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Simplified Strategic Planning @ Kuala Lumpur


Simplified Strategic Planning @ Kuala Lumpur
Simplified Strategic Planning @ Kuala Lumpur
23 September 2019 - 24 September 2019
J W Marriott Kuala Lumpur -
Corporate Training , Finance , Human Resource , Leadership , Logistics Procurement and Supply Chain , Sales and Marketing , Management , In House Training


Facilitated by: Robert Bradford 

  • Robert is the co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning.
  • His recent articles that have caught a lot of attention includes: “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers” “Understanding Value”, and “What Does Your Company Mean”.
  • Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time.

Book by Robert Bradford 


“I would like to recommend others to also take the opportunity to also attend this program, this course. I think it is a good move by the company to bring him into Malaysia and provide opportunities for the high level strategic planners to understand more about how they should develop.”
Abu Bakar Yusof - Director, Strategic Planning, MATRADE
“The speaker has tremendous amount of experience & knowledge in strategic planning. The event was very structured and well-planned.”
Dr. Nor Shahniza Kamal Bashah – Head of Strategic Planning (Special Projects), Universiti Teknologi Mara
“This training session was very helpful in providing tools we need, mainly when we are planning to expand our companies. Robert is also friendly and ever-ready to assist.”
Noorul Huda Muhamad – Head of Business Strategy & Transformation Management, Tenaga Nasional Berhad
“Trainer has good knowledge and experience on the subject matter which was beneficial and useful for delegates. The event was well organised.”
Munzir Musa – Head of Strategy & Risk Management, Penang Port

“Robert is very experienced and provided many examples are relevant to the course content. The samples given helped us understand the course. We also learnt how to apply the techniques learnt in our businesses.”
Goh Leng Leng – Vice President of Project Services, Bursa Malaysia

“Seeing that we are in the midst of our strategic planning, this talk enriches our team discussion further & Robert is an expert in what he does without a doubt!”
Muzamir Omar- Vice President - Corporate Strategy (Acting Chief Officer), Bank Rakyat
“The trainer is very knowledgeable and knows in-depth about strategic planning. This is a great opportunity for all levels of management to learn and understand what strategic planning is, and how to effectively plan and implement.”
Khairunissa Jamaludin – Senior Manager of Corporate strategic Planning, Amerstrand Engineering
“Robert’s presentation was well-organised and clear. He shared a lot regarding methodologies and knowledge on strategic planning. Furthermore, he was prompt and responded well to queries raise by participants.”
Leong Kin Wing – Financial Controller, Malay-Sino Chemical Industries
“Robert made the content easy to understand and took away the anxiety of having to do strategic planning from scratch. The templates and examples provided are useful tools.”
Hamizah Kamis – Manager of Engineering Services, Royal Brunei Technical Services
“Training provide practical and hands on tools for us to apply in our company. The strength of the event was the examples and stories from real life corporation. Very well organized training by Kexxel Group!”
Fong Meng Chow – Finance Director, Eastern & Oriental Berhad

Picture Gallery 


Past Clients

  • CIMB Bank
  • Maybank
  • Tenaga Nasional Berhad
  • Mass Rapid Transit Corporation Sdn Bhd (MRT Corp.)
  • Public Bank Berhad
  • Malaysia Airports Holdings
  • Sarawak Energy Berhad
  • Etiqa Insurance and Takaful
  • British American Tobacco Malaysia
  • Petronas
  • Permodalan Nasional Berhad
  • Telekom Malaysia
  • Pos Malaysia Berhad
  • Sime Darby Property Berhad
  • Malaysian Investment Development Authority (MIDA)
  • Mashreq Bank
  • OCBC Bank (M) Bhd
  • Bank Rakyat
  • Exxon Mobil
  • Saudi Electricity Company
  • Affin Investment Bank
  • Ammetlife Insurance Berhad
  • Saudi Basic Industries Corporation

Why You Should Attend 

This seminar is perfect for you if your existing strategic planning is not giving you the results you need or if you are new to strategic planning. Poor strategic planning is worse than no strategic planning.
It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.
Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Program Agenda

Day 1

Session 1-External Situation

  • Markets
    • Key data to collect on markets for strategic planning
    • Customer behaviour and strategy
    • Market segmentation
  • Competition
    • Key data to collect on competitors
    • Where to get competitive data
    • What matters most about a competitor
  • Other external factors
    • How technology can make or break strategy
    • Supplier Market dynamics
    • Economics and strategy

Session 2: Internal Situation

  • Financials
    • The role of the balance sheet
    • Assessing your income statement
  • Measures of performance
    • Measures you should use to think about strategy
    • Why financials aren’t enough
    • How to select the most important measures
  • Profitability analysis
    • Using the profitability analysis to spot strategic issues
    • Why profitability shouldn’t dictate strategy

Session 3: Strategic Capabilities and Competencies

  • Quick strengths and weaknesses
    • Defining your capabilities quickly, without fuss
    • Pitfalls in using strengths and weaknesses in strategy
    • Identifying your Strategic competencies
Session 4: Assumptions
  • Market assumptions
    • Projecting changes in your markets
    • Key data to assess in formulating strategy
  • Competition assumptions
    • How to see how you will stack up against the competition in the future
    • Understanding how you can change your competitive position
  • Opportunities and threats
    • Brainstorming the best opportunities
    • How to separate the best opportunities from the good ideas
    • Highlighting the most critical threats to your strategy
  • Industry scenario and winners’ profile
    • Projecting the more distant future
    • Using the far future to guide your strategic thinking
Day 2
Session 1- Strategies
  • Strategic assessment
    • Identifying market attractiveness
    • Identifying your competitive position
    • Using your position to begin strategic thinking
  • Strategic issues
    • The one strategic issue every company must address
    • How to identify and resolve most of your strategic issues
  • Strategies
    • Defining strategies for market segments
    • Capturing your vision about your strategic focus
    • Building a set of capabilities to support your vision
Session 2- Goals and Objectives
  • Mission statement
    • Why you need a mission statement – and why you don’t
    • How to get your mission written down in 30 minutes
  • Goals
    • Defining corporate goals
    • Relating goals to measures of success
    • How goals can drive execution – and how they shouldn’t
  • Objective setting
    • How to set objectives for optimal execution
    • What to do with objectives that you don’t select for execution
Session 3: Action Plans
  • Action plan writing process (group exercise)
    • Formulating action steps
    • Sequencing action steps
    • Allocating resources to action steps
  • Rules for better execution
    • Tips from companies that achieve 100% of their objectives
    • How to build better execution into your processes and culture
Session 4: Budgets
  • Cash flow budget
    • Using the cash flow budget to protect your company 
  • Investment budget
    • How to prioritize spending on strategic initiatives
  • Five year projection
    • Testing your strategic plan as a hypothesis
    • How to quickly use your strategic plan to create a five-year budget forecast
Session 5: Schedules and Agendas
  • Time budgeting process
    • Understanding the role of time in strategy execution
    • How to allocate time and schedule execution for better results
  • Schedules
    • Putting the whole strategic planning process together – what to do and when
    • How to modify the process to fit your company
  • Monitoring process
    • How to keep your strategic planning dynamic and alive
    • How to assure excellent execution by monitoring

Who Should Attend

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.
  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource... As well as other executives who report to the CEO.

Enquiry/In-House Training

*******For more details, kindly download the brochure*******

Whatsapp us at +6011 1633 1600 for a PDF copy of the brochure!
Save up to 50% from in-house courses!
You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it


J W Marriott Kuala Lumpur