Ruzi Rani Ajith, Senior Vice President, Institutional Sales - CIMB Investment Bank, Malaysia

This training has given me a different perspective of leadership as it is integrated with coaching and I think it is very vital for being the new leader. The trainer provided the insights of coaching and leadership which was very relevant in giving the edge to stay competitive. I think that this is a training that leaders should not miss out because it would give them a very strong competitive edge against competitors. If they want to be number one, they should have this kind of knowledge. Keith has given a different perspective about coaching and leading and it is very practical and relates to the current world. Kexxel Group, thank you for organizing this event and bringing in a renowned speaker. You have done a very good job by bringing world renowned speakers which is truly valuable to all of us here!


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Fusion Marketing Masterclass @ Kuala Lumpur


Fusion Marketing Masterclass @ Kuala Lumpur
Fusion Marketing Masterclass @ Kuala Lumpur
16 April 2014 - 17 April 2014
5 Star Hotel - To Be Announced (Malaysia) - Kuala Lumpur
In House Training , Sales and Marketing


Lon Safko- Award Winning, Globally Recognized Authority on Fusion Marketing and Social Media

Lon Safko

- The Social Media Bible Hit #1 on Amazon! -
- The Fusion Marketing Bible, published by McGraw Hill hit #3 on Amazon! -
- Featured in New York Times, Entrepreneur Magazine, PC Novice, INC. Magazine, CFO Magazined -
- Creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple -
- Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the US Patent and
Trademark Office as patent pending

Lon’s Amazon Bestselling Books

    The Social Media Bible          The Fusion Marketing Bible

What Will You Learn by The End of This Course

- Understanding all of the available tools and knowing which ones to use the most effectively
- Understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” &“What the SEO advantages are to blogging?”
- Using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35%email conversion rate
- Explore in-game advertising, virtual worlds, and video marketing
- Learn about Fusion Marketing as next generation of marketing that brings together traditional marketing, digital marketing tools and social media into one tool
- Understanding Fusion Marketing as new concept of “Interconnecting” that it has been acceptedby the United States Patent & Trademark Office as “Patent Pending”
- Looking at all of your tools, campaigns, objectives, and conversion strategies first in two dimensions, then taking your entire marketing strategies into the world of three-dimensionsusing Fusion Marketing


"He is a fantastic presenter, he is very engaging, positive and funny which makes the course interesting. If you are not from the marketing field, this will be a good 101. If you are not from the digital field, this is a very good session where you can have a schematic over what kind of tools is available and even know the downright definition of it. It is almost like a crash course to learn more about digital and social media. It was a nice 2 days course, thank you for organizing.”
Wynn Chew – Vice President of e-Business, OCBC Bank (M) Bhd

“He is awesome! This is the best, most informative training ever done by one man. He was positive in all his feedbacks, kind, encouraging and such a breath of fresh air. Lon is an impressive man who has taught me that age has no correlation with digital knowledge. The trainer was the main strength of the event. The one man who has made it so clear that even on a social platform, you can and must make money. There are no weaknesses. The Kexxel team is awesome and it was great that they integrated with the attendees.”
Mridula Sukumaran – Manager of e-Business, OCBC Bank (M) Bhd

“The speaker spoke through knowledge and experience. It was very proactive because all these while we have been concentrating on traditional tools in engaging with customers. Now we are given more tools so that we know how to look into it and to use it wisely and effectively. So I find this course very useful. It is a very good opportunity. If you don’t have time, please find time because it is very timely especially when you are looking for all these tools to succeed in the competitive industry. The organizer did a great job by bringing the author of the book himself to us personally. Continue bringing more trainers from different background and field to Malaysia so that we can benefit from this initiative!”
Mohmed Razip Hasan – Director of Communications and Publicity, Tourism Malaysia

“Lon is an energetic speaker who is passionate about Social Media Marketing. Time will whizz by in his sessions. The core strength of this course is the content and the useable take-aways. This is one of the most well organized training sessions that I’ve had the pleasure of attending.”
Juliana Low – Assistant Vice President of Marketing, ASTRO

“Simply out-of-this-world! A world class speaker who really knows his knowledge. He was capable to share his own real life experiences and he was very engaging. The topic given was relevant for the current business & marketing paradigm. Continue providing similar quality workshop, engage caliber & high profile speakers like Lon Safko. Kexxel Group is really efficient in follow ups and responses.”
Yee Meng Queen – Product Manager, Merck, Sharp & Dohme (M) Sdn Bhd

“It was an insightful session! Lon is very knowledgeable in this area, thank you! The content of the training sessions was the main strength of the event. Lon should come to Nestle and run this session again! Thanks for bringing a great speaker in this area, Kexxel!”
Ng Boon Siew – Brand Manager, Nestle Products Sdn Bhd

