Kexxel Group

Date

15-16 October 2026

City

Singapore

Venue

TBA

124 days left

Overview

Welcome to the "Simplified Strategic Planning" event, an intensive and practical workshop designed to streamline your strategic planning process. This two-day event, held on the 15th and 16th of October in Singapore, will equip you with the tools and insights needed to develop and implement effective strategies swiftly and effectively. In today's rapidly changing business landscape, the ability to formulate and execute a robust strategic plan is more critical than ever. Simplified Strategic Planning masterclass offers a unique opportunity to learn from Robert Bradford, the leading expert in strategic planning.

WHY YOU SHOULD ATTEND

This course is perfect for you if your existing strategic planning is not giving you the results you need or if you are new to strategic planning. Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources. Whether you’ve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

WHO SHOULD ATTEND

This seminar is SPECIFICALLY designed for C-level executives who are tasked with determining the best course and direction for their companies.

CEO, CFO, COO’s
Heads of Operations
Strategic Planning / Corporate Planning
Finance
Human Resource
Marketing, IT, Engineering, Business Development ..as well as other executives who report to the CEO.

WHAT WILL YOU LEARN BY THE END OF THIS COURSE?

Why Most Companies Fail at Strategic Planning
How to Create a Great Strategic Team
How to Dominate Your Market
How to Get Information You Need
How to Measure Key Success Factors
How to Find Your Unique Strategic Competency
How to Make Good Assumptions
How to Select and Exploit Your Best Opportunities
How to Protect Your Company From Potential Threats
How to Determine Your Strategic Focus
Get From Where You Are To Where You Want to Be
How to Best Allocate Your Resources To Meet Your Objectives
How to Most Effectively Use Your Strategic Plan

Rave Reviews:

“Robert has knowledge about the subject matter. The main strength of the event for me was that the trainer took us step-by-step in the process of strategic planning.”

- Peter Chua Kian Tiong - Senior Deputy Director, Strategy and Planning Unit, Central Provident Fund Board

“Robert has demonstrated both a solid academic and practical knowledge, and hands on experience with strategic planning. Well worth the time and investment in this training. The speaker also provided an excellent listing of ‘real life’ examples to support the material. Very solid process to conduct strategic planning. Also, excellent hand outs and templates that we can directly apply.”

- Jim Rilotta - Deepwater Planning Manager, Chevron

“Robert provided critical implementation tools to generate effective results. The sharing of pitfalls and why projects fail were the main strengths of this course. Kexxel Group was well organized and I would be interested to attend more of such workshops!”

- Danny Por - Assistant Vice President, Singapore Post

COURSE FACILITATOR

Robert Bradford

President of the Center for Simplified Strategic Planning | Co-Author of the Simplified Strategic Planning Manual | Author of Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!

About

Robert Bradford is a globally recognized strategic planning expert who has led strategy initiatives for dozens of companies across multiple industries, helping clients achieve over USD 50 billion in net profit growth since 2001.With over 30 years of hands-on experience, Robert is known for transforming complex management theory into practical, results-driven strategies that organizations can apply immediately. His engaging style blends broad knowledge with humorous insight, resulting in seminars that are both lively and highly practical. Filled with relevant real-world examples and actionable tips, his presentations consistently resonate with business audiences worldwide.

Achievements

President of the Center for Simplified Strategic Planning
Co-author of the Simplified Strategic Planning Manual
Author of the best-selling book “Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!” along with three other books
An Ivy League graduate of Princeton University with an A.B. in Military History
Earned an MBA from the Amos Tuck School of Business Administration
Completed postgraduate studies at the London Business School

Has Worked With

Trainer Videos

Book(s) Published

Agenda

Simplified Strategic Planning

DAY 1

INTRODUCTION

This course will teach you both the concepts and the step-by-step logistics behind the Simplified Strategic Planning process, a comprehensive approach to creating a complete, workable strategic plan in about 7 days of meetings. The focus of the course is on reaching a robust strategic conclusion quickly and driving from that conclusion to effective implementation plans.

