Tony Woodhall, Maintenance Manager - Veolia Water, United Arab Emirates


The trainer has great experience in the subject, and has a presentation format that is both interesting and informative. It is my first time with Kexxel Group and my first impression on them is very good!

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Strategic Finance for Decision Makers @ Doha


Strategic Finance for Decision Makers @ Doha
Strategic Finance for Decision Makers @ Doha
23 November 2014 - 24 November 2014
Millenium Hotel - Doha
In House Training , Management , Sales and Marketing , Leadership , Finance


Facilitated by: Richard Parker

Voted No. 1 Provider of Executive Education by the Financial Times for four consecutive years (2008-2011)

Richard Parker

  • Former Program Director, Executive Development Programs, MBS
  • Former Program Director, Finance and Strategy programs, Mt Eliza Executive Education

Often the case - top management comes from different backgrounds typically not from finance, bringing with them lots of expertise (Marketing, Ops, Strategy) and often fail to understand how the impact of their decision has affect on the financial outcome of the overall business.

The aim of this event is to enhance decision makers’ ability to make critical strategic decisions that have a great effect over time, based on financial awareness and interpretation of the present financial situation.

Richard Parker is an educator and consultant who specialises in corporate financial management.
His skill and reputation as a finance presenter has resulted in him being highly sought after in the corporate education sphere.

**This seminar is specifically designed for managers who may or may not have an accounting or finance background who see their future management role as requiring greater understanding of financial concepts to assist them in making sound management decisions.

The Financial Story

Brief introduction about the programme


“Richard has an outstanding flow and a great ability to link theory and models with practical real life examples. The highlight of this event is the final chapter where the link between financial and strategies are established. Kexxel Group is professional, trustworthy and comprehensive.”
Abdullah Al-Harbi – General Manager, Waad Holding Co

Richard is resourceful and engaging. He is able to translate financial concept into business application. The key take-away of this training is about financial management and the growth of the business.”
Rahul C. Shah – Senior Vice President, AAR Corporation

“This session has been refreshing and I’ve learned something new. It’s good for me as a board member, as I have to look at financial statements. Before this I couldn’t understand what financial statements mean, but now I do. This session is suitable and useful for those who are in a private business, or someone who is in the finance department. At a dimensional level, it’s more useful to know what financial statements mean, not to calculate but to interpret the given financial statement. Kexxel has been great and I enjoyed this event.””
Hanibah Ab Wahab – Senior Director Management Services Division, Ministry of International Trade & Industry

“Excellent flow of information! Kexxel was excellent and the exercises were the strength of the event.”
Magdy Tadrous – General Manager, Petrochem Performance Chemicals Ltd (UAE)

“The speaker gave very clear, good mix of examples, humor, as well as stories to bring ideas and principles to life. It has a good pace. The highlight of this event is the broad overview of financial principles and terminology, along with good handout materials.”
Graeme Read – EVP Chief Strategy Officer (Asia Pacific), McCann Health

“Richard expressed complex ideas in a simple and understandable way. His enthusiasm and passion for the subject were excellent.”
Colin Davidson – General Manager, Sigma Engineering Products (UAE)

By the end of this course you will be able to :

  • Know how to use financial concepts and techniques to make better management decisions
  • Help you be more confident about your ability to create value for your organisation.
  • Understand the most important concepts in financial management
  • Learn how senior executives make use of them to make critical strategic and economic decisions.
  • Get practical experience using your new skills by applying them to real world examples.
  • Assist you to become recognised as a knowledgeable and skilful strategic thinker in your organisation
  • Able to engage with other senior executives in a more confident and meaningful way.

Program Agenda


Session 1 : The Cost of Capital (WACC)

• Estimating cost of debt
• Credit ratings
• Estimating cost of equity
• Beta value
• Estimating WACC
• Capital Asset Pricing Model

Session 2 : Discounted Cash Flow

• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Using Net Present Value to evaluate a project
• Excel tips and shortcuts
• Sensitivity testing
• Considering risk in project evaluation

Session 3 : Creating Economic Value

• Accounting value, market value and economic value
• Why is value different than profit?
• How you can create economic value
• Measuring value created
• Economic Value Added (EVA)

Session 4 : Free Cash Flow

• Profit and cash flow
• How you can be profitable and broke
• Estimating free cash flow
• Using free cash flow to value a business


Session 1: Managing Working Capital

• Working capital measures and metrics
• Estimating receivables turnover time, payables turnover time and inventory turnover time
• Working capital cycle time
• How to optimise working capital
• How working capital effects profitability

Session 2 : Managing Debt

• Types of debt available to businesses
• Gearing and leverage measures
• Coverage ratios
• How credit ratings are determined and how they affect the cost of borrowing
• What is the right level of debt for a business?

Session 3 : Managing the Financial Future

• Sustainable growth rate
• Viewing the financial future of a business
• How predictive models work
• The drivers of financial failure
• Using a predictive model

Session 4: Managing the Connection Between Finance and Strategy

• Profit margin strategies
• Asset efficiency strategies
• Value creating strategies
• Growth strategies

Who Should Attend:

• Managing Directors / CEO
• Business Owners / Executive Directors
• General Managers
• Finance Managers
• Accountants
• Operational Managers
• Marketing Managers
• HR Managers
• IT Managers
• Strategists
• Sales Managers
• Engineers
• Technical Managers / Project Managers

Some of Richard Parker's Clients Are:

AXA Asia Pacific Ltd Julphar Pharmaceuticals (UAE)
Alcatel Lucent Ltd Mubadala Sovereign Investment Fund (UAE)
Berkshire Hathaway Ltd (US) Oman Gas Co (Oman)
British Petroleum (Australia) Rabobank Ltd
British American Tobacco Ltd PriceWaterhouseCoopers
Cisco Systems (US) Sipchem (Saudi Arabia)
Clemenger BDO Singapore Power International Ltd (Singapore)
Fairfax Media Ltd Tabcorp Ltd
Fonterra (NZ) Tattersalls Ltd
Genesis Energy (NZ) Transurban Ltd
Gulf Airways Ltd (Bahrain) Woolworths Ltd

*******For more details, kindly download the brochure*******


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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Millenium Hotel