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Simplified Strategic Planning @ Kuala Lumpur


Simplified Strategic Planning @ Kuala Lumpur
Simplified Strategic Planning @ Kuala Lumpur
19 October 2011 - 20 October 2011
Kuala Lumpur -
Management , Sales and Marketing , Leadership , Finance


Leading Co-Author and Best Seller, Simplified Strategic Planning Robert Bradford

Robert Bradford


Robert Bradford is the keenly creative and insightful CEO of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning. He has assisted many clients in a wide variety of industries, delivering outstanding results. Robert is a member of the National Speakers Association and a Certified Speaking Professional. A master trainer, he has spent the last nineteen years converting management theory into real-life application. Robert always stimulates great strategic thinking and leaves seminar participants with practical, “how-to” steps they can take home to put to use immediately. Robert’s seminars resonate with business audiences because they are built upon years of real-world strategic decisions. This real-world management experience enables Robert to bring real nutsand-bolts strategic thinking into every seminar presentation.


“Very knowledgeable, provide examples from various industry which are able to cross barriers in other industries. Provided me with insightful ideas!!”
Kelvin John Nathan – Head of Business Development , Etiqa Insurance Berhad

“Training provide practical and hands on tools for us to apply in our company. The strength of the event was the examples and stories from real life corporation. Very well organized training by Kexxel Group!”
Fong Meng Chow – Finance Director, Eastern & Oriental Berhad

“The speaker was able to explain well each section and provide concrete and realistic examples where everyone can relate. For me the speaker, training content and materials were the strengths of this program. Very good event and customer management by Kexxel.”
Christine Ibay – Corporate Planning manager/ executive assistant, Meralco and e-MVI, Philippines

“The trainer is superb and the training is very effective. I find the manual provided by the organizer as a great execution tool. As for the Kexxel keep up the good work!!”
Faridah Maarof, Senior Director, Multimedia University

“Robert is a true expert in strategic planning”
Apisit Anantanatarat – Senior Vice President, Bangkok Insurance Plc

“Simplified Strategic Planning provides a framework for creating direction in a manner that moves away from guesswork and toward intelligent selection. The end result:a destination of choice, not chance.”
Jack Lowe, Jr., Chief Executive Officer, TD Industries - #2 of Fortune 100 Best Companies to Work for in America

“Great refreshing course that tackles the complexity of strategic planning which in my opinion is essential for all companies”
Charles Sik- Head Consumer Financial Services, OCBC Bank

“This was very detailed course which enriched us with a lot of proven concepts. I loved the speaker, he is very experienced in his field and all his examples could be related to the real life situations. Very good organization of the training thanks to Kexxel.”
Wan Mohd Fadzlullah – Executive Vice President, Takaful Ikhlas

“The course provided us with a comprehensive and step –by- step approach to Strategic Planning. It is fun and the content is substantial. It doesn’t look cheap, it’s not cheap
and I got back my ROI. Kexxel Group handles all my enquiries professionally.”

Rita Elisha – Principal Assistant Director, Strategic Planning, Ministry of International Trade and Industry

For More Testimonials Click Here

For More Pictures Click Here

What You Will Learn By The End Of This Course:

- Why Most Companies Fail at Strategic Planning
- How to Create a Great Strategic Team
- How to Dominate Your Market
- How to Get Information You Need
- How to Measure Key Success Factors
- How to Find Your Unique Strategic Competency
- How to Make Good Assumptions
- How to Select and Exploit Your Best Opportunities
- How to Protect Your Company From Potential Threats
- How to Determine Your Strategic Focus
- Get From Where Your Are To Where You Want to Be
- How to Best Allocate Your Resources To Meet Your Objectives
- How to Most Effectively Use Your Strategic Plan

Program Agenda

Day 1:                                                                                        

Session 1: External Situation

- Markets
- Competition
- Other External Factors

Session 2: Internal Situation
- Financials
- Measures of Performance
- Profitability Analysis

Session 3: Strategic Capabilities and Competencies
- Quick Strengths and Weaknesses
- Strategic Competencies

Session 4: Assumptions
- Market Assumptions
- Competition Assumptions
- Opportunities and Threats
- Industry Scenario and Winner's Profile


Day 2:

Session 1: Strategies
- Strategic Assessment
- Strategic Issues
- Strategies

Session 2: Goals and Objectives
- Mission Statement
- Goals
- Objective Settings

Session 3: Action Plans
- Action Plan Writing Process (group exercise)
- Rules for Better Execution

Session 4: Budgets
- Cash-flow Budget
- Investment Budget
- 5 Years Projection

Session 5: Schedules & Agendas
- Time Budgeting Process
- Schedules
- Monitoring Process

Who Should Attend?

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.
• Heads of Operations
• Sales Directors
• Marketing Directors,
• IT
• Engineering
• Human Resource
...as well as other executives who report to the CEO.

Some Of The Clients Robert Has Worked With Are:

- Accident Fund Insurance Co. of America
- Mitsui Chemicals America, Inc.
- American E & S Eastern Mortgage Co., Inc.
- Etiqa Insurance Berhad
- Eastern & Oriental Berhad
- Meralco and e-MVI, Philippines.
- Multimedia University
- Bangkok Insurance Plc
- RHB Islamic Bank
- OCBC Bank
- Ministry of International Trade and Industry
- Petronas
- Sarawak Plantation

*******For more details, kindly download the brochure*******


Email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

This group is open to all professionals who deal with negotiation on a regular basis or use negotiation as a career. Here, members are encouraged to discuss and debate on any related topics to benefit from new ideas and opinions from different professionals in different career fields in regards to negotiation.

Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Kuala Lumpur
Kuala Lumpur
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