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Simplified Strategic Planning @ Singapore


Simplified Strategic Planning @ Singapore
Simplified Strategic Planning @ Singapore
26 September 2019 - 27 September 2019
Hilton Singapore - Singapore
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance , Corporate Training


Facilitated by: Robert Bradford 

  • Robert is the co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning.
  • His recent articles that have caught a lot of attention includes: “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers” “Understanding Value”, and “What Does Your Company Mean”.
  • Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time.

Book by Robert Bradford 


“Robert is energetic and engaging; he is able to share practical tips about strategic planning for a commercial setting. It was a good introductory programme.”                                               
Ivy Wong – Senior VP of Strategy & Transformation, Changi Airport Group Singapore

"Robert is an excellent speaker and has good knowledge on the subject matter. His materials were also good and easy to understand. Overall, I was happy with the whole experience."         
Ching Kian Wah - Senior Director of Supply Chain Procurement, Schneider Electric 

“Robert is an excellent trainer with a lot of experience in his field. He is able to give examples and capture your attention.
Collin Ong Ming Hoe – Sales General Manager, Winston Engineering Corporation

“Robert is very experienced and provided many examples are relevant to the course content. The samples given helped us understand the course. We also learnt how to apply the techniques learnt in our businesses.”
Goh Leng Leng – Vice President of Project Services, Bursa Malaysia
“Robert’s delivery reveals his immense experience and knowledge. The structure of strategic planning was the main strength.”
Chuah Kee Heng – Head of Corporate Planning, Singapore Power
“Robert shared a lot of insights, his past experiences as well. We will actually be using some of the ideas and use it for our daily work to help improve and bring in some new ideas. Good job, Robert!.”
Chong Soo Loong-Senior Manager, Corporate Planning & Strategy, Public Bank
“Robert made the content easy to understand and took away the anxiety of having to do strategic planning from scratch. The templates and examples provided are useful tools.”
Hamizah Kamis – Manager of Engineering Services, Royal Brunei Technical Services
“This training session was very helpful in providing tools we need, mainly when we are planning to expand our companies. Robert is also friendly and ever-ready to assist.”
Noorul Huda Muhamad – Head of Business Strategy & Transformation Management, Tenaga Nasional Berhad
“The speaker was able to explain well each section and provide concrete and realistic examples where everyone can relate.”
Christine Ibay – Corporate Planning manager/ executive assistant, Meralco and e-MVI, Philippines
"Excellent material with integrated guideline for strategic planning.”
Nontawan Sindhvananda- Executive Vice President, Siam Piwat
“The training refreshed me on how to prepare a strategy plan and gave me insights, tips and tricks based on Roberts experience are really useful. For me the overall training was good.”
Cynthia Margaretha - Sun Head, Agency Business Management, Life Financial Indonesia

Picture Gallery 

Past Clients

  • Accident Fund Insurance Co. of America
  • Colbond Inc. Holland Engineering, Inc.
  • Addison Products Company
  • Comar Inc.
  • Exxon Mobil
  • Hormel Foods Corp.
  • Pal-Tech Inc.
  • Verizon
  • Advance Transformer Co
  • Hospitality International
  • Petersen Industries, Inc.
  • Advantage Federal Credit Union
  • Federal Reserve Bank of Cleveland
  • Air Force Medical Logistics
  • Mitsui Chemicals America, Inc.
  • Bergen Regional Medical Center

Why You Should Attend 

This seminar is perfect for you if your existing strategic planning is not giving you the results you need or if you are new to strategic planning. Poor strategic planning is worse than no strategic planning.
It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.
Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Program Agenda

Day 1

Session 1-External Situation

  • Markets
    • Key data to collect on markets for strategic planning
    • Customer behaviour and strategy
    • Market segmentation
  • Competition
    • Key data to collect on competitors
    • Where to get competitive data
    • What matters most about a competitor
  • Other external factors
    • How technology can make or break strategy
    • Supplier Market dynamics
    • Economics and strategy

Session 2: Internal Situation

  • Financials
    • The role of the balance sheet
    • Assessing your income statement
  • Measures of performance
    • Measures you should use to think about strategy
    • Why financials aren’t enough
    • How to select the most important measures
  • Profitability analysis
    • Using the profitability analysis to spot strategic issues
    • Why profitability shouldn’t dictate strategy

Session 3: Strategic Capabilities and Competencies

  • Quick strengths and weaknesses
    • Defining your capabilities quickly, without fuss
    • Pitfalls in using strengths and weaknesses in strategy
    • Identifying your Strategic competencies
Session 4: Assumptions
  • Market assumptions
    • Projecting changes in your markets
    • Key data to assess in formulating strategy
  • Competition assumptions
    • How to see how you will stack up against the competition in the future
    • Understanding how you can change your competitive position
  • Opportunities and threats
    • Brainstorming the best opportunities
    • How to separate the best opportunities from the good ideas
    • Highlighting the most critical threats to your strategy
  • Industry scenario and winners’ profile
    • Projecting the more distant future
    • Using the far future to guide your strategic thinking
Day 2
Session 1- Strategies
  • Strategic assessment
    • Identifying market attractiveness
    • Identifying your competitive position
    • Using your position to begin strategic thinking
  • Strategic issues
    • The one strategic issue every company must address
    • How to identify and resolve most of your strategic issues
  • Strategies
    • Defining strategies for market segments
    • Capturing your vision about your strategic focus
    • Building a set of capabilities to support your vision
Session 2- Goals and Objectives
  • Mission statement
    • Why you need a mission statement – and why you don’t
    • How to get your mission written down in 30 minutes
  • Goals
    • Defining corporate goals
    • Relating goals to measures of success
    • How goals can drive execution – and how they shouldn’t
  • Objective setting
    • How to set objectives for optimal execution
    • What to do with objectives that you don’t select for execution
Session 3: Action Plans
  • Action plan writing process (group exercise)
    • Formulating action steps
    • Sequencing action steps
    • Allocating resources to action steps
  • Rules for better execution
    • Tips from companies that achieve 100% of their objectives
    • How to build better execution into your processes and culture
Session 4: Budgets
  • Cash flow budget
    • Using the cash flow budget to protect your company 
  • Investment budget
    • How to prioritize spending on strategic initiatives
  • Five year projection
    • Testing your strategic plan as a hypothesis
    • How to quickly use your strategic plan to create a five-year budget forecast
Session 5: Schedules and Agendas
  • Time budgeting process
    • Understanding the role of time in strategy execution
    • How to allocate time and schedule execution for better results
  • Schedules
    • Putting the whole strategic planning process together – what to do and when
    • How to modify the process to fit your company
  • Monitoring process
    • How to keep your strategic planning dynamic and alive
    • How to assure excellent execution by monitoring

Who Should Attend

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.
  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource... As well as other executives who report to the CEO.

Enquiry/In-House Training

*******For more details, kindly download the brochure*******

Whatsapp us at +6011 1633 1600 for a PDF copy of the brochure!
Save up to 50% from in-house courses!
You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Hilton Singapore