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FULL HOUSE: Strategic Finance for Decision Makers @ Singapore


FULL HOUSE: Strategic Finance for Decision Makers @ Singapore
FULL HOUSE: Strategic Finance for Decision Makers @ Singapore
20 November 2014 - 21 November 2014
Pan Pacific Singapore - Singapore
In House Training , Management , Sales and Marketing , Leadership , Finance


Facilitated by: Richard Parker

Voted No. 1 Provider of Executive Education by the Financial Times for four consecutive years (2008-2011)

Richard Parker

  • Former Program Director, Executive Development Programs, MBS
  • Former Program Director, Finance and Strategy programs, Mt Eliza Executive Education

Often the case - top management comes from different backgrounds typically not from finance, bringing with them lots of expertise (Marketing, Ops, Strategy) and often fail to understand how the impact of their decision has affect on the financial outcome of the overall business.

The aim of this event is to enhance decision makers’ ability to make critical strategic decisions that have a great effect over time, based on financial awareness and interpretation of the present financial situation.

Richard Parker is an educator and consultant who specialises in corporate financial management.
His skill and reputation as a finance presenter has resulted in him being highly sought after in the corporate education sphere.

**This seminar is specifically designed for managers who may or may not have an accounting or finance background who see their future management role as requiring greater understanding of financial concepts to assist them in making sound management decisions.

The Financial Story

Brief introduction about the programme


“The speaker gave very clear, good mix of examples, humor, as well as stories to bring ideas and principles to life. It has a good pace. The highlight of this event is the broad overview of financial principles and terminology, along with good handout materials.”
Graeme Read – EVP Chief Strategy Officer (Asia Pacific), McCann Health

“Richard makes complicated concepts practical and simple to understand.”
Eileen Tan Seok Ling – Director, Singapore Telecommunications Ltd

“The trainer was able to put things across in a way that helped a non-finance person grasp the key essence of the subject.”
Ng Cher Keng – Director, Civil Aviation Authority of Singapore

“Richard was engaging and able to translate finance into a very business-centric focus. I found the content of the program very good especially for those who do not have finance background. Richard I think is very good, very business savvy, mixes financial terms with technical terms It is helpful to understand things from a finance perspective.. Yes I would definitely recommend others to attend..”
Sharifah Noralina bt Syed Yassin – HR Director, Dutch Lady Milk Industries

“This session has been refreshing and I’ve learned something new. It’s good for me as a board member, as I have to look at financial statements. This session is suitable and useful for those who are in a private business, or someone who is in the finance department. At a dimensional level, it’s more useful to know what financial statements mean, not to calculate but to interpret the given financial statement. Kexxel has been great and I enjoyed this event.”
Hanibah Ab Wahab – Senior Director Management Services Division, Ministry of International Trade & Industry Malaysia

“I’ve always wanted to learn more about finance. I’ve read finance books but at times, it’s a bit difficult to relate to examples. This talk provides examples and encourages us to think, as well as learn faster and easier. When we go for capital investments and want to buy special tools, we have templates prepared by our accountants so we just insert the figures of outlay and capital review. However, we do not really know what the figure is about, we only key in the values to know if it is worth investing. Now, we appreciate this better. As decision makers we have to ensure our business is sustainable, so we have to look at the finance side as well. Kexxel Group is well organized, the content is good and the food is excellent. Overall it’s excellent; I will attend again in the future.”
Anuar Yusoff – Chief Operation Officer, Tenaga Nasional Berhad

By the end of this course you will be able to :

  • Know how to use financial concepts and techniques to make better management decisions
  • Help you be more confident about your ability to create value for your organisation.
  • Understand the most important concepts in financial management
  • Learn how senior executives make use of them to make critical strategic and economic decisions.
  • Get practical experience using your new skills by applying them to real world examples.
  • Assist you to become recognised as a knowledgeable and skilful strategic thinker in your organisation
  • Able to engage with other senior executives in a more confident and meaningful way.

Program Agenda


Session 1 : The Cost of Capital (WACC)

• Estimating cost of debt
• Credit ratings
• Estimating cost of equity
• Beta value
• Estimating WACC
• Capital Asset Pricing Model

Session 2 : Discounted Cash Flow

• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Using Net Present Value to evaluate a project
• Excel tips and shortcuts
• Sensitivity testing
• Considering risk in project evaluation

Session 3 : Creating Economic Value

• Accounting value, market value and economic value
• Why is value different than profit?
• How you can create economic value
• Measuring value created
• Economic Value Added (EVA)

Session 4 : Free Cash Flow

• Profit and cash flow
• How you can be profitable and broke
• Estimating free cash flow
• Using free cash flow to value a business


Session 1: Managing Working Capital

• Working capital measures and metrics
• Estimating receivables turnover time, payables turnover time and inventory turnover time
• Working capital cycle time
• How to optimise working capital
• How working capital effects profitability

Session 2 : Managing Debt

• Types of debt available to businesses
• Gearing and leverage measures
• Coverage ratios
• How credit ratings are determined and how they affect the cost of borrowing
• What is the right level of debt for a business?

Session 3 : Managing the Financial Future

• Sustainable growth rate
• Viewing the financial future of a business
• How predictive models work
• The drivers of financial failure
• Using a predictive model

Session 4: Managing the Connection Between Finance and Strategy

• Profit margin strategies
• Asset efficiency strategies
• Value creating strategies
• Growth strategies

Who Should Attend:

• Managing Directors / CEO
• Business Owners / Executive Directors
• General Managers
• Finance Managers
• Accountants
• Operational Managers
• Marketing Managers
• HR Managers
• IT Managers
• Strategists
• Sales Managers
• Engineers
• Technical Managers / Project Managers

Some of Richard Parker's Clients Are:

Eileen Tan Singapore Telecommunications
Graeme Read McCann Health
Anuar Yusoff Tenaga Nasional Berhad
Khaidir Elias Telekom Malaysia
Ng Cher Keng Civil Aviation Authority of Singapore
Mark Tiong Changi Airport Group
Mohd Khiri Abdul Wahab Sime Darby Plantation
Sharifah Noralina Dutch Lady Milk Industries
Loessak Kooyingrat Abbott Laboratories Limited

*******For more details, kindly download the brochure*******


Email us at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Pan Pacific Singapore
Country: sg