Tony Woodhall, Maintenance Manager - Veolia Water, United Arab Emirates

The trainer has great experience in the subject, and has a presentation format that is both interesting and informative. It is my first time with Kexxel Group and my first impression on them is very good!


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Finance For Decision Makers @ Dubai


Finance For Decision Makers @ Dubai
Finance For Decision Makers @ Dubai
18 November 2012 - 19 November 2012
5 Star Hotel - To Be Announced (Dubai) - Dubai
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Leadership , Human Resource , Finance


Richard Parker - No.1 provider of executive education in the Asia Pacific region by the Financial Times for four consecutive years (2008-2011)

Richard Parker


Richard Parker was formerly a Program Director at Melbourne Business School’s Mt Eliza Executive Education Centre where he created and taught the executive education programs ‘Finance in Five Days’, ‘Strategic Finance for Executives’, ‘Developing Business Acumen’ and the ‘Mergers and Acquisitions Program’. He also taught Corporate Finance in the MBA program at Melbourne Business School.

Richard teaches broadly in the area of corporate financial management; however his specific interests are in helping executives understand the links between business strategy and financial performance. Richard’s skill and reputation as a finance presenter has resulted in him being sought after in the corporate education sphere. He also works with a number of CEO’s as a specialist finance coach.


Telling The Financial Story

(Brief introduction to the programme)


“Excellent presenter – first class! The event and the content of the subject were all very relevant. Kexxel Group is a good organizer!”
Jon Keen – General Manager, Sigma Engineering Works Co LLC

“Richard’s greatest talent was producing a highly intellectual skill in every day terms via working knowledge”
Thomas Wilson – CEO, Teralight

“Well organized ideas and presentation from Richard! The whole subject is new for me, so I think it was a good start. I truly appreciate the organization and coordination of the event and I wish Kexxel continuous progress.”
Mohammad I. Awadallah – General Manager, Quality Control Services Co Ltd

“Richard expresses complex ideas in a simple and understandable way. His enthusiasm and passion for the subject are excellent! The course content was good and I found no weakness in the event.”
Colin Davidson – General Manager, Sigma Engineering Products

“Richard did a great job presenting a difficult topic. Topic and trainer were the main strengths. Really well done!!! One of best trainings I have ever attended”
Christine Lee – Managing Director, Medi-Life (M) Sdn Bhd

“The speaker was very enthusiastic, and the “financial awareness” was very helpful.”
David Bateman – General Manager, Sigma Oil Field

“The trainer was very good. Kexxel organized a perfect event.”
Salah N. Al-Saqabi – CEO, Afkar Holding Company

For more testimonials click here

For more pictures click here

What You Will Learn By The End Of This Course:

- You will improve your understanding of finance concepts and financial language enabling you to engage more effectively with finance professionals.
- You will be able to make better use of financial information and use it to assist you in making better quality management decisions.
- You will have better understanding of the factors that drive profitability and lead to financial success.
- You will understand what financial value is, how to create it and how to measure it.
- You will understand the critical role of cash flow and know how to manage and to forecast cash flow.
- You will develop a clear view of how your operational decisions affect financial outcomes in your business.

Program Agenda

Day 1:

Session 1: Making Sense of Financial Reports and Statements
- Understanding financial statements
- Balance Sheet
- Income Statement
- Statement of Cash flows
- Explaining the concepts and principles used in the preparation of the profit and loss statements and balance sheets including accrual accounting basics
- Discussing how assets (including intangibles) are measured
- Understanding the relationship between cash flow and profit creation
- Identifying the complexities associated with asset, liability and equity measurement
- Mastering financial terms and developing financial literacy

Session 2: Using Financial Statements to Tell the Performance Story of the Business
- How the Balance Sheet and the Income Statement connect to each other
- Understanding the relationship between the Income Statement and the Cash Flow Statement
- How the Balance Sheet and the Cash Flow Statement connect to each other
- Building an integrated model for financial reporting

Session 3: Financial Statement Analysis
- Using financial data to evaluate business performance
- NPAT, EBIT, EBITDA, Return on Assets, Return on Equity
- Using financial data to evaluate financial stability
- Leverage, gearing, interest coverage
- Using financial data to evaluate asset management efficiency
- Receivables turnover, payables turnover, inventory turnover, cash conversion cycle time

Session 4: Budgeting and Financial Forecasting
- Understanding why cash management is critical in an organisation
- Identifying financial warning signals
- Anticipating and avoiding budgeting pitfalls
- Planning and implementing financial budgets
- Preparing and managing cash flow forecasts
- Reporting and managing budget variance

Day 2:

Session 1: Estimating the Cost of Capital
- Market risk premium
- Cost of equity
- Beta value
- Weighted average cost of capital (WACC)
- Profit vs value measures

Session 2: A look at Value-based Performance Measures
- Value creation measurement

Session 3: Capital Investment Decisions
- Payback period analysis
- Discounted cash flow methods
- Net Present Value
- Internal Rate of Return
- Making investment evaluation decisions on the basis of the NPV
- Dealing with sunk costs
- How to adjust for risk of projects
- Sensitivity analysis
- Appropriate use of hurdle rates

Session 4: Understanding the Relationship between Cost, Price, Volume and Profit
- Full cost and variable cost models
- When to use different cost models
- Methodology of different cost models
- Strategy, cost and price relationships
- What to be aware of in cost-based decision making
- Using cost systems in making product range decisions
- Using cost systems in making product price decisions

Who Should Attend?

The program is designed for experienced middle to senior level managers whose functional background is not in accounting or finance. It is assumed participants have had no formal training in accounting or financial management.

Some Of The Clients Richard Has Worked With Are:

- Sigma Engineering Works Co LLC
- Teralight
- Quality Control Services Co Ltd
- Sigma Engineering Products
- Sigma Oil Field
- Medi-Life (M) Sdn Bhd
- Afkar Holding Company
- Julphar Pharmaceuticals (UAE)
- Mubadala Sovereign Investment Fund (UAE)
- AXA Asia Pacific Ltd
- British Petroleum (Australia)
- British American Tobacco Ltd
- Cisco Systems (US)
- Sipchem (Saudi Arabia)
- Gulf Airways Ltd (Bahrain)
- Oman Gas Co (Oman)
- Singapore Power International Ltd (Singapore)
- Tabcorp Ltd

*******For more details, kindly download the brochure*******


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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


5 Star Hotel - To Be Announced (Dubai)
Country: ae