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Simplified Strategic Planning @ Dubai


Simplified Strategic Planning @ Dubai
Simplified Strategic Planning @ Dubai
02 October 2019 - 03 October 2019
Grand Millennium Dubai - Dubai
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Finance , Corporate Training


Facilitated by: Robert Bradford 

  • Robert is the co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning.
  • His recent articles that have caught a lot of attention includes: “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers” “Understanding Value”, and “What Does Your Company Mean”.
  • Robert is a member of the National Speakers Association and a Certified Speaking Professional. As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight resulting in seminars that are lively and practical at the same time.

Book by Robert Bradford 


“Robert gave an easy way to develop a strategic plan as simple as 1, 2, 3. For me the trainer explained Strategic Planning in a simple manner so that it was easy to understand.”
Hamad Eghdani- Director, Government Relations & Emiratisation, Emaar Hospitality Group LLC
“The trainer explained the topic well. He explained the method with examples. The main strength of the event for me was the content and the trainer.”
Shorouk Al Awadhi- Director, Strategic Network Planning, Kuwait Airways
“The training provided great insights to real business cases and Robert is knowledgeable of this region. Also, the references that are being made to the real life business cases which come from the experiences of the trainer are very eye opening and certainly help to avoid any pitfalls”
Linda Tarazi - Head, Special Projects, Admin. & Strategy, Corporate & Investment Banking Group, Mashreq Bank
“Robert is very capable as he is a knowledgeable and professional in strategic planning. I strongly recommend taking this course in the future, not only for people who are working in planning as it is useful in making the right strategic decisions.”
Mubarak A. Al-Mulhim – Executive Vice President, Planning and Performance Monitoring, Saudi Electricity Company
“Robert clearly knows his material well and he is passionate about it. The main strength of the event for me was how the trainer gathered all the information on strategic planning into a structured process. Kexxel Group handled the event in a professional manner.”
Eyad Elsharif Altaaqa- Head, Planning Strategy & BD, Alternative Solutions
“Robert has a wealth of knowledge in this topic. The examples used of previous experiences were the flagship of this training. The Strategic Planning manual and forms were the main strength of the event. “
Azzam Messaykeh- Chief Executive Officer, Faisal Jassim Trading LLC
“The trainer is knowledgeable and has great presentation skills supported by actual industry practices. For me the main strength of the event was the content and practical information. We were given all the steps required for strategic planning. Kexxel Group has been professional and has effective and clear communications, Very well organized event. Well done!”
Yola Soussou- Senior Business Planning Analyst, Etihad Rail DB
“Robert is a good speaker, he was clear and easy to understand. He is knowledgeable about the subject. We were given applicable material that can be used to implement training. The main strength of the event was the presentation and materials given. Kexxel Group organized the event well and the venue was good.”
Shannon Singh-Senior Analyst, RAK Economic Zone
“Robert is an experienced trainer. I found Robert’s training very informative. For me the main strength of the event was the way Robert simplified the process of strategy planning. Kexxel Group organized the event well and the staff are friendly and cooperative."
Ahmed A Fareed- Corporate Financial Advisor, Baud Telecom Company
“The trainer has knowledge and understanding of subject matter. He gave us practical examples to link theory with reality. The main strength for me was the practical examples given by Robert. Kexxel organized the event well and is prompt in providing responses.”
Imran Khan- Manager, Strategy, ALAFCO

Picture Gallery 

Past Clients

  • Emaar Hospitality Group LLC
  • Rak Economic Zone 
  • Kuwait Airways 
  • Etihad Rail DB
  • Baud Telecom Company 
  • Faisal Jassim Trading LLC
  • Natixis Dubai Branch 
  • Accident Fund Insurance Co. of America
  • Colbond Inc. Holland Engineering, Inc.
  • Addison Products Company
  • Comar Inc.
  • Exxon Mobil
  • Hormel Foods Corp.
  • Pal-Tech Inc.
  • Verizon
  • Advance Transformer Co
  • Hospitality International
  • Petersen Industries, Inc.

