Domenic Romanelli, CEO - TRT Global

Kexxel Group: I think it was quite visionary for the group to bring Jim along, and I also think it’s a very important part especially here at Southeast Asia where people think implicitly about negotiation but it has great structure around it, great organization - it is great!


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Financial Intelligence for Decision Makers @ Dubai


Financial Intelligence for Decision Makers @ Dubai
Financial Intelligence for Decision Makers @ Dubai
24 February 2019 - 25 February 2019
Hyatt Regency Dubai -
In House Training , Management , Leadership , Finance


Facilitator - Richard Parker

Voted No. 1 Provider of Executive Education by the Financial Times for four consecutive years (2008 - 2011)

Photo of Richard Parker, the trainer for Strategic Finance for Decision Makers @ Kuala Lumpur

Former Program Director, Executive Development Programs, MBS
Former Program Director, Finance and Strategy programs, Mt Eliza Executive Education

"Often the case - top management comes from different backgrounds typically not from finance, bringing with them lots of expertise (Marketing, Ops, Strategy) and often fail to understand how the impact of their decision has affect on the financial outcome of the overall business."

Renowned for his skill and reputation as a finance presenter all over the world, Richard Parker is a highly sought after educator and consultant who specializes in corporate financial management.

This course is aimed to assist you to become recognized as a knowledgeable and skilful strategic thinker in your organization, enabling you to engage with other senior level executives with more confidence. Whether you are experienced or not, if you want to learn how to use financial concepts and techniques to make better management decisions, then this course is for you.  


A brief introduction to the programme


“Richard is an extremely knowledgeable instructor.”
Ibtisam Bindayel - Research Management Consultant - Research Center, King Faisal Specialist Hospital & Research Centre

“The training was excellent. For me the main strength of this training was the trainer, Richard Parker. Kexxel Group did an excellent job, they have excellent communication and a simple registration process.”
Moza Al Rawahi – Assistant Engineer, Oman Telecommunications Company

“The trainer, Richard Parker was excellent. The training was excellent. Kexxel Group managed the event well.”
Basel Kanaan - Chief Executive Officer, Gulf Cable and Electrical Industries Co.

“Richard has an outstanding flow and a great ability to link theory and models with practical real life examples. The highlight of this event is the final chapter where the link between financial and strategies are established. Kexxel Group is professional, trustworthy and comprehensive.” 
Abdullah Al-Harbi - General Manager, Waad Holding Co.

“A very good presenter, he was direct and straight to the point.”
Othman Al-Washmi - Partner/CFO, Omrania & Associates

“Richard’s greatest talent was producing a highly intellectual skill in every day terms via working knowledge.”
Thomas Wilson - CEO, Teralight

“Richard expressed complex ideas in a simple and understandable way. His enthusiasm and passion for the subject were excellent.”
Colin Davidson – General Manager, Sigma Engineering Products

“The trainer is resourceful and engaging. He is able to translate financial concept into business application.”
Rahul C. Shah - Senior Vice President, AAR Corporation

“Richard expressed complex ideas in a simple and understandable way. His enthusiasm and passion for the subject were excellent.”
Colin Davidson - General Manager, Sigma Engineering Products

“Richard has a very straight forward and simple approach, making the course easy to understand for people who may not have a financial background. The main strength of the event was the trainer Richard parker. Kexxel Group did a good job.”
Mahmoud Mahmoud – Chief Financial Officer, Zohoor Alreef Saudi

Past Clients

  • Emaar Hospitality Group
  • Emirates National Oil Co. (ENOC)
  • Gulf Airways 
  • Julphar Pharmaceuticals
  • Oman Gas Co 
  • Sipchem
  • Alcatel Lucent 
  • Damac Properties
  • Emirates Steel Industries
  • Oman Oil Marketing Company SAOG
  • Kuwait Petroleum Corporation
  • MEFIC Capital
  • Jeddah Development & Urban Regeneration Co.
  • Red Sea Marine Management DMCC
  • Hazim Consulting
  • Nissan Middle East FZE
  • Alkhorayef Group
  • Waad Holdings Co
  • MEFIC Capital
  • Saudi United Waterproofing Co.
  • National Fire Fighting Manufacturing FZCO (NAFFCO)

