15-16 January 2025
Dubai
TBA
Overview
Transform how you Lead and Communicate. Master the art of delivering messages that inspire action, boost productivity, and align your team with business goals. Elevate your leadership, influence outcomes, and position yourself as a strategic force driving organizational success.
Key Learnings
- Communicating the right message to the right people at the right time, to ensure understanding and motivate action.
- Ensuring key messages resonate at every level and function, for clear strategic context and line-of-sight.
- Anticipating and leading change to keep initiatives on track.
- Building effective working relationships and boosting organisation-wide collaboration and productivity.
- Reinforcing business priorities and identifying barriers to success using real examples from your daily work.
- Gaining an understanding of artificial intelligence and its role in modern communication.
- Recognizing how AI technologies are transforming the landscape of digital communication.
- Identifying and exploring a variety of AI tools for writing assistance, speech transcription, email, and social communication.
- Learning practical applications of AI in creating engaging content, including blogs, articles, and multimedia content.
- Gaining hands-on experience in integrating AI tools into personal and organisational communication strategies.
Who should attend?
This course is particularly valuable for those in middle management positions, aiming to step up to more senior leadership roles towards shaping the direction of the business.
Leaders, directors, managers, supervisors, and team leaders from every business function including communication and PR professionals across every industry.
Why you should attend?
Unlock your leadership potential with “The Power of Communication” - the course designed to transform the way you communicate. In today’s fast-paced business landscape, clear and impactful communication is more than just a skill; it’s the key to driving success and inspiring your team.
Imagine being able to deliver messages that not only inform but also motivate and engage your team, creating a ripple effect across your organization—boosting productivity, enhancing collaboration, and aligning everyone with the company's goals. This course gives you the practical tools and techniques to do exactly that.
You’ll gain hands-on experience in crafting powerful, persuasive messages, mastering active listening, and building stronger relationships with your team and stakeholders. But it doesn’t stop there — dive into advanced strategies like stakeholder analysis, communication audits, and how to leverage AI to supercharge your communication effectiveness.
Whether you're a middle manager aiming for senior leadership or simply looking to elevate your communication game, this course is your gateway to becoming a more strategic, influential leader. By attending, you’ll not only sharpen your communication skills but also position yourself as a key driver of business success, ready to lead through change and shape the future of your organization.
Don't miss this opportunity to transform the way you lead through communication!
Hear from Participants who have attended Adrian's sessions:
- "Adrians’ breadth of experience and expertise was obvious - great presenter!"
- "Great course that is relevant regardless of level of prior experience. Excellent tips and resources, thank you."
- "The content was brilliant & the case studies helped bring theory to reality."
- "Knowing how to communicate meaning in a fun way that maximises learnings is one of Adrian's best qualities as a presenter."
- "Adrian was very engaging and delivered the content well. Grateful for the knowledge and tips he shared on how to write more effectively and efficiently."
- "Great presenter who really knows his stuff. Kept room fully engaged across two days."
- "Its rare to find a specialist course like this and I got a lot out of the learnings. A very knowledgeable and personable facilitator."
- "Enthusiastic and engaging - would happily do a course with him again."
COURSE FACILITATOR
Adrian Cropley
Founding Partner of the Centre for Strategic Communication Excellence
About
Adrian Cropley is an award-winning facilitator with over 30 years of experience in strategic communication. Founder of the Centre for Strategic Communication Excellence, he has been a global leader, keynote speaker, and workshop facilitator across various industries. Recognized with multiple honors, including the Medal of the Order of Australia and numerous IABC Quill Awards, Adrian is known for his innovative contributions to communication strategies and leadership.
Achievements
- Founder of Centre for Strategic Communication Excellence with 30+ years of experience.
- Recipient of the Medal of the Order of Australia.
- Recipient of IABC Quill Awards.
- Former IABC Global Chair.
- Led key global ISO certifications in communications.
- Pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific.
- Recipient of the Rae Hamlin Global Communication Award for both 2019 and 2021.
- Over 60 Bronze, Silver, and Gold Quill Awards.
- Keynote speaker and workshop leader in various countries, including Malaysia, Singapore, China, and the Middle East.
- Worked with major companies like Petronas, Shell, and Zurich.
