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Simplified Strategic Planning @ Singapore


Simplified Strategic Planning @ Singapore
Simplified Strategic Planning @ Singapore
02 November 2017 - 03 November 2017
Hilton Singapore - Singapore
In House Training , Management , Leadership


Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

Speaker Profile

Robert Bradford is world class speaker and the CEO of the Center for Simplified Strategic Planning. With his in-depth knowledge and being the co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning, he has assisted many clients in a wide variety of industries, delivering outstanding results.

His recent articles that have caught a lot of attention includes: “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers” “Understanding Value”, and “What Does Your Company Mean”.

Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time.

He has great relevant examples for every situation, and his presentations are crammed with great tips. As a master trainer, he has spent the last nineteen years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar participants with practical, “how-to” steps they can take home to put to use immediately.

Robert’s seminars resonate with business audiences because they are built upon years of real-world strategic decisions. This real-world management experience enables Robert to bring real nuts and-bolts strategic thinking into every seminar presentation.



“Robert is very experienced and knowledgeable. He shared many valuable examples from his past experiences that we can learn from and take back to our organizations.”
Jay Tan - Senior Manager, Business Strategy, Starhub Ltd
“Great refreshing course that tackles the complexity of strategic planning which in my opinion is essential for all companies”
Charles Sik - Head Consumer Financial Services, OCBC Bank
“The course provided is really simple yet a comprehensive approach to strategic planning. It is a good refresher and the templates shared are practical and usable. The main strength of the event is the speaker who is highly credible and competent. Kexxel Group has been very professional. They respond to queries very quickly and their choice of venue is impressive”
Fharrida Lava - Head of Planning and Support, HSBC
“He presented a structured and templated approach to strategic planning. This is very useful and it is action oriented”
Lee Kai Yin - Chief Projects Officer (COO’s Office), Singapore National Eye Centre
“The main strengths of this event were the experiences of the speaker and the real life applications. Registration was extremely easy and Kexxel was very accommodating"
Yong Ngai Hui - AVP, Finance, Singapore Cruise Centre Pte Ltd
“Robert is an engaging trainer bringing wealth of companies examples and experiences. The main strength of this event is learning to determine strategic competency. Kexxel group is a reliable & trusted event’s organizer.”
Caroline Lin – Team Lead (Strategic Planning), Ministry of Manpower
“Simplified Strategic Planning provides a framework for creating direction in a manner that moves away from guesswork and toward intelligent selection. The end result: a destination of choice, not chance”
Jack Lowe, Jr., Chief Executive Officer, TD Industries - #2 of Fortune 100 Best Companies to Work for in America
“The course provided us with a comprehensive and step –by- step approach to Strategic Planning. It is fun and the content is substantial.
It doesn’t look cheap, it’s not cheap and I got back my ROI. Kexxel Group handles all my enquiries professionally.”
Rita Elisha – Principal Assistant Director, Strategic Planning, Ministry of International Trade and Industry

“The training is compact with clear and concise presentations. The flow of the agenda is great and rather easy to understand. The main strength of the event is the content, good presentation and elaboration of the topic or agenda. Kexxel Group is well-organised.”
Henry Goh Jiok Vui- Managing Director Business Banking (CFS), Maybank

“Training provide practical and hands on tools for us to apply in our company. The strength of the event was the examples and stories from real life corporation. Very well organized training by Kexxel Group!” 
Fong Meng Chow – Finance Director, Eastern & Oriental Berhad

“The speaker was able to explain well each section and provide concrete and realistic examples where everyone can relate. For me the speaker, training content and materials were the strengths of this program. Very good event and customer management by Kexxel.”
Christine Ibay – Corporate Planning manager/ executive assistant, Meralco and e-MVI, Philippines

“The trainer is superb and the training is very effective. I find the manual provided by the organizer as a great execution tool. As for the Kexxel keep up the
good work!!”
Faridah Maarof, Senior Director, Multimedia University
“Robert is a true expert in strategic planning”
Apisit Anantanatarat – Senior Vice President, Bangkok Insurance Plc

