Kexxel Group

Date

17-18 September 2025

City

Brunei

Venue

TBA

77 days left

Overview

Welcome to the "Simplified Strategic Planning" event, an intensive and practical workshop designed to streamline your strategic planning process. This two-day event, held on the 17th and 18th of September 2025 in Brunei, will equip you with the tools and insights needed to develop and implement effective strategies swiftly and effectively. In today's rapidly changing business landscape, the ability to formulate and execute a robust strategic plan is more critical than ever. Simplified Strategic Planning masterclass offers a unique opportunity to learn from Robert Bradford the leading expert in strategic planning.

What you will learn:

Why Most Companies Fail at Strategic Planning.
How to Create a Great Strategic Team.
How to Dominate Your Market.
How to Get Information You Need.
How to Measure Key Success Factors.
How to Find Your Unique Strategic Competency.
How to Make Good Assumptions.
How to Select and Exploit Your Best Opportunities.
How to Protect Your Company From Potential Threats.
How to Determine Your Strategic Focus.
Get From Where Your Are To Where You Want to Be.
How to Best Allocate Your Resources To Meet Your Objectives.
How to Most Effectively Use Your Strategic Plan.

Who should Attend:

Chief Executive Officers (CEOs)
Chief Financial Officers (CFOs)
Chief Operating Officers (COOs)
Directors of Operations
Sales Directors
Marketing Directors
Chief Information Officers (CIOs)
Chief Technology Officers (CTOs)
Directors of Engineering
Human Resources Directors
Corporate Strategists
Planning Managers… and any key members from strategic planning teams.

Rave Reviews:

“I had the pleasure of attending this session facilitated by Robert and can't recommend him highly enough. His ability to engage the team was
remarkable.”
Rahimah Binti Haji Badar - Special Duties Officer Grade I, Prime Minister's Office, Brunei

“Robert's insights to practical ways/methods for strategic planning really helped to move beyond the theoretical side of designing a strategic plan. I liked the experience shared by Robert as it illustrates the theories better including what to watch out for.”
Hjh Rafezah binti Hj Abdul Rahman - Executive Director, Brunei Darussalam Central Bank (BDCB), Brunei

“Robert really has a great deal of knowledge and experience in strategic planning. Highly recommended for any company embarking on this journey.”
Adrian Lim - Deputy Plant Manager, Brunei Fertilizer Industries, Brunei

“The trainer is very knowledgeable with the strategic planning and very insightful. I can see how the trainer tried his best to come up with realistic and relatable examples to make the participants understand the topic better. Very thoughtful on the training materials. It's good how Kexxel Group provided long list of business learning and strategic networking platforms.”
Amirah Amanina Binti Hasmi - Strategic Delivery, The Brunei Economic Development Board, Brunei

“The trainer himself is a good speaker. His knowledge and ability to apply his experience and knowledge in detail to the course are very good. The trainer's broad experience and his ability to adapt the knowledge and apply it to the variety of organizations was the strength of the event.”
Hj Muhammad Yazid B Awg Hj Zainal - Head of Planning, Muara Maritime Services, Brunei

“Robert is very knowledgeable and caring. He ensured all delegates get something to take back to office for implementation. This topic is very targeted for top management which indeed requires it. We are able to learn and understand the overall framework with step-by-step process flow, which enables us to implement/ apply in our office.”
Ruby Saw - Acting Chief Financial Officer, Royal Brunei Airlines, Brunei

COURSE FACILITATOR

Robert Bradford

CEO of the Center for Simplified Strategic Planning and co-author of the Simplified Strategic Planning Manual and Simplified Strategic Planning

About

Robert Bradford is the CEO of the Center for Simplified Strategic Planning and co-author of the "Simplified Strategic Planning Manual" and "Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!" With a degree from Princeton University and an MBA from the Amos Tuck School of Business Administration, Robert has also completed postgraduate work at the London Business School. A member of the National Speakers Association and a Certified Speaking Professional, Robert is renowned for his ability to convert complex management theories into practical, real-world applications. With over 19 years of experience, he has assisted numerous clients across various industries, delivering outstanding results through engaging and insightful seminars. Robert's unique blend of broad knowledge, humorous insights, and practical examples makes his sessions both lively and highly effective.

Achievements

CEO of the Center for Simplified Strategic Planning.
Co-author of the "Simplified Strategic Planning Manual" and "Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!"
Graduated from Princeton University with a degree in Military History.
Earned an MBA from the Amos Tuck School of Business Administration.
Completed postgraduate work at the London Business School.
Member of the National Speakers Association.
Certified Speaking Professional (CSP).
Nationally acclaimed speaker known for engaging and insightful presentations.
Over 19 years of experience in converting management theory into practical, real-world applications.
Delivered outstanding results for numerous clients across a wide variety of industries.
Author of articles such as “Re-thinking the SWOT Analysis”, “Understanding the Competitive Value of Your Brand”, “Dealing with Powerful Customers”, “Understanding Value”, and “What Does Your Company Mean”.
Renowned for his ability to stimulate strategic thinking and provide practical, actionable steps for seminar participants.
Has worked with clients like Exxon Mobil, Verizon, Hormel Foods Corp., and the Federal Reserve Bank of Cleveland.