SESSION 1: EXTERNAL SITUATION

Markets

Key data to collect on markets for strategic planning
Customer behavior and strategy
Market segmentation

Competition

Key data to collect on competitors
Where to get competitive data
What matters most about a competitor

Other external factors

How technology can make or break strategy
Supplier market dynamics
Economics and strategy

SESSION 2: INTERNAL SITUATION

Financials

The role of the balance sheet
Assessing your income statement

Measures of performance

Measures you should use to think about strategy
Why financials aren’t enough
How to select the most important measures

Profitability analysis

Using the profitability analysis to spot strategic issues
Why profitability shouldn’t dictate strategy

SESSION 3: STRATEGIC CAPABILITIES AND COMPETENCIES

Quick strengths and weaknesses

Defining your capabilities quickly, without fuss
Pitfalls in using strengths and weaknesses in strategy

Strategic competencies

Understanding competencies, and why you should invest in it
Identifying your strategic competency

GROUP EXERCISE: An example of strategic competency in a multi-unit company

SESSION 4: ASSUMPTIONS

Market assumptions

Projecting changes in your markets
Key data to assess in formulating strategy

Competition assumptions

How to see how you will stack up against the competition in the future
Understanding how you can change your competitive position

Opportunities and threats

Brainstorming the best opportunities
How to separate the best opportunities from the good ideas
Highlighting the most critical threats to your strategy

Industry scenario and winners’ profile

Projecting the more distant future
Using the far future to guide your strategic thinking

DAY 2

INTRODUCTION

On day two, we draw upon the data and ideas from day one and combine them to produce strategies, objectives and execution plans. The focus of this day is on devising well-integrated strategies that create competitive advantage, and managing execution.

SESSION 5: STRATEGIES

Strategic assessment

Identifying market attractiveness
Identifying your competitive position
Using your position to begin strategic thinking

Strategic issues

The one strategic issue every company must address
How to identify and resolve most of your strategic issues

Strategies

Defining strategies for market segments
Capturing your vision about your strategic focus
Building a set of capabilities to support your vision

SESSION 6: GOALS AND OBJECTIVES

Mission statement

Why you need a mission statement – and why you don’t
How to get your mission written down in 30 minutes

Goals

Defining corporate goals
Relating goals to measures of success
How goals can drive execution – and how they shouldn’t

Objective setting

How to set objectives for optimal execution
What to do with objectives that you don’t select for execution

SESSION 7: ACTION PLANS

Action plan writing process (group exercise)

Formulating action steps
Sequencing action steps
Allocating resources to action steps

Rules for better execution

Tips from companies that achieve 100% of their objectives
How to build better execution into your processes and culture

GROUP EXERCISE: Action plan writing process

SESSION 8: BUDGETS

Cash flow budget

Using the cash flow budget to protect your company

Investment budget

How to prioritize spending on strategic initiatives

Five year projection

Testing your strategic plan as a hypothesis
How to quickly use your strategic plan to create a five-year budget forecast

SESSION 9: SCHEDULES AND AGENDAS

Time budgeting process

Understanding the role of time in strategy execution
How to allocate time and schedule execution for better results

Schedules

Putting the whole strategic planning process together – what to do and when
How to modify the process to fit your company

Monitoring process

How to keep your strategic planning dynamic and alive
How to assure excellent execution by monitoring

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TESTIMONIALS

Check out the testimonials from our events

Najiha Hambali

Manager of Group Strategic Communications

Petronas

Simplified Strategic Planning

“The facilitator has wide and vast experience. We were able to relate to case studies/samples beyond theories as the insights, case studies and examples that are given are resourceful and enlightening.”

Kelly Ngo

Head of Controlling

Unified National Networks Sdn Bhd

Simplified Strategic Planning

“Great Course! I have a clear understanding of some of the important approaches during the strategic planning process which I have never thought of before. This program was very nicely arranged, it left me with many useful tools and knowledge such as how to measure performance, how to maintain schedules that fit the company and how to prepare action plans.”

Mohamad Fitriyadi

Group Head of Budget & Corporate Planning

PT Bank CIMB Niaga

Simplified Strategic Planning

"The Simplified Strategic Planning course really helps me to prepare strategic planning in a systematic and efficient way. The strength of the event was the practical knowledge, which is easy to implement."