Eng Mahmoud Gomaa Al Sheihk, Facility Director - Dr Saliman Fakeeh Hospital, United Arab Emirates

I gained a lot of new information and topics. Thank you Kexxel Group for a very good event!


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Digital Marketing Series - Virtual Instructor Led Training


Digital Marketing Series - Virtual Instructor Led Training
Digital Marketing Series - Virtual Instructor Led Training
06 July 2020 - 15 July 2020
Virtual Instructor-Led Training (VILT) -
In House Training , Sales and Marketing , Corporate Training


4 Part Digital Marketing Series:

Explore The Essential Marketing Toolkit Every Marketer Need

With Digital Marketing Guru

Digital Marketing Guru, Matt Bailey

Matt Bailey

Author of 3 Bestselling Marketing Books on Amazon

Client Portfolio Includes GoogleMicrosoftDisney
Training Curriculum Producer on Linkedin Learning

According to a global survey, consumers’ consumption of online activities has significantly increased and it is expected to rise by:

  • 42% -- for streaming services

  • 34% -- for social media usage

  • 31% -- for online shopping

  • 26% -- for work/telecommuting

With over 25 years’ experience in digital marketing, Matt boasts an impressive consulting and training roster: including GoogleMicrosoftDisneyESPN and countless more. He keynotes conferences around the globe, speaking at more than 20 engagements a year, in addition to providing in-house training for companies. On top of that, his training curriculum is used at Rutgers University, Duke University, City of Glasgow College, and many others. He also produces training curriculum at LinkedIn Learning.

Ever since he began his journey as a international trainer, Matt has taught Google employees how to use Google Analyticsdeveloped online marketing workshops for Microsoft & Orange Telecom, as well as presented search marketing training to Procter & Gamble.

Matt has authored three best-selling marketing books that has an average 4.8/5 star rating on Amazon: “Internet Marketing: An Hour a Day”, “Wired to be Wowed”, and “Teach New Dogs Old Tricks”. He also hosts a weekly podcast – Endless Coffee Cup, which is available on iTunes.

By bringing his marketing know-how along with his extensive B2B and B2C Sales experience, Matt has made marketing logical, measurable and “plan-able” for his audience. All his attendees have agreed and praised his ability to dismantle the complexity of digital marketing into practical, understandable concepts.


Internet Marketing An Hour A Day  Wired to be Wowed  Teach New Dogs Old Tricks

A Sneak Peek Into The Event 



“No one should be allowed to have anything to do with your website until they hear Matt. Period. New recruits need to learn this. Old practitioners need to relearn this. I’ve already passed it along as a must-attend to several people within my company.”
Theodore Lavoie – Senior Manager, Customer Analytics, Dow Jones & Company

“Matt Bailey possesses a deep knowledge of web analytics as it pertains to search and, more importantly, how to turn web data into actionable information.”
Allison Fabella – SEO Manager, Atlanta Constitution Journal

“You are an evangelist, a philosopher and a jester. Thank you for presenting this content in a way that made sense. One of the key takeaways is the ability to ask the right questions in an area where I didn’t quite understand the structures.”
Catherine Ort-Mabry – Senior Director, Marketing Communications, American College of Cardiology

“The content was extremely relevant, and you were very engaging. In fact, a few have suggested that this training be required training for every new Google marketer!”
L. Jiang – Google

“Matt’s dynamic style and deep command of his material makes him an eff­ective presenter and consultant.”
Chris Caputo – Former Director, Acquisition Marketing, American Greetings

“I am still telling people that the seminar was the best continuing education experience I’ve had.”
Barbara Bridge – Direct Marketing Specialist, Highmark Blue Cross Blue Shield

“The results are proof enough. We achieved a 400% increase in subscriptions thanks to our training with Matt.”
Mark Hunter – Consultant, The Sales Hunter

Past Clients

  • Google
  • Microsoft
  • HP
  • Lenovo
  • IBM
  • Orange Telecom
  • Proctor & Gamble
  • Johnson & Johnson
  • Nestlé
  • Rutgers University
  • Duke University
  • University of South Florida
  • Yamaha
  • Disney
  • ESPN
  • Experian
  • Hilton International
  • Travel Weekly
  • Scotland Tourism

Why Choose Kexxel's VILT Courses

NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.

Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.

Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.

Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.

Post-event Follow up
Learning doesn’t stop at the close of the window screen! We'll do a post event follow up on a quarterly basis. This is an exclusive, invitation-only access for participants that have attended courses under an instructor in that quarter.

Module 1: Building A Dynamic Integrated Online Marketing Plan (6 July 2020)

Overview of Module 1: Building A Dynamic Integrated Online Marketing Plan - Start Strong!

Digital marketing channels and skills are not stand-alone tools, but instruments in an orchestra that sound the most pleasing when played together. In this course, Matt Bailey will show you how all of these digital marketing channels, media, and skills work together and how you can align your work into a cohesive, integrated marketing plan. It will reduce your workload, focus your marketing, and develop assets that can be used again and again. 

You will learn:

  • Frameworks for aligning channels and messaging.
  • How to create long-term marketing plans that sets goals, benchmarks, and measurable objectives.
  • How to align your strategy according to business objectives.
  • Steps for curating content across multiple media.
  • Methods for developing a content marketing calendar.

Module 2: Turning Analytics Into Action (8 July 2020)

Overview of Module 2: Turning Analytics Into Action - Harnessing Data to Inform Your Digital Campaigns

Despite its easy availability, analytics is still a mysterious black box of information. Reports with rows columns, percentages, and charts are supposed to inform marketing tactics, but do not provide the information to drive business decisions. Too often, campaigns underperform or fail because marketers either prioritised the wrong metrics or didn’t know how to derive insights from the data. In this workshop, Matt Bailey will teach you the ins and outs of data analytics to improve your digital marketing campaigns and achieve better results. 

You will learn:

  • How to create a measurement framework that works for your organisation.
  • Where to gather the data for critical business goals and measurement.
  • How to use Google Analytics.
  • How to apply analytics data for immediate campaign and website improvements.
  • How to eliminate information overload in analytics reports.

Module 3: Mapping the Customer Journey (13 July 2020)

Overview of Module 3: Mapping the Customer Journey - Innovate or Die!

Journey Mapping is the practice of seeing through the customer’s eyes as they work with your company though websites, apps, emails, offers and interactions. Gaps and broken processes happen throughout most customer journeys and without a serious examination, these obstacles will never be resolved. In this course, Matt Bailey will walk you through creating and evaluating your Customer Journey map with a new, exciting experience of evaluating your operations from the outside. 

You will learn:

  • How to create a customer journey map.
  • How to identify critical areas of improvement.
  • How to assess and respond to customer needs.
  • Where to find the critical gaps in your customers’ experiences.
  • Steps to improve the process, customer experience and profitability.

Module 4: SEO for YouTube (15 July 2020)

Overview of Module 4: SEO for YouTube - Video Marketing that Supercharges Views & Engagements

Video is the primary media for teens and adults of all ages, and YouTube is the primary video search engine. If you can’t be found there, you won’t be found at all. How can you increase your visibility, clicks and engagement in YouTube? In this course, Matt Bailey will guide you through the steps to optimise your videos, uncover priority metrics, establish your brand voice and personality, and ultimately increase your YouTube rankings. 

You will learn:

  • How to use keywords to optimise your YouTube video rankings and visibility.
  • How to use YouTube channel management tools to increase your relevance.
  • 5 keys to creating a personality that engages viewers.
  • 7 ways to write clickable titles.
  • 5 types of thumbnails that attract viewers.
  • Key metrics that influence your popularity.

[Read more]

*******For more details, kindly download the brochure*******


Virtual Instructor-Led Training (VILT)