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Simplified Strategic Planning @ Bangkok


Simplified Strategic Planning @ Bangkok
Simplified Strategic Planning @ Bangkok
25 April 2019 - 26 April 2019
Hilton Sukhumvit Bangkok -
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance , Corporate Training


Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disasters.”- Robert Bradford

  • Robert is the co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning.
  • His recent articles that have caught a lot of attention includes: “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers” “Understanding Value”, and “What Does Your Company Mean”.
  • Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time.

Books by Robert Bradford

Simplified Strategic Planning book by Robert Bradford



"Robert’s presentation was clear and easy to understand. The materials provided in the training were good. The main strength of the event was that the training was focused on how to implement Strategic Planning in our companies."
Kulnida Somchaiwong – Vice President, The Stock Exchange of Thailand
“Robert Bradford is a very knowledgeable trainer. The main strength of the event for me was the subject and the knowledge of the trainer.”
Jira Chotinuchit – Chief Executive Officer, Lockton Wattana Insurance Brokers
“Robert gave us a systematic framework for strategic planning that is simple and can be applied to our companies.”
Orn-A-Nong Witchucharn – Chief Financial Officer, Thai Wah Public Company Limited
“The speaker is an expert on the topic and he manage to explain the contents in a manner that was easy to understand. The main strength of the event was the speaker and his expertise in the topic.”
Kitti Orpipattana – Assistant Vice President, Ayudha Capital Services Co Ltd
“For me personally, this course is easy to understand and the trainer’s sharing is really fruitful!”
Latchida Apaphant – VP, Corporate Strategy, Airport of Thailand
“The main strength of the event is the session on strategic assessment. Furthermore, Robert is great as he is full of experience!”
Srichittra Pramejaney – Executive Vice President, Bangkok Insurance PCL
“Excellent material with integrated guideline for strategic planning.”
Nontawan Sindhvananda - Executive Vice President, Siam Piwat
“The training was very useful, excellent speaker, and lots of benefits of the training topic. Robert is the main strength of the event.”
Chaturaporn Sihabutr - Lecturer, Khon Kaen University
“Robert is the guru for strategic management issues.”
Glenn Pardede - Managing Director, General Admin, PT. East West Seed Indonesia
“The training is excellent & practical. The main strength of this event is the practical approach for strategic planning. Kexxel group is professional”.
Aldia Thirzady Hedissa - Corporate Planning, Corporate Secretary PT. Aerofood
“The training is compact with clear and concise presentations. The flow of the agenda is great and rather easy to understand. The main strength of the event is the content, good presentation and elaboration of the topic or agenda. Kexxel Group is well-organised.”
Henry Goh Jiok Vui- Managing Director Business Banking(CFS), Maybank
“The training is excellent! Giving a very good knowledge as well as insight. The instructor’s knowledge and hands-on experience were the main strengths of the course. Kexxel Group did an amazing job in organizing the training.”
Budi Darmawan – Advisor Planning & Technology, Chevron Indonesia Company
“Great refreshing course that tackles the complexity of strategic planning which in my opinion is essential for all companies.”
Charles Sik - Head Consumer Financial Services, OCBC Bank
“This training teaches us how to line our management team onto strategic competencies and capabilities of the organization while identifying the direction the company can expand towards. This is a good opportunity to understand the importance of strategic planning, how to prepare and perform it in a less formal approach in order to direct the company towards more value.”
Taha Khalifa – Regional Manager, MENA, Intel Corporation

Picture Gallery 

Past Clients

  • Bank of Ayudhya
  • Ratchaburi Electricity Generating
  • SGS
  • Ayudha Capital Services
  • Summit Capital Leasing
  • Lockton Wattana Insurance
  • The Stock Exchange of Thailand
  • Trend VG3
  • Krungthai Food Public
  • Tesco Lotus
  • True Distribution and Sales
  • Bangkok Insurance PCL
  • Exxon Mobil
  • Petronas
  • Paypal
  • Siam Piwat
  • Khon Kaen University
  • Maybank
  • OCBC Bank 
  • British American Tobacco 
  • CIMB Bank
  • Chevron Indonesia Company
  • Biosensors
  • Singapore Post Ltd
  • Etiqa Insurance & Takaful
  • UOB 
  • Toyota Capital Malaysia 
  • Sime Darby Plantation
  • HSBC 
  • Philip Morris
  • BMW Thailand
  • Yum Restaurant International

Why You Should Attend?

