session 4 : Free Cash Flow

• Profit and cash flow
• How you can be profitable and broke
• Estimating free cash flow
• Using free cash flow to value a business\


Session 1: Managing Working Capital

• Working capital measures and metrics
• Estimating receivables turnover time, payables turnover time and inventory turnover time
• Working capital cycle time
• How to optimise working capital
• How working capital effects profitability

Session 2 : Managing Debt

• Types of debt available to businesses
• Gearing and leverage measures
• Coverage ratios
• How credit ratings are determined and how they affect the cost of borrowing
• What is the right level of debt for a business?

Session 3 : Managing the Financial Future

• Sustainable growth rate
• Viewing the financial future of a business
• How predictive models work
• The drivers of financial failure
• Using a predictive model

Session 4: Managing the Connection Between Finance and Strategy

• Profit margin strategies
• Asset efficiency strategies
• Value creating strategies
• Growth strategies

WHO should attend:

• Managing Directors / CEO
• Business Owners / Executive Directors
• General Managers
• Finance Managers
• Accountants
• Operational Managers
• Marketing Managers
• HR Managers
• IT Managers
• Strategists
• Sales Managers
• Engineers
• Technical Managers / Project Managers

Some of Richard Parker's Clients Are :

• AXA Asia Pacific Ltd
• Alcatel Lucent Ltd
• Berkshire Hathaway Ltd (US)
• British Petroleum (Australia)
• British American Tobacco Ltd
• Cisco Systems (US)
• Clemenger BDO
• Fairfax Media Ltd

*******For more details, kindly download the brochure*******


Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Dubai)
Country: ae