Rani Matar, Key Account Manager - Binzagr Company, Qatar

It was certainly interesting to be in the midst of the involvement of the different cultures. The trainer has a brilliant command over the session and the case studies presented were both challenging and informative. Kexxel Group has certainly organized a world class event!


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Simplified Strategic Planning @ Bangkok


Simplified Strategic Planning @ Bangkok
Simplified Strategic Planning @ Bangkok
29 March 2018 - 30 March 2018
5 Star Hotel - To Be Confirmed -
Leadership , Corporate Training , In House Training , Customer Service , Finance , Human Resource , Information Technology , Legal , Logistics Procurement and Supply Chain , Plant and Engineers , Sales and Marketing , Management


World Class Speaker &  CEO of The Center for Simplified Stratgic Planning. 

  • Robert is the co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning.
  • His recent articles that have caught a lot of attention includes: “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers” “Understanding Value”, and “What Does Your Company Mean”.
  • Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time.

Books by Robert Bradford


“The main strength of the event is the session on strategic assessment. Furthermore, Robert is great as he is full of experience!”
Srichittra Pramejaney– Executive Vice President, Bangkok Insurance PCL
“Excellent material with integrated guideline for strategic planning.”
Nontawan Sindhvananda- Executive Vice President, Siam Piwat
“The training was very useful, excellent speaker, and lots of benefits of the training topic. Robert is the main strength of the event.”
Chaturaporn Sihabutr- Lecturer, Khon Kaen University
“Robert is the guru for strategic management issues.”
Glenn Pardede - Managing Director, General Admin, PT. East West Seed Indonesia
“The training is excellent & practical. The main strength of this event is the practical approach for strategic planning. Kexxel group is professional”.
Aldia Thirzady Hedissa - Corporate Planning, Corporate Secretary PT. Aerofood
“The training is compact with clear and concise presentations. The flow of the agenda is great and rather easy to understand. The main strength of the event is the content, good presentation and elaboration of the topic or agenda. Kexxel Group is well-organised.”
Henry Goh Jiok Vui- Managing Director Business Banking(CFS), Maybank
“The training is excellent! Giving a very good knowledge as well as insight. The instructor’s knowledge and hands-on experience were the main strengths of the course. Kexxel Group did an amazing job in organizing the training.”
Budi Darmawan – Advisor Planning & Technology, Chevron Indonesia Company
“I would like to recommend others to also take the opportunity to also attend this program, this course. I think it is a good move by the company to bring him into Malaysia and provide opportunities for the high level strategic planners to understand more about how they should develop.”
Abu Bakar Yusof - Director, Strategic Planning, MATRADE
“Training provide practical and hands on tools for us to apply in our company. The strength of the event was the examples and stories from real life corporation. Very well organized training by Kexxel Group!”
Fong Meng Chow – Finance Director, Eastern & Oriental Berhad
“The speaker was able to explain well each section and provide concrete and realistic examples where everyone can relate. For me the speaker, training content and materials were the strengths of this program. Very good event and customer management by Kexxel.”
Christine Ibay – Corporate Planning manager/ executive assistant, Meralco and e-MVI, Philippines
“The trainer is superb and the training is very effective. I find the manual provided by the organizer as a great execution tool. As for the Kexxel keep up the good work!!”
Faridah Maarof, Senior Director, Multimedia University

Picture Gallery 

Past Clients

  • Bangkok Insurance PCL
  • Exxon Mobil
  • Petronas
  • Paypal
  • Siam Piwat
  • Khon Kaen University
  • Maybank
  • OCBC Bank 
  • British American Tobacco 
  • CIMB Bank
  • Chevron Indonesia Company
  • Biosensors
  • Singapore Post Ltd
  • Etiqa Insurance & Takaful
  • UOB 
  • Toyota Capital Malaysia 
  • Sime Darby Plantation
  • HSBC 
  • Philip Morris

What you will learn at the end of this course?

