Odette Schweitzer, Business Unit Manager (Key Account Management) - Novartis, Singapore

Since I’m managing a Business Unit at Novartis, I need to be able to lead my people and help support them. I think I can use these techniques and the approaches here in this session to be a more effective coach and leader. I think it is truly worthwhile to attend such an event. I’ve attended many other coaching courses before which I feel were both too theoretical and not very applicable to my daily work. What makes this course different is that it really does show you what techniques, what approaches you can really use to become an effective coach, and then you can start using them right away. I have to say that I was really impressed with the course; the presentation is really engaging. I think it was really great that Kexxel Group brought us this opportunity. It was really well-organized, great location for the setting; very accessible!


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Simplified Strategic Planning @ Kuala Lumpur


Simplified Strategic Planning @ Kuala Lumpur
Simplified Strategic Planning @ Kuala Lumpur
22 April 2019 - 23 April 2019
The Majestic Hotel Kuala Lumpur - Kuala Lumpur
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance , Corporate Training


Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disasters.”- Robert Bradford

  • Robert is the co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning.
  • His recent articles that have caught a lot of attention includes: “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers” “Understanding Value”, and “What Does Your Company Mean”.
  • Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time.

Books by Robert Bradford


“I would like to recommend others to also take the opportunity to also attend this program, this course. I think it is a good move by the company to bring him into Malaysia and provide opportunities for the high level strategic planners to understand more about how they should develop.”
Abu Bakar Yusof - Director, Strategic Planning, MATRADE

“Training provide practical and hands on tools for us to apply in our company. The strength of the event was the examples and stories from real life corporation. Very well organized training by Kexxel Group!”
Fong Meng Chow – Finance Director, Eastern & Oriental Berhad

“Seeing that we are in the midst of our strategic planning, this talk enriches our team discussion further & Robert is an expert in what he does without a doubt!”
Muzamir Omar- Vice President - Corporate Strategy (Acting Chief Officer), Bank Rakyat

“The trainer is superb and the training is very effective. I find the manual provided by the organizer as a great execution tool. As for the Kexxel keep up the good work!!”
Faridah Maarof, Senior Director, Multimedia University

“He has wide and vast experience. We were able to relate to case studies/samples beyond theories as the insights, case studies and examples that are given are resourceful and enlightening.”
Najiha Hambali- Manager - Group Strategic Communications, Petronas

“It’s a great course to attend; especially to people who are in position like me as a strategist. Robert is an awesome guru!”
Suhaila Sulaiman- Director of Strategic Resource Division, Inland Revenue Board

“I would say he is excellent and he knows the subject very well and he can talk and deliver. Basically what I can see in general is everybody is participating and happy with this course and I hope that you as an event organizer should conduct this and continue making these courses and similar courses in the future.”
Md Razip Mohd Yusof - General Manager, Asset Operation, Tenaga Nasional Berhad

“This was very detailed course which enriched us with a lot of proven concepts. I loved the speaker, he is very experienced in his field and all his examples could be related to the real life situations. Very good organization of the training thanks to Kexxel.”
Wan Mohd Fadzlullah – Executive Vice President, Takaful Ikhlas

“I learned a lot of things from today’s course and I will want to try some of them in my annual planning. I highly recommend the course to future participants. Robert’s delivery was great!”
Hassan Abd Rahman- Head of Corporate Strategy Division, Perbadanan Nasional Bhd

 “Very knowledgeable, provide examples from various industry which are able to cross barriers in other industries. Provided me with insightful ideas!!”
Kelvin John Nathan – Head of Business Development, Etiqa Insurance Berhad

“Robert is knowledgeable on this particular topic and has a lot of experience. For me, the key take away of the training that was beneficial for my company was planning the assessment. I would definitely use what I have learnt in the training in my career as I gave to use strategic planning in my job on a day to day basis. I would recommend this training to others.”
Mohamed Habib Bin Mohamed- Senior Vice President, Bursa Malaysia Berhad

“The course provided us with a comprehensive and step –by- step approach to Strategic Planning. It is fun and the content is substantial. It doesn’t look cheap, it’s not cheap and I got back my ROI. Kexxel Group handles all my enquiries professionally.”
Rita Elisha – Principal Assistant Director, Strategic Planning, Ministry of International Trade and Industry

Picture Gallery 

Past Clients

  • CIMB Bank
  • Maybank
  • Tenaga Nasional Berhad
  • Mass Rapid Transit Corporation Sdn Bhd (MRT Corp.)
  • Public Bank Berhad
  • Malaysia Airports Holdings
  • Sarawak Energy Berhad
  • Etiqa Insurance and Takaful
  • British American Tobacco Malaysia
  • Petronas
  • Permodalan Nasional Berhad
  • Telekom Malaysia
  • Pos Malaysia Berhad
  • Sime Darby Property Berhad
  • Malaysian Investment Development Authority (MIDA)
  • Mashreq Bank
  • OCBC Bank (M) Bhd
  • Bank Rakyat
  • Exxon Mobil
  • Saudi Electricity Company
  • Affin Investment Bank
  • Ammetlife Insurance Berhad
  • Saudi Basic Industries Corporation

What you will learn at the end of this course?

