Kamini Sengalrayan, Sales Training Manager - GlaxoSmithKline Pharmaceutical, Malaysia

The trainer was a good facilitator. He shared his experiences and handles questions from the audiences very well. The flow of the content was good. I was able to learn and apply what I learned. The sharing from the audience was delightful as well. Good job Kexxel Group!


Follow us on Facebook

Home Events Search 21st Century Behavior-Based Safety and Severe Incident Prevention @ Kuala Lumpur

EMail Print Export to ics (for outlook, google calendar, etc...)

21st Century Behavior-Based Safety and Severe Incident Prevention @ Kuala Lumpur


21st Century Behavior-Based Safety and Severe Incident Prevention @ Kuala Lumpur
21st Century Behavior-Based Safety and Severe Incident Prevention @ Kuala Lumpur
08 November 2017 - 09 November 2017
5 Star Hotel - To Be Announced (Malaysia) - Kuala Lumpur
Legal , Leadership , Human Resource , Corporate Training


This workshop aims to highlight effective applications to not only reduce significant injuries, but to prevent severe incidents. Behavior-based safety implementations will change your company’s safety culture, help make sure people do not get hurt, all while maintaining – and even increasing – productivity.


Certified Behavior Analyst

Dr Daniel J Moran

Former president of the Association for Contextual Behavioral Science


Speaker Profile

Daniel J. Moran, Ph.D., BCBA-D is a recognized behavioral psychologist, consultant, professional speaker, and founder of Pickslyde Consulting and the MidAmerican Psychological Institute. He has  20 years of experience in application of behavioral principles in clinical and business environments.

He has consulted for small tech start-ups to Fortune 500 companies, and presented thousands of hours of behavioral science and performance enhancement workshops on six continents and in all fifty of the United States. 


Books Written and Published



Picture Gallery



“Daniel J Moran was very knowledgeable in Behaviour-Based Safety. The practical structure of it and the modules itself were well-written!”

Tan Chew May– Head (Culture Excellence), Petronas


“The training that was facilitated by Dr Daniel was very good. The knowledge on safety provided in the training was very informative and enlightening.”

Ismadi Jaffar – Manager (HSE Risk), Tenaga Nasional Berhad


“Daniel Moran is very knowledgeable on the course’s subject matter. One of the main take-away of the event is that the knowledge gained during the course of the event can be applied in my organization!”

Ahmad Rashide Mustapah – Engineering General Manager, Weststar Aviation Services Sdn Bhd


“Daniel is a very knowledgeable trainer who has good theories on implementing BBS in real life scenarios.”

Razali Bin Che' Rose – Head of Department Health, Safety, Security & Environment, Projek Lebuhraya Usahasama Bhd


“The ideas presented during the training are very useful and I find that to be the main strength of the event!”

Jinikol Gusting – HSE Delivery & Engineering Manager, Sarawak Shell Berhad


Past Clients:

  • Petronas
  • Jabatan Kerja Raya Sarawak
  • Tenaga Nasional Berhad
  • Palm-Oleo Sdn Bhd
  • Projek Lebuhraya Usahasama Bhd
  • Petronas Chemicals Group Bhd
  • Weststar Aviation Services Sdn Bhd
  • Sarawak Shell Berhad
  • Malaysia LNG Sdn Bhd
  • PT Freeport Indonesia
  • Deleum Services Sdn Bhd
  • Berakas Power Management Company
  • Kotug International 
  • ST Microelectronics Pte Ltd
  • Qatar Foundation
  • Dulsco
  • Borouge
  • Special Technical Services LLC Oman
  • Al-Jaber & Partners Qatar
  • International Capital Trading
  • Al-Mourjan for Electricity Production 


What You Stand To Learn

  • The fundamental practices of behavior-based safety in a user-friendly manner
  • Implementing behavior-based safety immediately in your organization
  • Observation and Feedback techniques that will reduce injuries and incidents in the workplace
  • How ‘Safety Committees’ help manage the BBS process
  • The 6 Key Features of a solid BBS process
  • Leadership skills applicable to safety management
  • How to enhance 21CBBS into a Severe Incident Prevention implementation


Program Agenda

Day 1

Module 1: 21st Century Behavior-Based Safety Basics

21st Century Behavior-Based Safety (21CBBS) is a highly effective process for reducing incidents and injuries, and we will review the overarching principles of a successful 21CBBS implementation. We will discuss the problems with traditional safety programs, and learn how to enhance your company’s approach to safety with 21CBBS. Dr. D.J. and other modern safety scientists understand that the traditional approaches that are still around in the 21st century need to be altered or replaced. This workshop will highlight the current science and help advance safety approaches and make your company’s approach more multidimensional. We will investigate:

  • Why traditional programs fail

  • The application of BBS in various work environments

  • The traditional view of Heinrich’s Safety Triangle

  • The weakness of Heinrich’s Triangle

  • The difference between “risk” and “hazard”

  • Why safety shortcuts are so prevalent 

  • The distribution between how people get hurt because of risky behavior versus hazardous conditions.