Has Worked With
Agenda
The Power of Communication
DAY 1 STEPPING UP YOUR COMMUNICATION APPROACH
Today, we’re honing the communication skills that drive great leadership! Learn practical techniques to boost team engagement and create a dynamic work environment. Through fun activities, you’ll sharpen active listening, tap into emotional intelligence, and tackle tough conversations with confidence!
Session 1- Effective Communication in Leadership
By understanding the impact of communication on the bottom line, you will recognise your significant role as a manager in driving business results through your communication efforts.
- The Pyramid of Effective Communication: Understanding the layers and hierarchy of effective communication.
- Why Communication Matters: Critical role in achieving organisational goals.
- Impact on the Organisation’s Bottom Line: Linking communication effectiveness to Financial and Operational success.
- Role of the Manager in the Communication Equation: Recognising how managers are pivotal communication hubs within their teams.
Session 2- Use The 4Ms - Keep Communication Simple
This approach helps ensure that your communication is clear, targeted, and results-driven, allowing you to meet the needs of your team effectively.
- Market: Identifying what your team needs and expects.
- Message: Crafting messages that are clear, consistent, and personally resonant.
- Media: Selecting the most appropriate channels.
- Measure: Evaluating the impact of your communication efforts.
Session 3- Mastering The Art Of Conversations
Enhancing your conversational skills, particularly around effective listening and questioning.
- Understanding and Practicing Effective Listening: How to engage more deeply in conversations.
- Listening vs Hearing: Strategies to become a better listener and foster more productive dialogues. Asking the Question and Holding the Silence: Developing the skill of asking insightful questions and using silence to encourage thoughtful responses.
- Asking the Question and Holding the Silence: Developing the skill of asking insightful questions and using silence to encourage thoughtful responses.
Session 4- Getting The Best Out Of People
Exploring frameworks and tools to further sharpen your skillset.
- The Four Factors Required to Develop Trust: Building and maintaining trust in leadership.
- EI and The Emotional Competence Framework: Enhancing your ability to understand and manage emotions, both your own and those of others.
- Having Difficult Conversations: Techniques for navigating challenging discussions with confidence and empathy.
- Coaching Skills - Giving and Receiving Feedback: Improving your coaching abilities to provide constructive feedback and support your team’s development.
DAY 2: UTILIZING AI FOR EFFICIENCY AND PRESENTING WITH POWER
On Day 2, we’ll dive into two key aspects of Leadership: Using AI tools to streamline communication & mastering impactful presentations. Learn practical AI strategies that can make your communication processes more effective & efficient. Additionally, you will sharpen your presentation skills to confidently deliver presentations that resonate with the audience and leave a lasting impression!
Session 5- Integrating AI Tools into Your Leadership Communication
Exploring the transformative potential of AI in enhancing your leadership communication & discuss strategies for effectively implementing these tools.
- Hands-on Experience with AI Writing & Analysis Tool: Applying AI to improve communication tasks.
- Strategies for Implementing AI: Integrating AI into your communication processes for better efficiency.
- ChatGPT: Learning how this versatile AI tool can generate human-like text to enhance your communication.
- Descript: Creating & editing multimedia content, streamlining workflow.
Session 6- Presenting with Power & Presence
This session focuses on developing your ability to present with power, presence, and persuasion. Explore techniques to engage your audience through interactive conversations, and how to prepare and deliver your messages to inspire & motivate.
How to be Powerful, Persuasive & Personal
- How to be Powerful, Persuasive & Personal
- Engaging Your Audience Through Interactive Conversations
- Prepare & Present With Style: How to structure and deliver your message effectively.
- Gain Powerful Tips and Tools: Practical tips to improve your presentation skills
Session 7- Presentation Skills Practice
In this hands-on session, you will have the opportunity to put your presentation skills into practice. You will construct and deliver a presentation, applying the techniques and strategies discussed earlier. This practice session is designed to build your confidence and refine your ability to present effectively in a supportive environment.
- Constructing Your Talk
- Practicing with Your Partner or Team
- Presenting: Delivering your presentation, focusing on the skills learned
Session 8- Feedback Session
You will have an opportunity to reflect on your performance and identify areas for improvement. This session also includes the completion of your leadership action plan, helping you to consolidate your learning and plan for continued development.
- Getting Feedback on Your Presentation: Receive constructive feedback to improve your presentation skills.
- Completing Your Leadership Action Plan: Finalise your plan for implementing the communication strategies and skills learned in the course.