  • Why Most Companies Fail at Strategic Planning
  • How to Create a Great Strategic Team
  • How to Dominate Your Market
  • How to Get Information You Need
  • How to Measure Key Success Factors
  • How to Find Your Unique Strategic Competency
  • How to Make Good Assumptions
  • How to Select and Exploit Your Best Opportunities
  • How to Protect Your Company From Potential Threats
  • How to Determine Your Strategic Focus
  • Get From Where Your Are To Where You Want to Be
  • How to Best Allocate Your Resources To Meet Your Objectives
  • How to Most Effectively Use Your Strategic Plan

Program Outline

Day 1

Session 1-External Situation

  • Markets
    - Key data to collect on markets for strategic planning
    - Customer behaviour and strategy
    - Market segmentation
  • Competition
    - Key data to collect on competitors
    - Where to get competitive data
    - What matters most about a competitor
  • Other external factors
    - How technology can make or break strategy
    - Supplier Market dynamics
    - Economics and strategy

Session 2: Internal Situation

  • Financials
    - The role of the balance sheet
    - Assessing your income statement
  • Measures of performance
    - Measures you should use to think about strategy
    - Why financials aren’t enough
    - How to select the most important measures
  • Profitability analysis
    - Using the profitability analysis to spot strategic issues
    - Why profitability shouldn’t dictate strategy

Session 3: Strategic Capabilities and Competencies

  • Quick strengths and weaknesses
    - Defining your capabilities quickly, without fuss
    - Pitfalls in using strengths and weaknesses in strategy
    - Identifying your Strategic competencies
Session 4: Assumptions
  • Market assumptions
    - Projecting changes in your markets
    - Key data to assess in formulating strategy
  • Competition assumptions
    - How to see how you will stack up against the competition in the future
    - Understanding how you can change your competitive position

  • Opportunities and threats
    - Brainstorming the best opportunities
    - How to separate the best opportunities from the good ideas
    - Highlighting the most critical threats to your strategy
  • Industry scenario and winners’ profile
    - Projecting the more distant future
    - Using the far future to guide your strategic thinking
Day 2
Session 1- Strategies
  • Strategic assessment
    - Identifying market attractiveness
    - Identifying your competitive position
    - Using your position to begin strategic thinking
  • Strategic issues
    - The one strategic issue every company must address
    - How to identify and resolve most of your strategic issues
  • Strategies
    - Defining strategies for market segments
    - Capturing your vision about your strategic focus
    - Building a set of capabilities to support your vision
Session 2- Goals and Objectives
  • Mission statement
    Why you need a mission statement – and why you don’t
    How to get your mission written down in 30 minutes

  • Goals
    - Defining corporate goals
    - Relating goals to measures of success
    - How goals can drive execution – and how they shouldn’t
  • Objective setting
    - How to set objectives for optimal execution
    - What to do with objectives that you don’t select for execution
Session 3: Action Plans
  • Action plan writing process (group exercise)
    - Formulating action steps
    - Sequencing action steps
    - Allocating resources to action steps
  • Rules for better execution
    - Tips from companies that achieve 100% of their objectives
    - How to build better execution into your processes and culture
Session 4: Budgets
  • Cash flow budget
    - Using the cash flow budget to protect your company 
  • Investment budget
    - How to prioritize spending on strategic initiatives
  • Five year projection
    - Testing your strategic plan as a hypothesis
    - How to quickly use your strategic plan to create a five-year budget forecast
Session 5: Schedules and Agendas
  • Time budgeting process
    - Understanding the role of time in strategy execution
    - How to allocate time and schedule execution for better results
  • Schedules
    - Putting the whole strategic planning process together – what to do and when
    - How to modify the process to fit your company

  • Monitoring process
    - How to keep your strategic planning dynamic and alive
    - How to assure excellent execution by monitoring

Who Should Attend 

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.
  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource ..As well as other executives who report to the CEO.

Enquiry/ In House Training

*******For more details, kindly download the brochure*******

Whatsapp us at +6011 1633 1600 for a PDF copy of the brochure!
Save up to 50% from in-house courses!
You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Confirmed