  • Why organizations need to focus on behavior

  • The 3 Crucial Components of BBS


Exercise: You will review the elements of your own organization’s current safety efforts, and look for areas of improvement.


Module 2: Observation & Feedback - Starting with the Power of Positivity

The applied behavioral sciences have given us valuable, evidence-based tools for increasing safer actions on the worksite. We will discuss the foundation of the applications, and highlight the two most important elements to a 21CBBS process: observation and feedback. Properly observing the behavior of workers, and giving them positive feedback can significantly accelerate their safety performance. Behavior-based safety and Severe Incident Prevention implementations are built from the science of behavior analysis, which champions the ideas of observation and feedback. Dr. D.J. is a Board Certified Behavior Analyst and celebrated behavioral scientist who will teach you:

  • The principles of a behavioral analysis as applied to safety

  • What an A-B-C investigation adds to safety

  • Why managing performance consequences is so important

  • The reason safety training and safety signs are not very influential on people’s behavior

  • Why observation and feedback are essential for increasing the rate of safety actions

  • How to identify and describe specific safety behaviors

  • The importance of observation and feedback in the worksite


Exercise: You will experience how people respond to different methods of feedback, and notice how positive feedback has the best impact on people in the workplace.


Module 3: Leveraging the Influence of Observation and Accountability

Observation and feedback is the heart and soul of the behavior-based safety process. Training workers to professionally observe their colleagues can remarkably change a safety culture and diminish the injury rates in a company. When executed appropriately, observation and feedback interactions can be highly influential on worker’s actions, and perhaps more importantly: on creating safer work environments. Dr. D.J.’s approach to 21CBBS never blames the worker for injuries because a person’s behavior is never the root cause of incidents. Observation and feedback will not only help your company improve worker’s habits on the job, but also the methods, hygiene, and hazard mitigation on the worksite. We will discuss how to perform effective safety observations, and more importantly, we will introduce how workers can give positive feedback to their colleagues. In this module, you will learn:

  • How to perform an effective observation

  • What is a 21CBBS observational checklist

  • How to create pinpointed and relevant checklists for observations

  • Options for designing behavioral checklists

  • The need for an incident analysis in order to create safety checklists

  • How to involve all employees in designing safety checklists

  • Who does the O&Fs

  • The 6 Key Features of a solid 21CBBS process


Exercise: You will design a prototype observation checklist specific to address your organization’s safety challenges.


Module 4: A Deeper Dive into Positive Feedback

Once workers are observed, the immediate consequences to their actions are going to have a major impact on whether they continue to act safely in the workplace. How feedback is delivered, and how it can be effective on groups and individuals is a building block for a successful 21CBBS process. In this module, Dr. D.J. will discuss appropriate methods of individual recognition for safety behaviors and also discuss how to have group celebrations to reinforce the company’s success at meeting key performance indicators. In this module, you will learn:

  • The whys and hows of Individual Recognition

  • The whys and hows of Group Celebrations

  • When feedback should be given publically or given privately

  • How to make public displays of safety outcomes

  • The 6 Key Features of a solid 21CBBS process

  • Socially-appropriate conversational skills for colleague interactions

  • Dealing with controversial reactions to feedback 


Exercise: Using prototype checklists, audience members will practice how to give feedback for safe and at-risk behaviors on the worksite.


Module 5: The Backbone of the 21CBBS Process - The Safety Committee

The foundation of all successful 21CBBS implementations is the safety committee. When a group of committed workers gather to be champions for safety in an organization, solid results begin to occur. The 21CBBS Safety Committee organizes the framework on the process, and motivates participation by networking with employees, supervisors, and upper management. Essentially, the safety committee members are the leaders of the implementation, and when they dedicate themselves to their responsibilities, world-class safety can be achieved. In this module, we will discuss safety committees, and:

  • What are the members’ responsibilities

  • Who should participate on the committee

  • How do they develop the checklists

  • What do they do with the submitted checklists

  • What kind of data collection process are available

  • How do they perform individual recognition

  • How do they perform group celebrations


Exercise: You will join the audience in experiencing the basic processes and responsibilities of members of the safety committee.