  • Why Most Companies Fail at Strategic Planning
  • How to Create a Great Strategic Team
  • How to Dominate Your Market
  • How to Get Information You Need
  • How to Measure Key Success Factors
  • How to Find Your Unique Strategic Competency
  • How to Make Good Assumptions
  • How to Select and Exploit Your Best Opportunities
  • How to Protect Your Company From Potential Threats
  • How to Determine Your Strategic Focus
  • Get From Where Your Are To Where You Want to Be
  • How to Best Allocate Your Resources To Meet Your Objectives
  • How to Most Effectively Use Your Strategic Plan

Program Outline

Day 1

Session 1-External Situation

  • Markets
    - Key data to collect on markets for strategic planning
    - Customer behaviour and strategy
    - Market segmentation
  • Competition
    - Key data to collect on competitors

    - Where to get competitive data
    - What matters most about a competitor
  • Other external factors
    - How technology can make or break strategy

    - Supplier Market dynamics
    - Economics and strategy

Session 2: Internal Situation

  • Financials
    - The role of the balance sheet

    - Assessing your income statement
  • Measures of performance
    - Measures you should use to think about strategy

    - Why financials aren’t enough
    - How to select the most important measures
  • Profitability analysis
    - Using the profitability analysis to spot strategic issues

    - Why profitability shouldn’t dictate strategy

Session 3: Strategic Capabilities and Competencies

  • Quick strengths and weaknesses
    - Defining your capabilities quickly, without fuss

    - Pitfalls in using strengths and weaknesses in strategy
    - Identifying your Strategic competencies
Session 4: Assumptions
  • Market assumptions
    - Projecting changes in your markets

    - Key data to assess in formulating strategy
  • Competition assumptions
    - How to see how you will stack up against the competition in the future

    - Understanding how you can change your competitive position
  • Opportunities and threats
    - Brainstorming the best opportunities

    - How to separate the best opportunities from the good ideas
    - Highlighting the most critical threats to your strategy

  • Industry scenario and winners’ profile
    - Projecting the more distant future

    - Using the far future to guide your strategic thinking
Day 2
Session 1- Strategies
  • Strategic assessment
    - Identifying market attractiveness

    - Identifying your competitive position
    - Using your position to begin strategic thinking
  • Strategic issues
    - The one strategic issue every company must address

    - How to identify and resolve most of your strategic issues
  • Strategies
    - Defining strategies for market segments

    - Capturing your vision about your strategic focus
    - Building a set of capabilities to support your vision
Session 2- Goals and Objectives
  • Mission statement
    - Why you need a mission statement – and why you don’t

    - How to get your mission written down in 30 minutes
  • Goals
    - Defining corporate goals

    - Relating goals to measures of success
    - How goals can drive execution – and how they shouldn’t
  • Objective setting
    - How to set objectives for optimal execution

    - What to do with objectives that you don’t select for execution
Session 3: Action Plans
  • Action plan writing process (group exercise)
    - Formulating action steps

    - Sequencing action steps
    - Allocating resources to action steps
  • Rules for better execution
    - Tips from companies that achieve 100% of their objectives

    - How to build better execution into your processes and culture
Session 4: Budgets
  • Cash flow budget
    - Using the cash flow budget to protect your company 
  • Investment budget
    - How to prioritize spending on strategic initiatives
  • Five year projection
    - Testing your strategic plan as a hypothesis

    - How to quickly use your strategic plan to create a five-year budget forecast
Session 5: Schedules and Agendas
  • Time budgeting process
    - Understanding the role of time in strategy execution

    - How to allocate time and schedule execution for better results
  • Schedules
    - Putting the whole strategic planning process together – what to do and when

    - How to modify the process to fit your company
  • Monitoring process
    - How to keep your strategic planning dynamic and alive

    - How to assure excellent execution by monitoring

Who Should Attend 

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.
  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource... As well as other executives who report to the CEO.

Enquiry/ In House Training

*******For more details, kindly download the brochure*******

Whatsapp us at +6011 1633 1600 for a PDF copy of the brochure!
Save up to 50% from in-house courses!
You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it


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