Has Worked With

Trainer Videos

Book(s) Published

Agenda

Simplified Strategic Planning

Day 1 - Session 1: External Situation

• Markets
- Key data to collect on markets for strategic planning
- Customer behavior and strategy
- Market segmentation

• Competition
- Key data to collect on competitors
- Where to get competitive data
- What matters most about a competitor

• Other external factors
- How technology can make or break strategy
- Supplier Market dynamics
- Economics and strategy

Day 1 - Session 2: Internal Situation

• Financials
- The role of the balance sheet
- Assessing your income statement

• Measures of performance
- Measures you should use to think about strategy
- Why financials aren’t enough
- How to select the most important measures

• Profitability analysis
- Using the profitability analysis to spot strategic issues
- Why profitability shouldn’t dictate strategy

Day 1 - Session 3: Strategic Capabilities and Competencies

• Quick strengths and weaknesses
- Defining your capabilities quickly, without fuss
- Pitfalls in using strengths and weaknesses in strategy

• Strategic competencies
- Understanding competencies, and why you should invest in them
- Identifying your strategic competency

Group Exercise:
An example of strategic competency in a multi-unit company

Day 1 - Session 4: Assumptions

• Market assumptions
- Projecting changes in your markets
- Key data to assess in formulating strategy

• Competition assumptions
- How to see how you will stack up against the competition in the
future
- Understanding how you can change your competitive position

• Opportunities and threats
- Brainstorming the best opportunities
- How to separate the best opportunities from the good ideas
- Highlighting the most critical threats to your strategy

• Industry scenario and winners’ profile
- Projecting the more distant future
- Using the far future to guide your strategic thinking

Day 2 - Session 1: Strategies

• Strategic assessment
- Identifying market attractiveness
- Identifying your competitive position
- Using your position to begin strategic thinking

• Strategic issues
- The one strategic issue every company must address
- How to identify and resolve most of your strategic issues

• Strategies
- Defining strategies for market segments
- Capturing your vision about your strategic focus
- Building a set of capabilities to support your vision

Day 2 - Session 2: Goals and Objectives

• Mission statement
- Why you need a mission statement – and why you don’t
- How to get your mission written down in 30 minutes

• Goals
- Defining corporate goals
- Relating goals to measures of success
- How goals can drive execution – and how they shouldn’t

• Objective setting
- How to set objectives for optimal execution
- What to do with objectives that you don’t select for execution

Day 2 - Section 3: Action Plans

• Action plan writing process (group exercise)
- Formulating action steps
- Sequencing action steps
- Allocating resources to action steps

• Rules for better execution
- Tips from companies that achieve 100% of their objectives
- How to build better execution into your processes and culture

Day 2 - Section 4: Budgets

• Cash flow budget
- Using the cash flow budget to protect your company

• Investment budget
- How to prioritize spending on strategic initiatives

• Five year projection
- Testing your strategic plan as a hypothesis
- How to quickly use your strategic plan to create a five-year budget forecast

Day 2 - Session 5: Schedules and Agendas

• Time budgeting process
- Understanding the role of time in strategy execution
- How to allocate time and schedule execution for better results

• Schedules
- Putting the whole strategic planning process together – what to do and when
- How to modify the process to fit your company

• Monitoring process
- How to keep your strategic planning dynamic and alive
- How to assure excellent execution by monitoring

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TESTIMONIALS

Check out the testimonials from our events

Najiha Hambali

Manager of Group Strategic Communications

Petronas

Simplified Strategic Planning

“The facilitator has wide and vast experience. We were able to relate to case studies/samples beyond theories as the insights, case studies and examples that are given are resourceful and enlightening.”

Kelly Ngo

Head of Controlling

Unified National Networks Sdn Bhd

Simplified Strategic Planning

“Great Course! I have a clear understanding of some of the important approaches during the strategic planning process which I have never thought of before. This program was very nicely arranged, it left me with many useful tools and knowledge such as how to measure performance, how to maintain schedules that fit the company and how to prepare action plans.”

Mohamad Fitriyadi

Group Head of Budget & Corporate Planning

PT Bank CIMB Niaga

Simplified Strategic Planning

"The Simplified Strategic Planning course really helps me to prepare strategic planning in a systematic and efficient way. The strength of the event was the practical knowledge, which is easy to implement."