Module 6: Leadership Commitment and Strengthening Safety Culture

Applied behavioral science tells us that all workers can be leaders in safety. Leadership is not measured by status in the organization, but influence on other people. Having solid impact on other people’s behavior requires training and skillfulness. In this module, we will discuss:

  • The rudiments of leadership

  • Why effective leaders need to go beyond verbal support and simple budgetary funding of safety

  • How upper management effectively leads a 21CBBS implementation

  • The use of leadership checklists

  • The 21st century approach of Building Leadership

  • Commitment™

  • How to create a culture that supports concern for fellow employees

  • How to begin talking to leaders about 21CBBS


Exercise: You will create the leadership checklist for your organization, and also your own safety champion checklist for yourself.


Module 7: Severe Incidents are Not Accidents

Thankfully, the industrial sector has effectively reduced injuries on the worksite over the last several decades. Unfortunately, the industrial sector’s methods have not led to a reduction in major catastrophes and fatalities. We will review the very important data related to this problematic trend, and discuss the how applied behavioral science can reduce the hazards and at-risk actions going on in your organization. In this module, we will discuss:

  • The definition of severe incidents

  • Examples of major catastrophes in the industrial sector

  • The 7 organizational barriers to preventing severe incidents

  • Expanding Heinrich’s safety triangle to create a more

  • multidimensional approach to analyzing safety concerns

  • The preconditions to human error


Exercise: You will analyze your company’s organizational barriers for preventing severe incidents, and how they are putting people’s lives and the environment at risk. 


Module 8: Reducing the Risk of Severe Incidents with Behavioral Science

While severe incidents have not been reduced over the last several years, behavioral science can assist in mitigating risk. The principles of behavior-based safety can integrate with process safety, and markedly reduce the potential for catastrophe. In this module, you will learn:

  • How a Failure Mode and Effects Analysis can help mitigate risk

  • James Reason’s Model of “Accident” Causation

  • How Heinrich’s famous safety triangle is incomplete

  • A précis in root cause analysis

  • The 8-step Proven Process Improvement Model

  • How to integrate behavior analysis with process safety

  • How the use of BBS checklists can help reduce severe incidents


Exercise: You will create a checklist for your company in order to focus on preventing severe incidents, and highlighting the at-risk behaviors and environmental hazards that need to be addressed.


Module 9: Case Studies: Focusing on Root Causes of Major Catastrophes

In order to truly address severe incidents, safety professionals must learn that significant problems are multiply-caused. We will outline the root causes of infamous severe incidents and discuss what can be done to address the problems so that they do not happen again in the future. Properly formulated observation & feedback application, plus the committed oversight of a safety committee can assist in mitigating the risk of major catastrophes. We will investigate the following incidents:

  • Exxon Valdez

  • Three Mile Island

  • The Texas Fertilizer Explosion

  • The Hyatt Walkway

  • Chernobyl

  • Several other incidents can be discussed depending on interest


Exercise: You will analyze the contributing factors to major tragedies in human history, and discuss how those problems could have been prevented. You will also begin to integrate the ideas of root cause analysis with applied behavioral principles that can lead your companyto better Severe Incident Prevention techniques.


Module 10: Wrapping Up and Q&A

This two-day training will be packed full of information. A review of behavioral science, behavior-based safety, leadership, and severe incident prevention will simply summarize all of the topics, and we will aim to integrate these topics into a practical approach that you can bring back to your organization, so you can reduce incidents and injuries while improving productivity and public relations for your company. In this module, we will cover:

  • How to create a culture that supports concern for fellow employees

  • How to begin talking about Behavior-Based Safety and Severe Incident Prevention to your colleagues

  • Questions and Answers to help you leave the workshop well-satisfied with this learning experience.


Who Should Attend

Safety representatives, senior leaders, managers, supervisors, line officers as below:


  • Vice Presidents, Directors, General Managers, Team Leaders

  • Safety Managers, Supervisors and Engineers

  • HSE Professionals and Safety Auditors

  • Site/Plant/Factory/Operations Managers

  • Maintenance Engineers and Managers




*******For more details, kindly download the brochure*******


Email us at   This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Save to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Malaysia)
Kuala Lumpur
Country: my