Nasser Al Busaidi, Senior Technician - ORPC, United Arab Emirates

The trainer was good and Kexxel Group did a very good job on the preparation.


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Negotiate to Win® Masterclass


Negotiate to Win® Masterclass
Negotiate to Win® Masterclass
24 May 2021 - 27 May 2021
Virtual Instructor-Led Training (VILT) -
In House Training , Management , Sales and Marketing , Logistics Procurement and Supply Chain , Legal , Leadership , Human Resource , Customer Service , Corporate Training


4 Part Negotiate To Win® Masterclass:

Fortune 500's Favourite Negotiating Coach

The Negotiator Expert, Jim Thomas

Jim Thomas

Superstar Negotiator & Bestselling Author of Negotiate to Win
Featured on CNNForbesFox NewsABC NewsMSNBC & Channel Asia News

  • With over 35 years of his experience, Jim’s law practice has focused exclusively on negotiating which has led to many successful negotiations of the most important deals in recent corporate history.
  • This includes mergers and acquisitions, domestic and international business transactions, arms control, the environment, trade and diplomacy, labour relations, and a host of other fields.
  • His book ‘Negotiate to Win’ was voted the Best Business Books of 2006 by Strategy & Business Magazine and Pulitzer Prize candidate in 2006.
  • He is the Chairman and CEO for Common Ground International.
  • Not just that, Jim also represented the United States in the successful Intermediate Nuclear Forces (lNF) Negotiations with the former Soviet Union
  • Jim is an attorney, author, speaker, and media personality, but above all, a busy full-time negotiator.

A Sneak Peak into Jim Thomas's Negotiate to Win Masterclass


Netotiate to Win by Jim Thomas   


“Excellent opportunity to refresh my mind and update my negotiation skills! It also helped me to build network with executives from different industries. Kexxel Group is an outstanding organization for events.”
Ashraf Allam - Regional Managing Director, AMGEN

“What else can I say about the trainer except that he is GREAT!!! Good job and well done to Kexxel Group for organizing such a brilliant event for the Roads & Transport Authority!”
Mattar Mohammed Al Tayer - Chairman & CEO, Roads & Transport Authority Dubai, UAE

“This is a great presentation as well as Jim’s talent and passion towards the subject was commendable. That is what makes the course interesting and easy to understand.”
Wafaa Abbar - President, Rubaiyat 

“Jim is very good and extremely talented! Kexxel is well-organized.”
Mohamed Ragab – Director, Etisalat

“This is one of my first experiences in a class about negotiating. It’s very beneficial especially if some of the things you see yourself doing or common mistakes you shouldn’t be making. Jim puts these into perspective and says don’t do that, don’t get deceived to negotiate. Always try to negotiate with the procedure. These small tips I think you should follow then use a lot of his input into each and every negotiation and hopefully we improve in time. It’s been a great two days! There are a very diverse number of people from different walks of lives and Jim kept us entertained throughout the whole two days!”
Junaid Jafar - Executive Director, Tadhamon Capital, Qatar

Previous Clients

  • Shell
  • Mead Johnson
  • Nestlé
  • Unilever
  • Emirates Defense Industries Company
  • National Petroleum Construction Company
  • Pfizer
  • Abbott Lab
  • Middle East Airlines
  • Etihad Airways
  • Abu Dhabi Ship Building 
  • Union National Bank
  • Ammetlife Insurance 
  • Continental Middle East DMCC
  • Etihad Airways
  • Accor Hotels
  • Topaz Marine
  • BAE Systems
  • Keysight Technologies
  • Petron Fuel International

Why Choose Kexxel's VILT Courses

NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.

Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.

Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.

Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.

Secure Online Platform
Cisco Webex is the online training platform of choice for our VILT courses. Cisco Webex respects your data privacy, is highly secure by default, and has governance and transparency.

Day 1: What "Win-Win" Negotiating is Really All About (24th May 2021)

The Negotiate to Win Workshop begins with participant introductions, an overview of the program’s content and methodology, and the establishment of ground rules. We then discuss participants’ goals and expectations for the Workshop and share personal best and worst negotiating experiences.

Module 1: Negotiation - What Lies Beneath

Module 1 takes a big-picture look at negotiating. We define it, consider some of the trends behind its growing, worldwide importance, and examine the surprising shortage of practical information about it. We then identify the all-important boundary between persuasion and negotiation, and look at similarities and differences in negotiating style among cultures.

Module 2: What “Win-Win” Negotiating Is Really All About

Module 2 looks at how humans come pre-wired with a deep-seated need to save face – and a burning desire to retaliate when we don’t. We also look at some historical examples of good not-so-good negotiating. 

Day 2: The 21 Rules of Negotiating (25th May 2021)

Module 3: The Critical Rules of Negotiating

When you boil down all the clichés, theories, and folklore about negotiating, you wind up with a handful of techniques that actually work. These techniques – the 21 Rules of Negotiating – are the heart and soul of good negotiating, and are explained in Modules 3, 4, and 5. We begin with Rules 1-7, the Critical Rules of Negotiating.

Module 4: The Important But Obvious Rules of Negotiating

Module 4 covers Rules 8 - 11, the Important But Obvious Rules of Negotiating

Module 5: The “Nice To Do” Rules of Negotiating

Module 5 examines the last of the 21 Rules of Negotiating, Rules 12 - 21 – also known as the “Nice To Do” Rules. Then, with the Rules explained, we embark on the second of the Workshop’s five exercises. 

Day 3: Pre-Negotiating Preparations (26th May 2021)

Module 6: Concession Management

Good concession management is second nature to every accomplished negotiator. Drawing on the results of yesterday’s Second Negotiation Exercise, participants rapidly develop competence in this key skill.

Module 7: Pre-negotiation Homework

Underpreparation, inadequate information, and disorganization are common mistakes made by less effective negotiators. Here we ensure that attendees prepare properly for their negotiations.

Day 4: Negotiating Successfully (27th May 2021)

Module 8: Performing a Successful Negotiation

In Module 8 the Rules meet the real world. Here we look at the practicalities of actually carrying out a winning negotiation.

Module 9: Navigating Negotiation’s Minefields

Negotiations don’t always go as smoothly as we’d like. Effective negotiators must be prepared for negotiation’s occasional but predictable special challenges. Here we provide guidelines to help you recognize and manage them.

Module 10: Negotiation Leadership

As we approach the end of the Workshop, we offer suggestions about negotiation leadership, including ideas for implementing good negotiating practices at your organization. Attendees also complete their Personal Negotiating Action Plans for review by the instructor.

*******For more details, kindly download the brochure*******


Virtual Instructor-Led Training (VILT)