Seo Tho Wee Siang, Sales Manager - Astra Zeneca, Malaysia

Keith delivered a clear presentation which was very easy to understand. He was able to provide related examples as a method of practice. Kexxel Group arranged and coordinated the event very well. The event was definitely related to my job scope.


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Redefining Your Customers' NEW Buying Journey @ Asia


Redefining Your Customers' NEW Buying Journey @ Asia
Redefining Your Customers' NEW Buying Journey @ Asia
14 June 2021
Virtual Instructor-Led Training (VILT) -
In House Training , Management , Sales and Marketing , Corporate Training


The 4 Step Sales Process:

Shrink Your Costs and Grow Revenue with
Award Winning Sales Strategist & Amazon's Bestselling Author

Sales Expert, Ian Segail

Ian Segail

Author of “Bulletproof Your Sales Team” (Amazon 5 Stars)
Winner of the Tom Hopkins International Sales Person of Year
Winner of the AHRI (Australian HR Institute) Internet Training Strategy Award

Ian is a highly experienced sales coach with over 20 years of experience. Having worked as a sales strategist with numerous international sales organisations, he is skilled at setting up and implementing proven sales processes, as well as robust selling systems ensuring salespeople sell more whilst at the same time cutting the cost of sale. Some of his clients include AstraZeneca, Microsoft, British American Tobacco, DKSH & Reebok.

Throughout his career, Ian has successfully helped numerous sales managers to generate millions of dollars’ worth of sales with sales coaching in his systematic sales management courses, sales turn around “sales boost system” that motivates sales teams to achieve more sales at higher margins in 180 days or less.

On top of that, he is the author of “Bullet Proof Your Sales Team” which received a whopping 5-star rating on Amazon. This bestselling book is regarded as Australia’s number one book written to enable sales management to get more sales, faster and with higher margins.




Testimonials from Past Clients

This event is good, even for people who have been doing sales for a long time. It reminds me of what is important to ensure I reach my aim at the end of the day. Ian Segail knows what he is talking about; he is a really good coach as he has shown.
Roslin Ooi - Sales & Business Development Director, Volvo Cars Malaysia

The trainer is very knowledgeable and he has a huge experience in addressing current market needs in facing challenges that are constantly constant. In my opinion, the main strength of the event was how the training enabled me to have a change of my mind-set in seeing things differently.
Aimi Bin Mizan - Head, Malaysian Carrier Services, Telekom Malaysia

The result of working with this program, my division grew by 55% in 12 months, from approx. $7 million sales to $10.7 million sales, improving the bottom line EBIT by around $1.3 million!!!
Andrew Antala - Division Manager-Technical, Charles Parsons & Co

The speaker is very good in creating stories that sticks to the brain, and summarizes complicated things to make it look simpler. This session is very informative with fantastic formulas. The implementation is the strong point of this session, and Kexxel is very good in terms of coordinating and follow-up.
Ng Yat Peng, Sales Manager, Medi-Life

Ian is an engaging speaker. His one to one session has really broadened my horizons to look at solutions from a different angle within my industry. The subject matters that were taught and discussed during the course were the main strengths of the event.
Amil Fadhil Khan, Regional Manager Trade Marketing, British American Tobacco

Previous Clients

  • Microsoft
  • Reebok
  • AstraZeneca
  • Telekom Malaysia
  • Royal Selangor Marketing
  • Maxis
  • Altel Communications
  • Volvo Cars Malaysia
  • BMW Malaysia
  • Abbott Laboratories
  • Syarikat Takaful Malaysia
  • Medi-Life
  • DKSH
  • Pelabuhan Tanjung Pelepas
  • British American Tobacco Malaysia
  • Philip Morris International
  • Continental Tyre PJ Malaysia
  • edotco Group
  • Astra Tech
  • Sunway Business Systems
  • Etihad Airways
  • Savola Foods

Why Choose Kexxel's VILT Courses

NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.

Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.

Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.

Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.

Secure Online Platform
Cisco Webex is the online training platform of choice for our VILT courses. Cisco Webex respects your data privacy, is highly secure by default, and has governance and transparency

Course Outline

Effectively mapping your customer journey for consistency and effective commercial impact both online and offline.

The gaps in your Customer Journey Map are costing you more than you think!

The Harvard Business Review defines a ‘Customer Journey Map as “a diagram which illustrates all the steps your customer(s) go through in engaging with your company, whether it is a product, an online experience, retail experience, or a service, or any combination.” Customer Journey Maps are essential for attracting, converting and keeping customers in both online and offline world. It is a roadmap for how a customer moves through your channels to eventual purchase and retention. This blueprint in turn informs your sales and marketing efforts.

Effectively mapping the customer journey typically results in the discovery of business efficiencies and cost savings.

Despite these obvious financial gains to journey mapping, few brands and companies do it - and do it well. Why? Because the process takes time and requires the collection and collation of multiple data points from multiple places.

You will learn:

  • The 4 most common mistakes companies make when putting together a Customer Journey Map
  • 6 proven strategies to uncover and close the Customer Journey Map gaps
  • Learn how an effective Customer Journey Map help rediscover and reconnect and add value to your customers
  • How to reengineer your current Customer Journey Map for maximum revenue impact
  • How to ensure your Customer Journey Map retains and grows existing customer revenue.
  • How to create a compelling business case to garner funding for the customer journey project

Module 1: Introduction to Journey Mapping

  • Customer Journey Map overview
  • How Customer Journey Maps differ from Sales and Marketing process
  • The increased demand for customer centric sales & marketing systems alignment
  • Define UX & UI and the Human Centred Design models and their impact on the customer journey

Module 2: Gaps and Opportunities

  • Uncover and close the Customer Journey Map gaps in your current processes
  • Current reality review. Map your current Customer Journey Map against a best practice checklist to uncover core gaps in your system
  • Re-engineer your current Customer Journey Map for maximum revenue impact
  • What revenue opportunities are you leaving on the table with your current Customer Journey Map?
  • Determine your low hanging fruit
  • Measure your Customer Journey Map against the Empathy Scale to determine UX

Module 3: Selling Customer Journey Mapping at the Highest Level

  • Apply the 80/20 principle to determine your map priorities
  • Determining the key elements of a business case to garner funding for your Customer Journey Mapping project
  • Determine the primary gaps in your map and set a plan to narrow and close them.

Group Activity: Garner financial resources for closing the gaps on your Customer Journey Map with a strong commercial business case.

Click here to view the full list of events under The 4 Step Sales Process

*******For more details, kindly download the brochure*******


Virtual Instructor-Led Training (VILT)