Lon was fun! He gave examples of case studies; the way he delivered it was easy to understand which makes him different from other trainers. He delivers it very effectively which made me look forward to his classes every day. It was my first training with Kexxel. The event was well organized, coordinated very well and the staff has been really friendly. I have no complains, keep up the good work!”
Ahmad Nasyami Mihat – Marketing Manager, Honda Malaysia Sdn Bhd

“The trainer is knowledgeable and he knows best in the topic. What I like in the training was the insight and the integration of the well known tools with each other. I’ve been to a few workshops and training but I think Kexxel Group is the friendliest and well organized. I think Kexxel Group is the best!”
Heliziana Madzin – Senior Manager of Usage & Branding, RHB Banking Group

“The trainer is great and he brought in plenty of new information which Malaysians are not aware of. The great thing about this event is that it opened up my mind about how both digital and traditional can be infused, to know more about social media. Kexxel Group, you guys provide quality training and have good follow ups with the customers. Overall, it was a good experience, good networking with people from different industries. Thanks guys!”
Jestina Goon – Assistant Manager, Celcom Axiata Berhad


[Social Media Turns Marketing Upside Down]

Program Agenda

Day 1

Session 1: Social Media, The BIG Picture
• Social Media Overview
• Social Media Landscape
• Twitter, Following, Followers, Strategy
• Social Networks, Facebook, MySpace, LinkedIn, Google+
• Virtual World Marketing
• In-Game Advertising
• The Power of Blogs
• Why Blogs Outperform on All Search Engines
• Cyber-Surveillance
• Email Marketing
• Mobile Marketing
• Viral Video - The Psychology Behind The Technology
• Viral Video - What’s The Worst That Can Happen

Session 2: Developing A Social Strategy & The Five Steps To Social Media Success Presentation
• Social Media A Fundamental Shift In Power
• Word Of Mouth At The Speed Of Light

What Are The Five Steps Of Social Media Success
• Step 1 - Analyze Your Mediums, Frequency, Persona, Micro-Demographics & Conversion Strategies
• Step 2 - The Trinity Of Social Media, and Blogging, Microblogging, and Social Networks
• Step 3 - Integration and Integration Examples
• Step 4 - Identifying Resources, and In-House / Out-House
• Step 5 - Implementation and Brand Management

Session 3: Social Media, A Closer Look
• Fundamental Shifts
• Forms of Marketing
• Developing a Social Strategy

A closer look at:
• Social Networks
• Twitter
• Virtual Worlds
• Gaming
• Blogging
• Cyber-Surveillance
• Email Marketing
• Mobile Marketing
• Video Sharing
• Publishing
• Wiki
• Forum
• Photo Sharing
• Podcast
• Livecasting: Jody Gnat & Port of S.D.
• Interpersonal

Session 4: Open Discussion and Individual Problem Solving

Day 2

Session 5: Fusion Marketing
• Traditional Marketing Strategy
• Social Media Marketing
• Evolution Of Marketing
• Traditional Marketing Tools
• Traditional Marketing Interconnection
• Traditional Marketing Reverse Interconnection
• Social Media Marketing
• Social Media Marketing Interconnection
• Social Media Marketing Reverse Interconnection
• TraDigital Marketing
• TraDigital Marketing Interconnection
• Cost Of Customer Acquisition
• The Trinity Of Social Media Revisited
• Adding TraDigital Media
• Prioritized TraDigital Media Marketing Interconnection
• Fractal Fusion Marketing
• Fractal Fusion Marketing Next Level
• Fractal Fusion Interconnection Marketing
• Definition Of Strategic Marketing
• Strategic Marketing Objective Development
• Strategic Marketing Tactics Development
• Three Dimensional Marketing

Session 6: Determine The Cost Of Customer Acquisition & Activity
• Class Assignment: Cut Out Safko Wheels & Q & A
• Develop Custom Cost of Customer Acquisition Strategy

Session 7: Bringing It All Together
• Using The Safko Wheel
• Developing a Killer Strategic Fusion Marketing Plan
• Designing Your Custom Traditional Toolset
• Looking At Your Cost Of Customer Acquisition
• Designing Your Custom Social Toolset
• Realizing Your Custom Tradigital Toolset
• Applying Fusion Marketing To Your Tools
• Applying Reverse Fusion Marketing
• Recording Hidden Opportunities
• Peering Into Fractal Fusion
• Peering Deeper Into Fractal Fusion
• Fusing Fractal Fusion
• Developing Your Top Objectives
• Creating Your Custom Fusion Marketing Plan

Session 8: Completing Your Marketing Plan
• Complete your custom Fusion Marketing Plan
• Final Q & A

Who Should Attend?

-Marketing Professionals
-Marketing Consultants
-Business Owners
-Social Media Specialists
-SEO Specialists
-Sales Professionals


*******For more details, kindly download the brochure*******


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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Malaysia)
Kuala Lumpur
Country: my