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1-3 July 2025
Kuala Lumpur
TBA
Overview
Transform your leadership impact with "The Power of Communication" Masterclass, led by award-winning facilitator Adrian Cropley. This immersive program is designed to help you master the art of communication through interactive team exercises, real-world case studies, and AI-driven insights. Engage in dynamic, hands-on sessions where you will collaborate with peers, tackle real-time challenges, and refine your skills in a supportive learning environment. Whether you’re navigating difficult conversations, enhancing emotional intelligence, or leveraging AI tools, this program ensures you leave with practical strategies to immediately enhance your leadership and communication effectiveness.
Key Learnings
- Drive Business Outcomes: Learn communication strategies that directly impact your financial and operational success
- High ROI for Your Organization: Gain immediate, actionable strategies to improve your decision-making and achieve clearer strategic alignment.
- Elevate Your Leadership & Team Engagement: Equip yourself with skills to motivate and align your team, boosting productivity.
- Implement Advanced Communication Frameworks: Master emotional intelligence and the Pyramid of Effective Communication for lasting influence.
- Drive Change with Confidence: Acquire skills to lead through change and communicate effectively, keeping your team aligned and motivated.
- Leverage AI for Efficiency: Get hands-on experience with AI tools like ChatGPT to enhance your communication tasks and save time.
- Foster a Culture of Trust: Build trust through authentic communication, for a collaborative and resilient workplace.
Who should attend?
This course is particularly valuable for those in middle management positions, aiming to step up to more senior leadership roles towards shaping the direction of the business.
Leaders, directors, managers, supervisors, and team leaders from every business function including communication and PR professionals across every industry.
Why you should attend?
Unlock your leadership potential with “The Power of Communication” - the course designed to transform the way you communicate. In today’s fast-paced business landscape, clear and impactful communication is more than just a skill; it’s the key to driving success and inspiring your team.
Imagine being able to deliver messages that not only inform but also motivate and engage your team, creating a ripple effect across your organization—boosting productivity, enhancing collaboration, and aligning everyone with the company's goals. This course gives you the practical tools and techniques to do exactly that.
You’ll gain hands-on experience in crafting powerful, persuasive messages, mastering active listening, and building stronger relationships with your team and stakeholders. But it doesn’t stop there — dive into advanced strategies like stakeholder analysis, communication audits, and how to leverage AI to supercharge your communication effectiveness.
Whether you're a middle manager aiming for senior leadership or simply looking to elevate your communication game, this course is your gateway to becoming a more strategic, influential leader. By attending, you’ll not only sharpen your communication skills but also position yourself as a key driver of business success, ready to lead through change and shape the future of your organization.
COURSE FACILITATOR
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Adrian Cropley
Founding Partner of the Centre for Strategic Communication Excellence
About
Adrian Cropley is an award-winning facilitator with over 30 years of experience in strategic communication. Founder of the Centre for Strategic Communication Excellence, he has been a global leader, keynote speaker, and workshop facilitator across various industries. Recognized with multiple honors, including the Medal of the Order of Australia and numerous IABC Quill Awards, Adrian is known for his innovative contributions to communication strategies and leadership.
Achievements
- Founder of Centre for Strategic Communication Excellence with 30+ years of experience.
- Recipient of the Medal of the Order of Australia.
- Recipient of IABC Quill Awards.
- Former IABC Global Chair.
- Led key global ISO certifications in communications.
- Pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific.
- Recipient of the Rae Hamlin Global Communication Award for both 2019 and 2021.
- Over 60 Bronze, Silver, and Gold Quill Awards.
- Keynote speaker and workshop leader in various countries, including Malaysia, Singapore, China, and the Middle East.
- Worked with major companies like Petronas, Shell, and Zurich.
Has Worked With
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Agenda
The Power of Communication
DAY 1 STEPPING UP YOUR COMMUNICATION APPROACH
Today, we’re honing the communication skills that drive great leadership! Learn practical techniques to boost team engagement and create a dynamic work environment. Through fun activities, you’ll sharpen active listening, tap into emotional intelligence, and tackle tough conversations with confidence!
Session 1- Effective Communication in Leadership
By understanding the impact of communication on the bottom line, you will recognise your significant role as a manager in driving business results through your communication efforts.
- The Pyramid of Effective Communication: Understanding the layers and hierarchy of effective communication.
- Why Communication Matters: Critical role in achieving organisational goals.
- Impact on the Organisation’s Bottom Line: Linking communication effectiveness to Financial and Operational success.
- Role of the Manager in the Communication Equation: Recognising how managers are pivotal communication hubs within their teams.
Session 2- Use The 4Ms - Keep Communication Simple
This approach helps ensure that your communication is clear, targeted, and results-driven, allowing you to meet the needs of your team effectively.
- Market: Identifying what your team needs and expects.
- Message: Crafting messages that are clear, consistent, and personally resonant.
- Media: Selecting the most appropriate channels.
- Measure: Evaluating the impact of your communication efforts.
Session 3- Mastering The Art Of Conversations
Enhancing your conversational skills, particularly around effective listening and questioning.
- Understanding and Practicing Effective Listening: How to engage more deeply in conversations.