Why You Should Attend

  • Learn to use financial concepts and techniques to make better management decisions
  • Assist you to become bolder in your ability to create value for your orgnization
  • Understand the most important concepts in financial management 
  • Make critical strategic and economic decisions
  • Acquire practical experience, using your new skills by applying them to real world examples 
  • Become a knowledgeable and skilful strategic thinker

Program Agenda

Day 1

The focus on day 1 is learning about the most important ideas in finance (such as WACC, NPV, IRR, Free Cash Flow and Economic Value Creation) and how you can use them to make critical management decisions.

Session 1 : The Cost of Capital (WACC)

  • Estimating cost of debt
  • Credit ratings
  • Estimating cost of equity
  • Beta value 
  • Estimating WACC 
  • Capital Asset Pricing Model

Practical exercise: Estimating cost of capital at WalMart

Session 2 : Discounted Cash Flow

  • Net Present Value (NPV) 
  • Internal Rate of Return (IRR)
  • Using Net Present Value to evaluate a project
  • Excel tips and shortcuts
  • Sensitivity testing
  • Considering risk in project evaluation

Practical exercise: Analysing and evaluating a strategic project proposal

Session 3 : Creating Economic Value

  • Accounting value, market value and economic value
  • Why is value different than profit?
  • How you can create economic value
  • Measuring value created
  • Economic Value Added (EVA)

Practical exercise: Estimating value created at WalMart

Session 4 : Free Cash Flow

  • Profit and cash flow
  • How you can be profitable and broke
  • Estimating free cash flow 
  • Using free cash flow to value a business

Practical exercise: What would you pay to acquire WalMart?

Day 2         

This about the larger scope of finance and how managers make decisions about appropriate levels of debt, inventory, receivables and payables for the business. We will also learn to use a tool for testing whether the present financial condition of a business will provide it with a safe financial future. We will finish by examining the financial characteristics of some well-known global businesses and how they reflect the different strategic objectives of those businesses.

SESSION 1- Managing Working Capital

  • Working capital measures and metrics
  • Estimating receivables turnover time, payables turnover time and inventory turnover time
  • Working capital cycle time
  • How to optimise working capital
  • How working capital affects profitability

Practical exercise: Learning from working capital management at WalMart

SESSION 2- Managing Debt

  • Types of debt available to businesses
  • Gearing and leverage measures
  • Coverage ratios
  • How credit ratings are determined and how they affect the cost of borrowing
  • What is the right level of debt for a business?

Practical exercise: Analysis and assessment of debt at WalMart

SESSION 3- Managing the Financial Future

  • Sustainable growth rate
  • Viewing the financial future of a business
  • How predictive models work
  • The drivers of financial failure
  • Using a predictive model

Practical exercise: How financially sound is WalMart?

SESSION 4: Managing the Connection between Finance and Strategy

  • Profit margin strategies
  • Asset efficiency strategies
  • Value creating strategies
  • Growth strategies

Practical exercise: Examining how strategic decisions at WalMart, Coca Cola, Louis Vuitton, Pfizer and Tesco have created distinctive financial characteristics in those organisations.

Who Should Attend

This seminar is specifically designed for managers who may or may not have an accounting or finance background who see their future management role as requiring greater understanding of financial concepts to assist them in making sound management decisions.

  • Managing Directors / CEO
  • Business Owners / Executive Directors
  • General Managers
  • Finance Managers
  • Accountants
  • Operational Managers
  • Marketing Managers
  • HR Managers
  • IT Managers
  • Strategists
  • Sales Managers
  • Engineers
  • Technical Managers / Project Managers

Inquiry/In-House Training

*******For more details, kindly download the brochure*******


Whatsapp us at +6011 1633 1600 for a PDF copy of the brochure!

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it



Hyatt Regency Dubai