  • Why Most Companies Fail at Strategic Planning
  • How to Create a Great Strategic Team
  • Strategies to Dominate Your Market
  • How to Get Information You Need
  • How to Measure Key Success Factors
  • Finding Your Unique Strategic Competency
  • How to Make Good Assumptions
  • How to Select and Exploit Your Best Opportunities
  • Ways to Protect Your Company from Potential Threats
  • Determining Your Strategic Focus
  • Get From Where You Are To Where You Want to Be
  • How to Best Allocate Your Resources to Meet Your Objectives
  • How to Most Effectively Use Your Strategic Plan

Program Agenda

Day 1

SESSION 1-External Situation


  • Key data to collect on markets for strategic planning
  • Customer behaviour and strategy
  • Market segmentation


  • Key data to collect on competitors
  • Where to get competitive data
  • What matters most about a competitor

Other external factors

  • How technology can make or break strategy
  • Supplier Market dynamics
  • Economics and strategy

SESSION 2: Internal Situation


  • The role of the balance sheet
  • Assessing your income statement

Measures of performance

  • Measures you should use to think about strategy
  • Why financials aren’t enough
  • How to select the most important measures

Profitability analysis

  • Using the profitability analysis to spot strategic issues
  • Why profitability shouldn’t dictate strategy

SESSION 3: Strategic Capabilities and Competencies

Quick strengths and weaknesses

  • Defining your capabilities quickly, without fuss
  • Pitfalls in using strengths and weaknesses in strategy

Strategic competencies

  • Understanding competencies, and why you should invest in them
  • Identifying your strategic competency

Group Exercise: An example of strategic competency in a multi-unit company

Day 2

SESSION 1- Strategies

Strategic assessment

  • Identifying market attractiveness
  • Identifying your competitive position
  • Using your position to begin strategic thinking

Strategic issues

  • The one strategic issue every company must address
  • How to identify and resolve most of your strategic issues


  • Defining strategies for market segments
  • Capturing your vision about your strategic focus
  • Building a set of capabilities to support your vision

SESSION 2- Goals and Objectives

Mission statement

  • Why you need a mission statement – and why you don’t
  • How to get your mission written down in 30 minutes


  • Defining corporate goals
  • Relating goals to measures of success
  • How goals can drive execution – and how they shouldn’t

Objective setting

  • How to set objectives for optimal execution
  • What to do with objectives that you don’t select for execution

SESSION 3: Action Plans

Action plan writing process (group exercise)

  • Formulating action steps
  • Sequencing action steps
  • Allocating resources to action steps

Rules for better execution

  • Tips from companies that achieve 100% of their objectives
  • How to build better execution into your processes and culture

SESSION 4: Budgets

Cash flow budget

  • Using the cash flow budget to protect your company

Investment budget

  • How to prioritize spending on strategic initiatives

Five year projection

  • Testing your strategic plan as a hypothesis
  • How to quickly use your strategic plan to create a five-year budget forecast

SESSION 5: Schedules and Agendas

Time budgeting process

  • Understanding the role of time in strategy execution
  • How to allocate time and schedule execution for better results


  • Putting the whole strategic planning process together – what to do and when
  • How to modify the process to fit your company

Monitoring process

  • How to keep your strategic planning dynamic and alive
  • How to assure excellent execution by monitoring

Who Should Attend

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.

  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource

As well as other executives who report to the CEO.

Enquiry/ In House Training

 *******For more details, kindly download the brochure*******


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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Hilton Sukhumvit Bangkok