Yousif Naghi, Commercial Manager, Finance Department - Cigalah Group, Qatar

The level of structure of this event was truly high. The materials provided were good and the speaker was very welcoming and open. Everyone from Kexxel Group was very friendly and kind.


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The 4 Step Sales Process - Virtual Instructor Led Training @ Asia


The 4 Step Sales Process - Virtual Instructor Led Training @ Asia
The 4 Step Sales Process - Virtual Instructor Led Training @ Asia
14 June 2021 - 17 June 2021
Virtual Instructor-Led Training (VILT) -
In House Training , Management , Sales and Marketing , Corporate Training


The 4 Step Sales Process:

Shrink Your Costs and Grow Revenue with
Award Winning Sales Strategist & Amazon's Bestselling Author

Sales Expert, Ian Segail

Ian Segail

Author of “Bulletproof Your Sales Team” (Amazon 5 Stars)
Winner of the Tom Hopkins International Sales Person of Year
Winner of the AHRI (Australian HR Institute) Internet Training Strategy Award

Ian is a highly experienced sales coach with over 20 years of experience. Having worked as a sales strategist with numerous international sales organisations, he is skilled at setting up and implementing proven sales processes, as well as robust selling systems ensuring salespeople sell more whilst at the same time cutting the cost of sale. Some of his clients include AstraZeneca, Microsoft, British American Tobacco, DKSH & Reebok.

Throughout his career, Ian has successfully helped numerous sales managers to generate millions of dollars’ worth of sales with sales coaching in his systematic sales management courses, sales turn around “sales boost system” that motivates sales teams to achieve more sales at higher margins in 180 days or less.

On top of that, he is the author of “Bullet Proof Your Sales Team” which received a whopping 5-star rating on Amazon. This bestselling book is regarded as Australia’s number one book written to enable sales management to get more sales, faster and with higher margins.




Testimonials from Past Clients

This event is good, even for people who have been doing sales for a long time. It reminds me of what is important to ensure I reach my aim at the end of the day. Ian Segail knows what he is talking about; he is a really good coach as he has shown.
Roslin Ooi - Sales & Business Development Director, Volvo Cars Malaysia

The trainer is very knowledgeable and he has a huge experience in addressing current market needs in facing challenges that are constantly constant. In my opinion, the main strength of the event was how the training enabled me to have a change of my mind-set in seeing things differently.
Aimi Bin Mizan - Head, Malaysian Carrier Services, Telekom Malaysia

The result of working with this program, my division grew by 55% in 12 months, from approx. $7 million sales to $10.7 million sales, improving the bottom line EBIT by around $1.3 million!!!
Andrew Antala - Division Manager-Technical, Charles Parsons & Co

The speaker is very good in creating stories that sticks to the brain, and summarizes complicated things to make it look simpler. This session is very informative with fantastic formulas. The implementation is the strong point of this session, and Kexxel is very good in terms of coordinating and follow-up.
Ng Yat Peng, Sales Manager, Medi-Life

Ian is an engaging speaker. His one to one session has really broadened my horizons to look at solutions from a different angle within my industry. The subject matters that were taught and discussed during the course were the main strengths of the event.
Amil Fadhil Khan, Regional Manager Trade Marketing, British American Tobacco

Previous Clients

  • Microsoft
  • Reebok
  • AstraZeneca
  • Telekom Malaysia
  • Royal Selangor Marketing
  • Maxis
  • Altel Communications
  • Volvo Cars Malaysia
  • BMW Malaysia
  • Abbott Laboratories
  • Syarikat Takaful Malaysia
  • Medi-Life
  • DKSH
  • Pelabuhan Tanjung Pelepas
  • British American Tobacco Malaysia
  • Philip Morris International
  • Continental Tyre PJ Malaysia
  • edotco Group
  • Astra Tech
  • Sunway Business Systems
  • Etihad Airways
  • Savola Foods

Why Choose Kexxel's VILT Courses

NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.

Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.

Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.

Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.

Secure Online Platform
Cisco Webex is the online training platform of choice for our VILT courses. Cisco Webex respects your data privacy, is highly secure by default, and has governance and transparency

Event 1: Redefining Your Customers' NEW Buying Journey (14th June 2021)

Effectively mapping your customer journey for consistency and effective commercial impact both online and offline. 

The gaps in your Customer Journey Map are costing you more than you think!

