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Innovative Marketing Masterclass @ Kuala Lumpur


Innovative Marketing Masterclass @ Kuala Lumpur
Innovative Marketing Masterclass @ Kuala Lumpur
18 May 2016 - 19 May 2016
5 Star Hotel - To Be Announced (Malaysia) - Kuala Lumpur
Management , Sales and Marketing , Information Technology , Corporate Training


Lon Safko- Award Winning, Globally Recognized Authority on Fusion Marketing and Social Media

Lon Safko

- The Social Media Bible Hit #1 on Amazon! -
- The Fusion Marketing Bible, published by McGraw Hill hit #3 on Amazon! -
Featured in New York Times, Entrepreneur Magazine, PC Novice, INC. Magazine, CFO Magazined -
- Creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple -
- Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the US Patent and
Trademark Office as patent pending-


Lon’s Amazon Best Selling Books

 The Social Media Bible          The Fusion Marketing Bible


“The trainer is very knowledgeable about digital marketing and he is the highlight of the event. Kexxel is very good in bringing good speakers.”
Lee Kar Fui – Assistant Vice President, Etiqa Insurance & Takaful

“Lon is a very engaging speaker with in depth knowledge on marketing, which is very informative with key takeaways that could be applied in an organization. The main strength of the event is the engaging environment brought by the speaker. The organization of the event is good, from registration, to the program flow and course materials.”
Siti Lidya Elani Meor – Marketing Executive, Petronas Dagangan

“Lon is fascinating and very knowledgeable in this area. He is probably one of the best people to be in touch with for events. The tactics, tips and contents are the key focus of this event. This is my first time attending a Kexxel event, but it is done perfectly.”
Nuntasinee Muadmanee – Marketing Manager, University of Malaya

The trainer is super detailed, engaging, original and most importantly fun! Kexxel has good association with the right expert.”
Mahatir Amin – Manager, Islamic Tourism Centre

“Amazing trainer. He is so good and willing to share his life experiences and knowledge.”
Jack Tan – Branch Manager, Medi-Life (M) Sdn Bhd

“Lon is brilliant! I enjoyed his presentation and I will practice the knowledge that I’ve learned. Good topic. Thank you!”
Josephine Chai – Marketing Manager, Sabah Tourism Board

What you will learn by the end of course?

- Understanding all of the available tools and knowing which ones to use the most effectively
- Understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” &“What the SEO advantages are to blogging?”
- Using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35%email conversion rate
- Explore in-game advertising, virtual worlds, and video marketing
- Learn about Fusion Marketing as next generation of marketing that brings together traditional marketing, digital marketing tools and social media into one tool
- Understanding Fusion Marketing as new concept of “Interconnecting” that it has been acceptedby the United States Patent & Trademark Office as “Patent Pending”
- Looking at all of your tools, campaigns, objectives, and conversion strategies first in two dimensions, then taking your entire marketing strategies into the world of three-dimensionsusing Fusion Marketing

Program Agenda

Day 1

Session 1: Creative Blockbusters
Session 2: 10 Ways to Jumpstart Ideas
Session 3: Getting in Synch with your Audience
Session 4: Pushing your Customer's Buttons-And Making the Sale
Session 5: 10 Unbreakable Marketing Rules - And When to Break Them
Session 6: Getting in Touch With Your "Inner Marketing Child"

Day 2

Session 7: The Essentials for Creative Marketing Success
Session 8: Creative Marketing Strategy; Trends for and Beyond

Who Should Attend?

-Marketing Professionals
-Marketing Consultants
-Business Owners
-Social Media Specialists
-SEO Specialists
-Sales Professionals

Some of Lon Safko's Achievements Are:

-The Westinghouse Entrepreneur of the Year
-Arizona Innovation Network’s Innovator of the Year
-The Arizona Software Association’s Entrepreneur of the Year
-Nominated for the Ernst & Young / Inc.Magazine Entrepreneur of the Year
-The Public Relations Society of America’s
-Edward Bernays, Mark of Excellence Award
-Fellow of the nation‘s Computer History Museum.


*******For more details, kindly download the brochure*******


Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Malaysia)
Kuala Lumpur
Country: my