- Listening vs Hearing: Strategies to become a better listener and foster more productive dialogues. Asking the Question and Holding the Silence: Developing the skill of asking insightful questions and using silence to encourage thoughtful responses.
- Asking the Question and Holding the Silence: Developing the skill of asking insightful questions and using silence to encourage thoughtful responses
Session 4- Getting The Best Out Of People
Exploring frameworks and tools to further sharpen your skillset.
- The Four Factors Required to Develop Trust: Building and maintaining trust in leadership.
- EI and The Emotional Competence Framework: Enhancing your ability to understand and manage emotions, both your own and those of others.
- Having Difficult Conversations: Techniques for navigating challenging discussions with confidence and empathy.
- Coaching Skills - Giving and Receiving Feedback: Improving your coaching abilities to provide constructive feedback and support your team’s development.
DAY 2: UTILIZING AI FOR EFFICIENCY AND PRESENTING WITH POWER
On Day 2, we’ll dive into two key aspects of Leadership: Using AI tools to streamline communication & mastering impactful presentations. Learn practical AI strategies that can make your communication processes more effective & efficient. Additionally, you will sharpen your presentation skills to confidently deliver presentations that resonate with the audience and leave a lasting impression!
Session 5- Integrating AI Tools into Your Leadership Communication
Exploring the transformative potential of AI in enhancing your leadership communication & discuss strategies for effectively implementing these tools.
- Hands-on Experience with AI Writing & Analysis Tool: Applying AI to improve communication tasks.
- Strategies for Implementing AI: Integrating AI into your communication processes for better efficiency.
- ChatGPT: Learning how this versatile AI tool can generate human-like text to enhance your communication.
- Descript: Creating & editing multimedia content, streamlining workflow.
Session 6- Presenting with Power & Presence
This session focuses on developing your ability to present with power, presence, and persuasion. Explore techniques to engage your audience through interactive conversations, and how to prepare and deliver your messages to inspire & motivate.
How to be Powerful, Persuasive & Personal
- How to be Powerful, Persuasive & Personal
- Engaging Your Audience Through Interactive Conversations
- Prepare & Present With Style: How to structure and deliver your message effectively.
- Gain Powerful Tips and Tools: Practical tips to improve your presentation skills
Session 7- Presentation Skills Practice
In this hands-on session, you will have the opportunity to put your presentation skills into practice. You will construct and deliver a presentation, applying the techniques and strategies discussed earlier. This practice session is designed to build your confidence and refine your ability to present effectively in a supportive environment.
- Constructing Your Talk
- Practicing with Your Partner or Team
- Presenting: Delivering your presentation, focusing on the skills learned
Session 8- Feedback Session
You will have an opportunity to reflect on your performance and identify areas for improvement. This session also includes the completion of your leadership action plan, helping you to consolidate your learning and plan for continued development.
- Getting Feedback on Your Presentation: Receive constructive feedback to improve your presentation skills.
- Completing Your Leadership Action Plan: Finalise your plan for implementing the communication strategies and skills learned in the course.
Session 9 The Psychological Journey Through Change
The Psychological Journey Through Change
Change isn’t just a process—it’s an emotional and psychological journey.
Leaders must understand how individuals and organizations experience change, anticipate resistance, and know where communication adds the most value.
- Overview of the Change Curve: How employees process change.
- Understanding resistance: Why people push back and how to overcome it.
- Leadership’s role in change: Where communication makes the most impact.
- Examining a real-world change initiative to identify communication gaps.
SESSION 10
Storytelling as a Leadership Tool in Change Communication
Great leaders don’t just inform—they inspire. Storytelling creates emotional connections that help employees understand and embrace change. This session explores the neuroscience of storytelling and provides a structured approach to crafting impactful change narratives.
- The power of narrative in driving change.
- How stories shape employee engagement and belief in change.
- Frameworks: The 3Cs + M (Context, Characters, Conflict, Moral).
- Leaders craft their change narrative using the 3Cs + M model.
SESSION 11
Strategic Storytelling: Aligning Narratives with Organisational Goals
Storytelling must align with an organisation’s vision, values, and strategy to be compelling. This session helps leaders develop a clear and persuasive change story that connects individual and team efforts to the bigger picture.
- “Turning Strategy into Story”: Aligning messaging with business goals.
- Breaking down the "garden transformation" story as a metaphor for change.
- The Manager’s Communication Model: How leaders can answer employees’ key questions:
- Where are we heading?
- How does this change impact me?
- How will we measure success?
- Story Development: Participants refine their change communication story for their teams.
SESSION 12
Communicating Change with AI: The Human-AI Balance
Storytelling must align with an organisation’s vision, values, and strategy to be compelling. This session helps leaders develop a clear and persuasive change story that connects individual and team efforts to the bigger picture.
- How AI is shifting leadership communication.
- Ensuring human storytelling remains at the core of digital communication.
- Case studies of AI-driven storytelling in leadership.
- Role-Play: Delivering a change message blends AI-generated insights with a personal leadership story.
Reflection & Action Plan
- Leaders finalise their storytelling action plan for their organisation.
- Group storytelling showcase and feedback.
The day concludes with practical takeaways to ensure leaders can immediately apply storytelling and change communication strategies. Participants will refine their leadership storytelling approach, receive feedback, and develop a personal action plan to lead organisational change.