The Harvard Business Review defines a ‘Customer Journey Map as “a diagram which illustrates all the steps your customer(s) go through in engaging with your company, whether it is a product, an online experience, retail experience, or a service, or any combination.” Customer Journey Maps are essential for attracting, converting and keeping customers in both online and offline world. It is a roadmap for how a customer moves through your channels to eventual purchase and retention. This blueprint in turn informs your sales and marketing efforts.

Effectively mapping the customer journey typically results in the discovery of business efficiencies and cost savings.

Despite these obvious financial gains to journey mapping, few brands and companies do it - and do it well. Why? Because the process takes time and requires the collection and collation of multiple data points from multiple places.

You will learn:

  • The 4 most common mistakes companies make when putting together a Customer Journey Map
  • 6 proven strategies to uncover and close the Customer Journey Map gaps
  • Learn how an effective Customer Journey Map help rediscover and reconnect and add value to your customers
  • How to reengineer your current Customer Journey Map for maximum revenue impact
  • How to ensure your Customer Journey Map retains and grows existing customer revenue.
  • How to create a compelling business case to garner funding for the customer journey project

[Read more]

Event 2: Applying Empathy to Attract, Convert & Retain New Business  (15th June 2021)

Empathy - The Core Driver Behind Revenue Creation & Retention in a Digital World

Today's customers don’t want to be viewed as just another sale. The internet has created highly sceptical and untrusting customers across all verticals.

Empathy humanises the digital sales and marketing experience for the customer and is fast becoming a critical component in landing, growing and retaining customers. When empathy is applied from the very first connection with a customer all the way throughout the customer’s buying journey, quality lead generation numbers increase, sales performance and results improve substantially.

Empathy, a core component of Human Centred Design, UX and UI, is critical when building trust and rapport with a sceptical audience and as a result, empathic sales and marketing systems are fast becoming a key market differentiators and an essential ingredient for getting, growing and retaining customers. 

You will learn:

This course not only explains WHY business needs to go beyond rational logic-based sales and marketing to understanding how our customers feel. It’s about their experience across wherever they engage with your company and its products and services. This course focuses on the application of empathic systems into your sales and marketing efforts, both on and offline. Learn the "how to's" of applying empathy at every touch point along the customers buying process.

[Read more]

Event 3: Aligning Marketing & Sales with GO2Market Strategy (16th June 2021)

The single most important tool bringing sales and marketing together on the same page delivering consistent revenue targets both online and offline

With the world rapidly migrating online, it's become a business imperative that both sales and marketing work together, on the same page and align their marketing and selling efforts to attract, convert, keep and grow customer revenue.

Without a unified, on and offline, Go2Market strategy, bought into by both marketing and sales, the business will lag behind its more adroit competitors.

In 2021 its no longer “ok” for marketing and sales to work in silos. Marketers and sales need to be aligned, together, working towards a common goal. That common goal is to get, grow and keep customers. Each department often undervalues the other’s contributions. This lack of alignment ends up hurting business performance.

When Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, customer retention increases, and the cost of sales is lower.

[Read more]

Event 4: Project Success Coaching for Consistent Performance (17th June 2021)

Tactical success project management approach delivers maximum sales, shrinking sales cycle time and holding both sales and marketing accountable for results

In today’s highly digitised world, project success coaching has become one of the key leveraging strategies chosen by the world’s best sales and marketers to deliver consistent organic growth results across the board. Why? Simply because project success coaching is not just another “sales” or “management program," - it’s a focused strategic approach to increasing your revenue outcomes. Based on project management principles, project success coaching has been shown to dramatically increase the quality of lead generation, shorten sales cycles and systematically deliver revenue numbers even in a hybrid, post COVID working environment. 

You will learn:

  • The successful "secret-sauce formula" most sales and marketing managers don't know.
  • What 20% of sales managers whose teams overachieve consistently do
  • Why 49% of sales people will never hit their numbers...and exactly what can be done about it!
  • The most dependable way of getting your sales team focused and drawing more sales, quicker and consistently through the sales pipeline.
  • Why 62% of sales managers don't deliver sales results.

[Read more]

Who Should Attend

B2B Sales & Marketing Leaders from across industries that want to:

  • Get, grow, and retain new customer bases
  • Align sales & marketing strategies to maximize efficiencies and output
  • Increase the quality of lead generation, shorten sales cycles and systematically deliver revenue numbers even in a hybrid, post COVID working environment

*******For more details, kindly download the brochure*******


Virtual Instructor-Led Training (VILT)