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Aligning Marketing & Sales with a Focused GO2Market Strategy @ Asia


Aligning Marketing & Sales with a Focused GO2Market Strategy @ Asia
Aligning Marketing & Sales with a Focused GO2Market Strategy @ Asia
16 June 2021
Virtual Instructor-Led Training (VILT) -
In House Training , Management , Sales and Marketing , Corporate Training


The 4 Step Sales Process:

Shrink Your Costs and Grow Revenue with
Award Winning Sales Strategist & Amazon's Bestselling Author

Sales Expert, Ian Segail

Ian Segail

Author of “Bulletproof Your Sales Team” (Amazon 5 Stars)
Winner of the Tom Hopkins International Sales Person of Year
Winner of the AHRI (Australian HR Institute) Internet Training Strategy Award

Ian is a highly experienced sales coach with over 20 years of experience. Having worked as a sales strategist with numerous international sales organisations, he is skilled at setting up and implementing proven sales processes, as well as robust selling systems ensuring salespeople sell more whilst at the same time cutting the cost of sale. Some of his clients include AstraZeneca, Microsoft, British American Tobacco, DKSH & Reebok.

Throughout his career, Ian has successfully helped numerous sales managers to generate millions of dollars’ worth of sales with sales coaching in his systematic sales management courses, sales turn around “sales boost system” that motivates sales teams to achieve more sales at higher margins in 180 days or less.

On top of that, he is the author of “Bullet Proof Your Sales Team” which received a whopping 5-star rating on Amazon. This bestselling book is regarded as Australia’s number one book written to enable sales management to get more sales, faster and with higher margins.




Testimonials from Past Clients

This event is good, even for people who have been doing sales for a long time. It reminds me of what is important to ensure I reach my aim at the end of the day. Ian Segail knows what he is talking about; he is a really good coach as he has shown.
Roslin Ooi - Sales & Business Development Director, Volvo Cars Malaysia

The trainer is very knowledgeable and he has a huge experience in addressing current market needs in facing challenges that are constantly constant. In my opinion, the main strength of the event was how the training enabled me to have a change of my mind-set in seeing things differently.
Aimi Bin Mizan - Head, Malaysian Carrier Services, Telekom Malaysia

The result of working with this program, my division grew by 55% in 12 months, from approx. $7 million sales to $10.7 million sales, improving the bottom line EBIT by around $1.3 million!!!
Andrew Antala - Division Manager-Technical, Charles Parsons & Co

The speaker is very good in creating stories that sticks to the brain, and summarizes complicated things to make it look simpler. This session is very informative with fantastic formulas. The implementation is the strong point of this session, and Kexxel is very good in terms of coordinating and follow-up.
Ng Yat Peng, Sales Manager, Medi-Life

Ian is an engaging speaker. His one to one session has really broadened my horizons to look at solutions from a different angle within my industry. The subject matters that were taught and discussed during the course were the main strengths of the event.
Amil Fadhil Khan, Regional Manager Trade Marketing, British American Tobacco

Previous Clients

  • Microsoft
  • Reebok
  • AstraZeneca
  • Telekom Malaysia
  • Royal Selangor Marketing
  • Maxis
  • Altel Communications
  • Volvo Cars Malaysia
  • BMW Malaysia
  • Abbott Laboratories
  • Syarikat Takaful Malaysia
  • Medi-Life
  • DKSH
  • Pelabuhan Tanjung Pelepas
  • British American Tobacco Malaysia
  • Philip Morris International
  • Continental Tyre PJ Malaysia
  • edotco Group
  • Astra Tech
  • Sunway Business Systems
  • Etihad Airways
  • Savola Foods

Why Choose Kexxel's VILT Courses

NOT a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.

Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.

Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.

Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.

Secure Online Platform
Cisco Webex is the online training platform of choice for our VILT courses. Cisco Webex respects your data privacy, is highly secure by default, and has governance and transparency

Course Outline

The single most important tool bringing sales and marketing together on the same page delivering consistent revenue targets both online and offline

With the world rapidly migrating online, it's become a business imperative that both sales and marketing work together, on the same page and align their marketing and selling efforts to attract, convert, keep and grow customer revenue.

Without a unified, on and offline, Go2Market strategy, bought into by both marketing and sales, the business will lag behind its more adroit competitors.

In 2021 its no longer “ok” for marketing and sales to work in silos. Marketers and sales need to be aligned, together, working towards a common goal. That common goal is to get, grow and keep customers. Each department often undervalues the other’s contributions. This lack of alignment ends up hurting business performance.

When Sales and Marketing work well together, companies see substantial improvement on important performance metrics: Sales cycles are shorter, market-entry costs go down, customer retention increases, and the cost of sales is lower

Module 1: Customer Journey Alignment

  • 2 simple questions that form the basis of your sales and marketing efforts
  • Being super clear on your ideal quality customer
  • The Customer Awareness Pyramid and how does it apply to your sales and marketing efforts?
  • Where does your ideal customer fit on the Prospect Awareness Pyramid?
  • Alignment with marketing and sales on targeting prospects based on their position on the Prospect Awareness Pyramid

Module 2: Aligning the Sales Process with the Customer Buying Process

  • Ensuring role clarity on responsibilities for engagement
  • Determining department expectations to maximise both online & offline revenue results
  • Using a cohesive Go-to-Market Strategy aligned to both Marketing and Sales
  • Setting up a regular Revenue Success Management System to ensure tactical targets are met

Module 3: Developing an aligned Go2Market – Sales & Marketing Strategy

  • Align Key Result Areas and other measures of sales conversion success
  • Understand and align the four critical parts of a Go2Market strategy
  • The steps required when building a cohesive Go2Market and tactical Sales Strategy

Group Activity: Creating your own custom - Strategic and Tactical Go-to-Market Marketing and Sales Strategy Template Lab

Click here to view the full list of events under The 4 Step Sales Process

*******For more details, kindly download the brochure*******


Virtual Instructor-Led Training (VILT)