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Strategic Finance for Decision Makers @ Kuala Lumpur


Strategic Finance for Decision Makers @ Kuala Lumpur
Strategic Finance for Decision Makers @ Kuala Lumpur
17 February 2014 - 18 February 2014
5 Star Hotel - To Be Announced (Malaysia) - Kuala Lumpur
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance


Facilitated by: Richard Parker

Voted No. 1 Provider of Executive Education by the Financial Times for four consecutive years (2008-2011)

Richard Parker

  • Former Program Director, Executive Development Programs, MBS
  • Former Program Director, Finance and Strategy programs, Mt Eliza Executive Education

Often the case - top management comes from different backgrounds typically not from finance, bringing with them lots of expertise (Marketing, Ops, Strategy) and often fail to understand how the impact of their decision has affect on the financial outcome of the overall business.

The aim of this event is to enhance decision makers’ ability to make critical strategic decisions that have a great effect over time, based on financial awareness and interpretation of the present financial situation.

Richard Parker is an educator and consultant who specialises in corporate financial management.
His skill and reputation as a finance presenter has resulted in him being highly sought after in the corporate education sphere.

The Financial Story

Brief introduction about the programme


"An excellent presenter & technical knowledge. Course content was very useful. Excellent organizers!
I have been in this industry for 20 years. I think this event is good exposure for non-financial people. Richard was quite comprehensive, not that difficult to understand. I like the content, it refreshed my memories. I would recommend it to others definitely. Service and program were good. ”
Azmi Abu Samah – General Manager (Operations), Sime Darby Engineering Sdn Bhd

“..Very good program, very nice, very informative speaker and presenter, very easy to understand the module presented for both beginners and advanced users. I think number of participants is just right, not too many therefore we had very personalized kind of discussion. In terms of relevance to our business, yes for those who have great exposure to finance, this is very good program for them. I would like to recommend to every executive regardless they are in product development or engineers because one way or another they actually have to understand finance figures…Overall, very satisfying experience and exposure I got by attending this program. TM has actually sent 5 participants to this program, we actually see that it is very useful and we would recommend it to other staff within our organization. People from Kexxel are very nice, warm and helpful..organized in a great place ..”
Khaidhir Elias - Vice President – Marketing, Telekom Malaysia

“Richard was engaging and able to translate finance into a very business-centric focus. He was
the main strength of the event.I found the content of the program very good especially for those who do not have finance background. It is very business focused, not so into technicalities but it meets the expectations. Richard I think is very good, very business savvy, mixes financial terms with technical terms..i mean good facilitator. It is helpful to understand things from finance perspective.. Yes I would definitely recommend others to attend..”

Sharifah Noralina bt Syed Yassin – HR Director, Dutch Lady Milk Industries Berhad

"Easy to understand, not too much but sufficient. Presentation and content were very useful. Good organization and follow up by Kexxel Group!!"
Kenny Tan – Regional Manager, Loscam Singapore Pte Ltd (Singapore)

“An excellent presenter & technical knowledge. Course content was very useful. Excellent

Azmi Abu Samah – General Manager (Operations), Sime Darby Engineering Sdn Bhd

“Richard did a great job presenting a difficult topic. Topic and trainer were the main strengths.
Really well done!!! One of best trainings I have ever attended”

Christine Lee – Managing Director, Medi-Life (M) Sdn Bhd

“Clear & very good. Basics and well defined info on finance for non-financial people. Everything
was great!!”

Fazlee Lazim – AGM, Product Internet, Telekom Malaysia Bhd

"Richard made a difficult subject simplified and practical. Training was very useful. Good training provided by Kexxel Group with good choice of speaker."
Arifin Priibadi Agusk Kasono - Corporate Sales, PT. Sucorinvest Central Gani (Indonesia)

"Clear and informative presentation. The strength of the event was the reputation of the speaker. Just the right content for non-financial manager."
Mohd Khiri Abd Wahab – Vice President, Sime Darby Plantation Sdn Bhd







For more PICTURES click HERE!

What will you learn by the end of this course:

  • Develop a clear view of how your operational decisions affect financial outcomes in your business.
  • Make better use of financial information and use it to assist you in making better quality management decisions.
  • Have better understanding of the factors that drive profitability and lead to financial success.
  • Understand the critical role of cash flow and know how to manage and forecast cash flow.
  • Understand what financial value is, how to create it and how to measure it.
  • Understanding the difference between value and profit in order to create economic value in your role.
  • Maximizing capital and managing the balance between financial efficiency and stakeholder expectations.

Program Agenda


Session 1 : The Cost of Capital (WACC)

• Estimating cost of debt
• Credit ratings
• Estimating cost of equity
• Beta value
• Estimating WACC
• Capital Asset Pricing Model

Session 2 : Discounted Cash Flow

• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Using Net Present Value to evaluate a project
• Excel tips and shortcuts
• Sensitivity testing
• Considering risk in project evaluation

Session 3 : Creating Economic Value

• Accounting value, market value and economic value
• Why is value different than profit?
• How you can create economic value
• Measuring value created
• Economic Value Added (EVA)

Session 4 : Free Cash Flow

• Profit and cash flow
• How you can be profitable and broke
• Estimating free cash flow
• Using free cash flow to value a business\


Session 1: Managing Working Capital

• Working capital measures and metrics
• Estimating receivables turnover time, payables turnover time and inventory turnover time
• Working capital cycle time
• How to optimise working capital
• How working capital effects profitability

Session 2 : Managing Debt

• Types of debt available to businesses
• Gearing and leverage measures
• Coverage ratios
• How credit ratings are determined and how they affect the cost of borrowing
• What is the right level of debt for a business?

Session 3 : Managing the Financial Future

• Sustainable growth rate
• Viewing the financial future of a business
• How predictive models work
• The drivers of financial failure
• Using a predictive model

Session 4: Managing the Connection Between Finance and Strategy

• Profit margin strategies
• Asset efficiency strategies
• Value creating strategies
• Growth strategies

WHO should attend:

• Managing Directors / CEO
• Business Owners / Executive Directors
• General Managers
• Finance Managers
• Accountants
• Operational Managers
• Marketing Managers
• HR Managers
• IT Managers
• Strategists
• Sales Managers
• Engineers
• Technical Managers / Project Managers

Some of the clients Richard has worked with :

• AXA Asia Pacific Ltd
• Alcatel Lucent Ltd
• Berkshire Hathaway Ltd (US)
• British Petroleum (Australia)
• British American Tobacco Ltd
• Cisco Systems (US)
• Clemenger BDO
• Fairfax Media Ltd

*******For more details, kindly download the brochure*******


Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Malaysia)
Kuala Lumpur
Country: my