Past Clients

  • Biosensors
  • StarHub Ltd
  • Singapore Post Ltd
  • Singapore Power Ltd
  • Etiqa Insurance & Takaful
  • OCBC Bank
  • Chevron Indonesia Company
  • Singapore Technologies Electronics Limited
  • UOB
  • Land Transport Authority
  • Ministry of Manpower
  • United Oil Company Pte Ltd
  • Singapore Tourism Board
  • Ministry of Communications & Information 
  • Singapore National Eye Centre
  • Zuellig Pharma Specialty Solutions Group Pte Ltd
  • TeaM Energy Corporation
  • Stamford Tyres International Pte Ltd
  • Bangkok Bank
  • Agri-Food & Veterinary Authority
  • PT. Petrosea Tbk

Why You Should Attend

  • Why Most Companies Fail at Strategic Planning
  • How to Create a Great Strategic Team
  • Strategies to Dominate Your Market
  • How to Get Information You Need
  • How to Measure Key Success Factors
  • Finding Your Unique Strategic Competency
  • How to Make Good Assumptions
  • How to Select and Exploit Your Best Opportunities
  • Ways to Protect Your Company from Potential Threats
  • Determining Your Strategic Focus
  • Get From Where You Are To Where You Want to Be
  • How to Best Allocate Your Resources to Meet Your Objectives
  • How to Most Effectively Use Your Strategic Plan

Program Agenda

Day 1

SESSION 1-External Situation


  •  Key data to collect on markets for strategic planning
  •  Customer behaviour and strategy
  • Market segmentation


  • Key data to collect on competitors
  • Where to get competitive data
  • What matters most about a competitor

Other external factors

  • How technology can make or break strategy
  • Supplier Market dynamics
  • Economics and strategy

SESSION 2: Internal Situation


  • The role of the balance sheet
  • Assessing your income statement

Measures of performance

  • Measures you should use to think about strategy
  • Why financials aren’t enough
  • How to select the most important measures

Profitability analysis

  • Using the profitability analysis to spot strategic issues
  • Why profitability shouldn’t dictate strategy

SESSION 3: Strategic Capabilities and Competencies

Quick strengths and weaknesses

  • Defining your capabilities quickly, without fuss
  • Pitfalls in using strengths and weaknesses in strategy

Strategic competencies

  • Understanding competencies, and why you should invest in them
  • Identifying your strategic competency

Group Exercise: An example of strategic competency in a multi-unit company

Day 2

SESSION 1- Strategies

Strategic assessment

  • Identifying market attractiveness
  • Identifying your competitive position
  • Using your position to begin strategic thinking

Strategic issues

  • The one strategic issue every company must address
  • How to identify and resolve most of your strategic issues


  • Defining strategies for market segments
  • Capturing your vision about your strategic focus
  • Building a set of capabilities to support your vision

SESSION 2- Goals and Objectives

Mission statement

  • Why you need a mission statement – and why you don’t
  • How to get your mission written down in 30 minutes


  • Defining corporate goals
  • Relating goals to measures of success
  • How goals can drive execution – and how they shouldn’t

Objective setting

  • How to set objectives for optimal execution
  • What to do with objectives that you don’t select for execution

SESSION 3: Action Plans

Action plan writing process (group exercise)

  • Formulating action steps
  • Sequencing action steps
  • Allocating resources to action steps

Rules for better execution

  • Tips from companies that achieve 100% of their objectives
  • How to build better execution into your processes and culture

SESSION 4: Budgets

Cash flow budget

  • Using the cash flow budget to protect your company

Investment budget

  • How to prioritize spending on strategic initiatives

Five year projection

  • Testing your strategic plan as a hypothesis
  • How to quickly use your strategic plan to create a five-year budget forecast

SESSION 5: Schedules and Agendas

Time budgeting process

  • Understanding the role of time in strategy execution
  • How to allocate time and schedule execution for better results


  • Putting the whole strategic planning process together – what to do and when
  • How to modify the process to fit your company

Monitoring process

  • How to keep your strategic planning dynamic and alive
  • How to assure excellent execution by monitoring

Who Should Attend

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.

  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource
  •   ..As well as other executives who report to the CEO.

*******For more details, kindly download the brochure*******


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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it




Hilton Singapore