Why You Should Attend 

This seminar is perfect for you if your existing strategic planning is not giving you the results you need or if you are new to strategic planning. Poor strategic planning is worse than no strategic planning.
It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.
Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Program Agenda

Day 1

Session 1-External Situation

  • Markets
    • Key data to collect on markets for strategic planning
    • Customer behaviour and strategy
    • Market segmentation
  • Competition
    • Key data to collect on competitors
    • Where to get competitive data
    • What matters most about a competitor
  • Other external factors
    • How technology can make or break strategy
    • Supplier Market dynamics
    • Economics and strategy

Session 2: Internal Situation

  • Financials
    • The role of the balance sheet
    • Assessing your income statement
  • Measures of performance
    • Measures you should use to think about strategy
    • Why financials aren’t enough
    • How to select the most important measures
  • Profitability analysis
    • Using the profitability analysis to spot strategic issues
    • Why profitability shouldn’t dictate strategy

Session 3: Strategic Capabilities and Competencies

  • Quick strengths and weaknesses
    • Defining your capabilities quickly, without fuss
    • Pitfalls in using strengths and weaknesses in strategy
    • Identifying your Strategic competencies
Session 4: Assumptions
  • Market assumptions
    • Projecting changes in your markets
    • Key data to assess in formulating strategy
  • Competition assumptions
    • How to see how you will stack up against the competition in the future
    • Understanding how you can change your competitive position
  • Opportunities and threats
    • Brainstorming the best opportunities
    • How to separate the best opportunities from the good ideas
    • Highlighting the most critical threats to your strategy
  • Industry scenario and winners’ profile
    • Projecting the more distant future
    • Using the far future to guide your strategic thinking
Day 2
Session 1- Strategies
  • Strategic assessment
    • Identifying market attractiveness
    • Identifying your competitive position
    • Using your position to begin strategic thinking
  • Strategic issues
    • The one strategic issue every company must address
    • How to identify and resolve most of your strategic issues
  • Strategies
    • Defining strategies for market segments
    • Capturing your vision about your strategic focus
    • Building a set of capabilities to support your vision
Session 2- Goals and Objectives
  • Mission statement
    • Why you need a mission statement – and why you don’t
    • How to get your mission written down in 30 minutes
  • Goals
    • Defining corporate goals
    • Relating goals to measures of success
    • How goals can drive execution – and how they shouldn’t
  • Objective setting
    • How to set objectives for optimal execution
    • What to do with objectives that you don’t select for execution
Session 3: Action Plans
  • Action plan writing process (group exercise)
    • Formulating action steps
    • Sequencing action steps
    • Allocating resources to action steps
  • Rules for better execution
    • Tips from companies that achieve 100% of their objectives
    • How to build better execution into your processes and culture
Session 4: Budgets
  • Cash flow budget
    • Using the cash flow budget to protect your company 
  • Investment budget
    • How to prioritize spending on strategic initiatives
  • Five year projection
    • Testing your strategic plan as a hypothesis
    • How to quickly use your strategic plan to create a five-year budget forecast
Session 5: Schedules and Agendas
  • Time budgeting process
    • Understanding the role of time in strategy execution
    • How to allocate time and schedule execution for better results
  • Schedules
    • Putting the whole strategic planning process together – what to do and when
    • How to modify the process to fit your company
  • Monitoring process
    • How to keep your strategic planning dynamic and alive
    • How to assure excellent execution by monitoring

Who Should Attend

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.
  • CEO, CFO, COO’s
  • Heads of Operations
  • Sales Directors
  • Marketing Directors,
  • IT
  • Engineering
  • Human Resource... As well as other executives who report to the CEO.

Enquiry/In-House Training

*******For more details, kindly download the brochure*******

Whatsapp us at +6011 1633 1600 for a PDF copy of the brochure!
Save up to 50% from in-house courses!
You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Grand Millennium Dubai
Country: ae