Odette Schweitzer, Business Unit Manager (Key Account Management) - Novartis, Singapore

Since I’m managing a Business Unit at Novartis, I need to be able to lead my people and help support them. I think I can use these techniques and the approaches here in this session to be a more effective coach and leader. I think it is truly worthwhile to attend such an event. I’ve attended many other coaching courses before which I feel were both too theoretical and not very applicable to my daily work. What makes this course different is that it really does show you what techniques, what approaches you can really use to become an effective coach, and then you can start using them right away. I have to say that I was really impressed with the course; the presentation is really engaging. I think it was really great that Kexxel Group brought us this opportunity. It was really well-organized, great location for the setting; very accessible!


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Implementing a Cost Reduction Programme @ Middle East (MENA)


Implementing a Cost Reduction Programme @ Middle East (MENA)
Implementing a Cost Reduction Programme @ Middle East (MENA)
28 October 2021
Virtual Instructor-Led Training (VILT) -
In House Training , Management , Finance , Corporate Training


Facilitated by:

Strategy Management Expert Alan Fell
Alan Fell

Internationally renowned Financial Management Specialist
Clients include The Bank of Nova Scotia, Axiata Group Berhad, Jollibee Foods Corporation

Alan is the founder and director of Alan Fell Consultancy Ltd (UK) and also a well-respected expert in the division of Strategy Execution. Alan has over 40 years of experience in financial performance management in both policy formulation and in practical application roles. He is well versed in the development and usage of balance scorecard as well as the wider application of modern budgetary techniques relevant to the fast-changing 21st century business world.

For the last 20 years, Alan has been operating as an independent management consultant and trainer focusing on the aspects of strategy management. He has conducted over 400 public training seminars and customized in-house trainings in a wide-range of international locations, specifically in the Middle East and SE Asia regions. He also manages to cover North America, Australia as well as his home country of the UK.

Alan is a senior associate of the Balanced Scorecard Institute as well as a member of the Beyond Budgeting Round Table. Prior to this, he was a senior executive with a major UK commercial bank and in his most recent line management role he was Head of Planning and Finance for a major division of the Bank with 3,000 staff.


"The course is relevant to my job scope. I found that I am able to link the strategies I learnt to my budgeting practices. The event was well organised.”
Stephanie Er – Senior Manager, Prudential BSN Takaful

“Alan was clear, concise and an excellent trainer. I understood his presentation very well and I found a lot of it to be interesting and also a good introductory course. Hence why I found the trainer’s knowledge and ability to present to be the main strength of the event.”
Yenny Muslim – Head, Accounting & Finance, Telekom Brunei Berhad

“We have learnt from the best. Do keep up the good work. The main strengths were the experiences and issues faced by otheindustries that were discussed in the event. Kexxel Group’s staffs were efficient and effective.”
Jeremy Yong – Senior Assistant Manager, The Bank of Nova Scotia

“Alan is a very experienced trainer. He was able to relate his experiences with the content that was presented, and he explained the examples in a way that was easy to understand. The entire content with different budgeting processes, with hands on experiences taught by the trainer was one of the greatest strength of the event. Kexxel Group did a good job coordinating the event, and has provided email reminders which was helpful.”
Chief Financial Officer, Bank Negara Malaysia

“This is a very powerful training, as it will revolutionize the way you do things. It is very enriching and at the same time interesting. This is the future of finance as we are living in a fast changing environment. I positively enjoy the event, especially the final module – Rolling Budgets and Forecasts.”
Francisca Cynthia Castro – Vice President, SFC Business Finance Head, Jollibee Foods Corporation

Past Clients

  • Maybank Investment Bank
  • CIMB Investment Bank
  • Bank Negara Malaysia
  • Pos Malaysia Berhad
  • Tenaga Nasional Berhad
  • The Bank of Nova Scotia
  • Guiness Anchor Berhad
  • Malayan Banking Berhad
  • CIMB Niaga
  • Oman Oil Refineries
  • UAE Oil & Gas Company
  • UK Logistics Organizations
  • Bintulu Port Holdings
  • Kuwaiti Trading Group
  • Saudi Arabian Industrial Manufacturing Conglomerate
  • Petronas Malaysia

Why Choose Kexxel’s VILT Courses

Not a Webinar!
Join our live, virtual courses enriched with a diverse range of interactive activities, such as action plans, group discussions, breakout sessions, exercises, case studies, and more.

Course Materials
An advantageous combination of presentation slides and downloadable workbooks are provided to participants prior to classes for a more holistic learning experience.

Pre-Course Questionnaires
Our instructors will understand the specific needs and requirements of each individual participant, by allowing attendees to review and highlight topics of importance prior to the course.

Private, In-house Sessions
Upon request for organizations seeking a more customised learning for their employees.

Secure Online Platform
Cisco Webex is the online training platform of choice for our VILT courses. Cisco Webex respects your data privacy, is highly secure by default, and has governance and transparency.

Course Outline

In this first session, Alan will introduce the concept, benefits and practical application of Beyond Budgeting. This is an introductory course for middle / senior management who recognise that their existing traditional planning and budgeting process is no longer applicable in a fast-changing world. You will discover why this alternate management philosophy (NOT just a new type of budgeting) is becoming increasingly utilised. In a fast-changing world, traditional budgeting and the associated command-and-control approach to management is considered out of date and inappropriate – often more of a handicap than a sensible means of business resource planning. Here is a practical and proven alternative…

What to expect:

  • An alternate general management model to business management
  • How removing the traditional command-and-control management system liberates a business to focus on
  • beating the competition, not the budget
  • The concepts and benefits of adaptability and devolution
  • Take away an initial assessment of how your organisation aligns with BB principle

Module 1: The Strategic Context for a Cost Programme

  • Understanding the overall business strategy, including response to “disruption” from Covid-19, and the consequent impact on cost management
  • Establishing a clear Cost Strategy incorporating relevant cost targets
  • Ensuring that ALL costs are under scrutiny – nothing should be off-limits
  • The need for management understanding and engagement, not just detailed cost analysis

Module 2: Successful Cost Management: Tools & Techniques

  • Using Activity Value Analysis and Activity Based Costing to support product and customer profitability analysis
  • Exercise The use of “simplified ABC” as the first stage of improving cost analysis
  • The Cost of Capital – and WACC: how the application of these techniques, and the use of Economic Profit, can help focus a business on the most profitable business areas.
  • Designing in cost efficiency into new products & services, supported by effective “capex” cost evaluation and control

Module 3: Examples of Implementing a Successful Cost-Efficiency Programme

  • Automobile manufacturers who build in cost efficiency into new model designs
  • What we can learn from successful budget airlines
  • Many businesses try to cut costs through across-the-board 10% cuts to everything. That cuts into both fat and muscle. A properly structured and managed cost programme takes an intelligent and analytical approach to cut costs where most appropriate without damaging the organisation.
  • Illustrated from the course leader’s personal experience of leading a major cost downsizing programme in which total headcount was reduced by 18,000 over a 3-year period whilst the business continued profitably.

Click here to view the full list of events under our Financial Management Series

*******For more details, kindly download the brochure*******


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Virtual Instructor-Led Training (VILT)